BLUE ECONOMY
RAIN Partner Exchange Meeting
Amsterdam | The Netherlands –December 10th 2013
2
4
Replace something with nothing
Multiple benefits / cash flows
Use what is locally available
Nature: few species  rich biodiversity

14-11-2013
Systems thinking;
waste does not exist
Source: Luigi Bastagnino
9
Source: Luigi Bastagnino
Setting up business without money
ENTREPRENEURSHIP WITHOUT MONEY!?!
‘NEW LOGIC THAT ALLOWS ME
THAT I DON’T NEED MONEY IN MY POCKET
IN ORDER TO START MY BUSINESS’
MOST PEOPLE’S REACTION
‘YOU NEED MONEY, YOU CAN’T DO WITHOUT’
‘

I AGREE I DIDN’T SAY I DIDN’T NEED MONEY.
I SAID I DIDN’T NEED MONEY IN MY POCKET’
FORGET THE TRADITIONAL MBA PRINCIPLES
LOOK AT WHAT IS LOCALLY AVAILABLE
HIDDEN CASHFLOW
EXAMPLE STARBUCKS SPAIN
EXAMPLE KATSHOEK GEBOUW
MULTIPLE BENEFITS
SYSTEM THINKING
CLUSTER – CREATE AN ECOSYSTEM
Create a Community

with different characters
Don’t start in the centre,
START IN THE PERIPHERY

LESS MONEY
LESS EXPENSIVE
LESS EXPERIENCE
MORE PROBLEMS
Respond to basic needs with what you have,
introducing innovations inspired by nature, generating
multiple benefits, inclu...
Questions?
Annex 6 Bright Future Lab on Blue Economy and hidden cash flows
Annex 6 Bright Future Lab on Blue Economy and hidden cash flows
Annex 6 Bright Future Lab on Blue Economy and hidden cash flows
Annex 6 Bright Future Lab on Blue Economy and hidden cash flows
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Annex 6 Bright Future Lab on Blue Economy and hidden cash flows

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Annex 6 Bright Future Lab on Blue Economy and hidden cash flows

  1. 1. BLUE ECONOMY RAIN Partner Exchange Meeting Amsterdam | The Netherlands –December 10th 2013
  2. 2. 2
  3. 3. 4
  4. 4. Replace something with nothing
  5. 5. Multiple benefits / cash flows Use what is locally available
  6. 6. Nature: few species  rich biodiversity 14-11-2013
  7. 7. Systems thinking; waste does not exist
  8. 8. Source: Luigi Bastagnino 9
  9. 9. Source: Luigi Bastagnino
  10. 10. Setting up business without money
  11. 11. ENTREPRENEURSHIP WITHOUT MONEY!?!
  12. 12. ‘NEW LOGIC THAT ALLOWS ME THAT I DON’T NEED MONEY IN MY POCKET IN ORDER TO START MY BUSINESS’
  13. 13. MOST PEOPLE’S REACTION ‘YOU NEED MONEY, YOU CAN’T DO WITHOUT’
  14. 14. ‘ I AGREE I DIDN’T SAY I DIDN’T NEED MONEY. I SAID I DIDN’T NEED MONEY IN MY POCKET’
  15. 15. FORGET THE TRADITIONAL MBA PRINCIPLES
  16. 16. LOOK AT WHAT IS LOCALLY AVAILABLE
  17. 17. HIDDEN CASHFLOW
  18. 18. EXAMPLE STARBUCKS SPAIN
  19. 19. EXAMPLE KATSHOEK GEBOUW
  20. 20. MULTIPLE BENEFITS
  21. 21. SYSTEM THINKING CLUSTER – CREATE AN ECOSYSTEM
  22. 22. Create a Community with different characters
  23. 23. Don’t start in the centre, START IN THE PERIPHERY LESS MONEY LESS EXPENSIVE LESS EXPERIENCE MORE PROBLEMS
  24. 24. Respond to basic needs with what you have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, offering more with less…
  25. 25. Questions?

×