Blog format guidelines (RAGHU)

1. The following guidelines outline how to create
blog articles that will improve your SEO and help
you rise up the search engine rankings...
Blog format guidelines
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2. 1. Always use an image to reflect the blog topic
2. Place image top right
3. Save the image with a keyword in the description and put dashes
between the words eg:
a. Marketing-Idea-Facebook-logo
4. Images have a Alt-Tag description (you are usually asked to fill this in
when saving an image into a blog). Use the same name you use when
you saved the image but without the dashes
5. Always use your focus keywords in the blogs:
a. Always use it in the title
b. Use 3 times in the blog copy
6. Within the blog create 3 to 5 hyperlinks back to your website/blog/
relevant articles
7. Always have a call to action button at the bottom hyperlinked to a
relevant download/landing page/url eg:
a. Download Your Ebook Here
b. Start Your Free Trial Today
c. Click Here For Your Free Marketing Assessment
8. Ensure the Meta Description and Meta Tags have been completed
with the keywords for each blog article where these can be added
a. The Meta Description will make up the small text seen in the search
engine results
b. Keep it focused on you keywords and main message.
Please view these two
examples from Hubspot
and Cognition blogs:
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