Improving ‘waste reduction’ and ‘recycling techniques’ is currently being advocated worldwide. For transforming our words into action, finding a remedy became imperative. Our intentions drifted our attention towards efficiency of water treatment, dissipation of wealth for partially recovering its potability and conserving the precious water resource for sustainable development. With the world advancing in concrete technology and growing scarcity of usable water, we are compelled to start with replacing the use of potable water in construction by ‘industrial waste water’. The feasibility of using industrial effluents as mixing water and the effect of its constituents on cement mortar properties were experimentally evaluated. Cement mortar specimens were cast using crude waste water and deionised water for comparison. This paper examines the effect of industrial waste water (from electroplating industry) on cement mortar properties like setting time, density and compressive strength. Using fairly conservative assumptions regarding the life of concrete prepared using water tainted with metallic ions, the rate of chemical deterioration and with a greater emphasis on cost effectiveness, it can be shown that this breakthrough most likely achieves overall positive social benefits.