2014-03-13 OmniStudio Best Social Media Channels

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2014-03-13 OmniStudio Best Social Media Channels

  1. 1. Workshop I: Facebook, Twitter, LinkedIn, etc. - Which Channels Are Best for Your Organization? Lis Harper – OmniStudio March 13, 2014 Thrive. Grow. Achieve.
  2. 2. LIS HARPER OmniStudio • Social media marketing & content strategy • Experience with nonprofits in Washington, DC • OmniStudio has served mission-driven organizations for 30+ years • Our goal is to provide strategic services that advance your communication goals
  3. 3. Who is our audience? Where are they? What’s the best way to reach them? What do we want them to do?
  4. 4. MARKETIN G
  5. 5. Supporter does not know you Supporter learns who you are Supporter engages with you online Supporter shares and endorses your content with their network Supporter signs up for your emails or donates (success!)
  6. 6. Engaging/Growing your Audience
  7. 7. SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND YKONTAKTE (LATEST AVAILABLE DATA, AS OF FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) Social Media Penetration by Region EASTERN EUROPE CENTRAL ASIA ASIA WESTERN EUROPE OCEAN A MIDDLE EAST AFRICA SOUTH AMERICA CENTRAL AMERICA NORTH AMERICA 54% 28% 36% 5% 19% 41% 48% 8% 23% 35% FEB 2013
  8. 8. 71% of U.S. Adult internet users use Facebook More Women than Men are on Facebook Largest U.S. adult age group on Facebook = 18–29
  9. 9. Posts
  10. 10. African Americans and urban residents are the Largest U.S. cohorts on Twitter 16% of adult U.S. internet users have a Twitter account African Americans and urban residents are the Largest U.S. cohorts on Twitter Largest U.S. adult age group on Twitter = 18–29 DC is the #1 U.S. city on social media, and the preferred channel is Twitter 18% of adult U.S. internet users have a Twitter account
  11. 11. Tweets
  12. 12. At least 22% of online U.S. adults use LinkedIn Largest U.S. age range from 30-49 LinkedIn is the only social site measured by Pew where usage among 50-64 year olds outpaced usage among 18-29 year olds Men use this site slightly more than women
  13. 13. Groups & News
  14. 14. 80% of Pinterest users are female 21% of U.S. internet users are on Pinterest Largest adult U.S. age group on Pinterest Is18-29 Top 10 Regions for Pinterest: United States Canada Macedonia Albania South Africa Nepal Bangladesh New Zealand Australia Serbia
  15. 15. Board
  16. 16. At least 6% of adult U.S. internet users have a Tumblr account 60% of the audience is outside the U.S. 46% of Tumblr users are age 16-24 More Women than Men are on Tumblr
  17. 17. Posts
  18. 18. 68% of Instagram users are women 17% of online U.S. adults use Instagram Largest adult U.S. age group on Instagram is 18-29
  19. 19. Photos
  20. 20. 70% of Google+ users are male Top 10 Occupations of Google+ users:Student Software Engineer Consultant Manager Photographer Teacher Marketing Designer Professional Graphic Designer 20.01% 2.65% 1.99% 1.72% 1.59% 1.39% 1.34% 1.30% 1.20% 1.19% Canada 2.46% USA 31.49% Mexico 1.77% Brazil 5.43% UK 3.88% Spain 1.70% Italy 1.76% India 13.69% Indonesia 1.82%
  21. 21. Posts
  22. 22. Search Engine Optimization
  23. 23. Social Search and your organization’s Website
  24. 24. Social Search and your organization’s Website
  25. 25. Social Search and your organization’s Website
  26. 26. Social Search and your organization’s Website
  27. 27. Social Search and your organization’s Website
  28. 28. Questions?
  29. 29. Page 15 Thank you! Elisabeth Harper - Senior Interactive Strategist Direct: 202-331-5602 E-mail: eharper@omnistudio.com

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