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South America Digital Media Marketing 2014- Key Trends & Statistics

This presentation reflects the digital media marketing trends and reports for the South American region. It showcases the email marketing statistics, B2B content marketing statistics and the overall internet penetration. Readers can also get a glimpse of business category wise digital growth in South America.

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DIGITAL MARKETING STATISTICS - 
SOUTH AMERICAN PERSPECTIVE
Number of Internet Users in South America- December 2013 
0 
20 
40 
60 
80 
100 
120 
109.8 
32.3 
28.5 
12.9 
11.8 
11.5 
6.3 
4.2 
2.5 
1.9 
Number of Users in Millions 
Source: Internet World Stats
29.4% 
28.2% 
27.1% 
40.2% 
27.5% 
44.7% 
26.2% 
31.9% 
26.2% 
25.6% 
31.8% 
26.7% 
18.4% 
21.1% 
21.0% 
20.0% 
21.9% 
15.8% 
13.6% 
11.4% 
15.2% 
10.2% 
11.9% 
9.2% 
12.5% 
7.4% 
10.5% 
4.0% 
7.0% 
3.6% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
Age: 55+ 
Age: 45-54 
Age: 35-44 
Age: 25-34 
Age: 15-24 
South America’s Composition of Total Internet Visitors 
Source: We Are Social
Internet Penetration in South America 
Source: We Are Social
Recent South American Email Marketing Statistics
15.9 
16 
16.9 
18.8 
20.4 
29.7 
0 
10 
20 
30 
40 
Chile 
Colombia 
Venezuela 
Peru 
Argentina 
Brazil 
Average Hours 
per 
Visitor/Month 
Average Time Spent by Online Visitors 
Source: comScore

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South America Digital Media Marketing 2014- Key Trends & Statistics

  • 1. DIGITAL MARKETING STATISTICS - SOUTH AMERICAN PERSPECTIVE
  • 2. Number of Internet Users in South America- December 2013 0 20 40 60 80 100 120 109.8 32.3 28.5 12.9 11.8 11.5 6.3 4.2 2.5 1.9 Number of Users in Millions Source: Internet World Stats
  • 3. 29.4% 28.2% 27.1% 40.2% 27.5% 44.7% 26.2% 31.9% 26.2% 25.6% 31.8% 26.7% 18.4% 21.1% 21.0% 20.0% 21.9% 15.8% 13.6% 11.4% 15.2% 10.2% 11.9% 9.2% 12.5% 7.4% 10.5% 4.0% 7.0% 3.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Age: 55+ Age: 45-54 Age: 35-44 Age: 25-34 Age: 15-24 South America’s Composition of Total Internet Visitors Source: We Are Social
  • 4. Internet Penetration in South America Source: We Are Social
  • 5. Recent South American Email Marketing Statistics
  • 6. 15.9 16 16.9 18.8 20.4 29.7 0 10 20 30 40 Chile Colombia Venezuela Peru Argentina Brazil Average Hours per Visitor/Month Average Time Spent by Online Visitors Source: comScore
  • 7. 0 10 20 30 40 50 60 70 80 90 Feb-13 Feb-14 Categories with Digital Growth: Brazil (Online Users in Millions) Source: comScore +12 % +15 % +10 % +12 % -1 % -4 % +8 % % Growth
  • 8. Brazil According to a comScore 2012 report, Brazil ranks as having the 7th largest internet audience with an impressive growth rate of 16 %. The most popular uses of Brazilian internet users are Search/Navigation, Blogs, Instant Messengers, Coupons and Job search. Industries like Travel, Banking and Retail are showing significant growth in Brazil. The online advertising industry in Brazil continues to mature. Advertisers are investing more and expecting better analytical results in return. According to a Latin Link report, 70 % of Brazilians polled in June 2014 said they make purchases with a Smartphone or tablet. Brazil’s Smartphone sales went higher by 22 % in Quadrant-II 2014 as compared to as that of Quadrant-II 2013. This indicates that the mobile will drive the digital markets in the coming days. Source: comScore, Latin Link
  • 9. Argentina 42 % 54 % 31 % 86 % 85 % 25 % Mobile internet penetration as % of total population Social media penetration as % of total population Smartphone penetration as % of total population % of users searching for local information via Smartphones % of users researching products via Smartphones % of users who have made a purchase via their Smartphones
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