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DIGITAL MARKETING
STATISTICS -
NORTH AMERICAN
PERSPECTIVE
19.70%
12.30%
16.50% 16.00% 16.40%
19.10%
21.50%
11.30%
15.80% 15.40% 16.20%
19.70%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Age: 2-17 Age: 18-
24
Age: 25-
34
Age: 35-
44
Age: 45-
54
Age: 55+
Internet Users
Social Media Users
Canada Internet Penetration by Age Group- July 2013
Source: eMarketer
Recent North American Email Marketing Statistics
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
PrintNewsletters
AnnualReports
VirtualConferences
LicensedContent
Podcasts
DigitalMagazines
MobileApps
Books
eBooks
PrintMagazines
MobileContent
BrandedContentTools
Microsites
ResearchReports
Infographics
Webinars/Webcasts
OnlinePresentations
Whitepapers
Articlesonotherwebsites
Videos
CaseStudies
In-PersonEvents
Blogs
eNewsletters
ArticlesonYourWebsite
SocialMediaChannels
2014 North American B2B Content Marketing Statistics
Source: Content Marketing Institute
91%
85%
81%
73%
55%
40%
34%
22%
22%
16%
15%
14%
14%
14%
0% 20% 40% 60% 80% 100%
LinkedIn
Twitter
Facebook
You Tube
Google+
SlideShare
Pinterest
Instagram
Vimeo
Flickr
StumbleUpon
Foursquare
Tumblr
Vine
Content Distribution through Social Media- 2014 North America
Source: Content Marketing Institute
Why Content Marketing?- Says North American Technology Marketers
Website Traffic
Lead Nurturing
Engagement
Customer
Retention
Sales
Lead Generation
Brand Awareness
Customer
Acquisition
Thought
Leadership
66 % say it’s for
65 % say it’s for
63 % say it’s for
58 % say it’s for
49 % say it’s for
86 % say it’s for
82 % say it’s for
77 % say it’s for
75 % say it’s for
“Lead Generation is the top goal
for Technology Content
Marketers.”
Source: Content Marketing Institute
Digital Marketing from the Mexican Perspective
• The mobile oriented digital spending in Mexico is expected to reach 20 % in 2016.
• About 40 % of Mexican companies reported that they are spending about 10 %
of the total advertising budget in the digital medium.
• Among the various digital marketing activities, email marketing is ranked as the
top activity in Mexico followed by social media management, social ads,
search engine ads, banners in portals , mobile advertising and geolocation
services.
• About 22 % of ad spending will be digital in Mexico by 2016.
• In 2013, about 64 % Mexican Internet users used their cell phones to go online.
• About 45 % of Mexican Internet users follow a brand on social media.
Sources: eMarketer and Latin Link
Mobile Use Patterns in North America
 Mobile device penetration in the USA is 94 %.
 Mobile device penetration in Canada is 74 %.
 The share of Smartphone users in North America is expected to
reach 78.3 % by the year 2017.
 In the US, people are using smartphones more to book online
travel tickets. Reputed online travel companies said that; they
are getting a significant proportion of their travel bookings via
the mobile devices.
 The mobile advertising spend by marketers in United States is
supposed to reach $ 31.1 billion by 2017.
3350 SW 148th Avenue
Suite 110 Miramar, FL 33027, USA
Phone: + 1-954-364-7098
Email: info@rad365media.com

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North America Digital Media Marketing 2014- Key Trends & Statistics