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North America Digital Media Marketing 2014- Key Trends & Statistics

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This presentation reflects the digital media marketing trends and reports for the North American region. It showcases the email marketing statistics, B2B content marketing statistics and forecasts of future digital spending. Readers can also get a glimpse of mobile use patterns in North America.

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North America Digital Media Marketing 2014- Key Trends & Statistics

  1. 1. DIGITAL MARKETING STATISTICS - NORTH AMERICAN PERSPECTIVE
  2. 2. 19.70% 12.30% 16.50% 16.00% 16.40% 19.10% 21.50% 11.30% 15.80% 15.40% 16.20% 19.70% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Age: 2-17 Age: 18- 24 Age: 25- 34 Age: 35- 44 Age: 45- 54 Age: 55+ Internet Users Social Media Users Canada Internet Penetration by Age Group- July 2013 Source: eMarketer
  3. 3. Recent North American Email Marketing Statistics
  4. 4. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% PrintNewsletters AnnualReports VirtualConferences LicensedContent Podcasts DigitalMagazines MobileApps Books eBooks PrintMagazines MobileContent BrandedContentTools Microsites ResearchReports Infographics Webinars/Webcasts OnlinePresentations Whitepapers Articlesonotherwebsites Videos CaseStudies In-PersonEvents Blogs eNewsletters ArticlesonYourWebsite SocialMediaChannels 2014 North American B2B Content Marketing Statistics Source: Content Marketing Institute
  5. 5. 91% 85% 81% 73% 55% 40% 34% 22% 22% 16% 15% 14% 14% 14% 0% 20% 40% 60% 80% 100% LinkedIn Twitter Facebook You Tube Google+ SlideShare Pinterest Instagram Vimeo Flickr StumbleUpon Foursquare Tumblr Vine Content Distribution through Social Media- 2014 North America Source: Content Marketing Institute
  6. 6. Why Content Marketing?- Says North American Technology Marketers Website Traffic Lead Nurturing Engagement Customer Retention Sales Lead Generation Brand Awareness Customer Acquisition Thought Leadership 66 % say it’s for 65 % say it’s for 63 % say it’s for 58 % say it’s for 49 % say it’s for 86 % say it’s for 82 % say it’s for 77 % say it’s for 75 % say it’s for “Lead Generation is the top goal for Technology Content Marketers.” Source: Content Marketing Institute
  7. 7. Digital Marketing from the Mexican Perspective • The mobile oriented digital spending in Mexico is expected to reach 20 % in 2016. • About 40 % of Mexican companies reported that they are spending about 10 % of the total advertising budget in the digital medium. • Among the various digital marketing activities, email marketing is ranked as the top activity in Mexico followed by social media management, social ads, search engine ads, banners in portals , mobile advertising and geolocation services. • About 22 % of ad spending will be digital in Mexico by 2016. • In 2013, about 64 % Mexican Internet users used their cell phones to go online. • About 45 % of Mexican Internet users follow a brand on social media. Sources: eMarketer and Latin Link
  8. 8. Mobile Use Patterns in North America  Mobile device penetration in the USA is 94 %.  Mobile device penetration in Canada is 74 %.  The share of Smartphone users in North America is expected to reach 78.3 % by the year 2017.  In the US, people are using smartphones more to book online travel tickets. Reputed online travel companies said that; they are getting a significant proportion of their travel bookings via the mobile devices.  The mobile advertising spend by marketers in United States is supposed to reach $ 31.1 billion by 2017.
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