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Europe Digital Media Marketing 2014- Key Trends & Statistics

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This presentation provides a brief overview of digital media marketing statistics in the European countries. Readers can get an overview of the internet penetration and social media usage statistics of different European regions. The document also puts an eye on the possibilities of digital media advertising spend in the coming years.

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Europe Digital Media Marketing 2014- Key Trends & Statistics

  1. 1. DIGITAL MARKETING STATISTICS - EUROPEAN PERSPECTIVE
  2. 2. Some Statistics- United Kingdom  According to a report by Office for National Statistics (ONS), about 76 % adults in UK accessed the internet daily in 2014; more than double as that of 2006 (35%). By 2016, UK is expected to see 50.4 million Internet users accounting for about 78 % of the total population. Moreover, 67 % of UK mobile phone users are going to browse the Internet from their phones in 2016. (about 35.8 million) With more Europeans expected to own smartphones, mobile ad spending is expected to increase to $ 8.4 billion in Western Europe and $ 261.4 million in Eastern Europe. The digital advertising spend in UK is expected to reach $ 11.4 billion in 2015 with an increase of 8 % over the previous year.
  3. 3. Top 10 European Countries with Internet Users 87.5 69.8 57.3 55.2 37.7 36 35.7 24.9 18.5 15.9 Russia Germany United Kingdom France Turkey Italy Spain Poland Ukraine Netherlands Source: Internet World Stats
  4. 4. Source: GetResponse Recent European Email Marketing Statistics
  5. 5. Western Europe Central Europe Northern Europe Eastern Europe Southern Europe Baltic States Internet Penetration= 64 % Facebook Penetration= 43 % Internet Penetration= 49 % Facebook Penetration= 31 % Internet Penetration= 72 % Facebook Penetration= 33 % Internet Penetration= 78 % Facebook Penetration= 36 % Internet Penetration= 93 % Facebook Penetration= 56 % Internet Penetration= 85 % Facebook Penetration= 50 % Regional Internet Statistics Source: We Are Social
  6. 6. 76 8.6 4.8 1 1.6 4.5 15 4.5 2.4 5.2 25 55 16 68 3.7 8.6 54 6.8 7.6 6.7 7.2 11 3.5 3.9 34 6.9 36 1.6 6 0.694 0.301 0 10 20 30 40 50 60 70 80 Russia Sweden Finland Estonia Latvia Belarus Ukraine Norway Lithuania Denmark Poland United Kingdom Netherlands Germany Ireland Belgium France Switzerland Czech Rep. Austria Hungary Romania Serbia Bulgaria Spain Portugal Italy Albania Greece Cyprus Iceland Source: We Are Social European Internet Users (in millions)
  7. 7. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Clothing and Sporting Goods Household Goods Travel Tickets, Car Hire Holiday Accomodation Services Event Tickets Books & Magazines Films and Music Downloads Electronic Goods Groceries Share Purchases, Insurance Purchases Telecommunication Services Computer Hardware Medicine Category Wise Online Purchase in the last 12 months (UK) Source: Digital Strategy Consulting
  8. 8. $3.49 $4.10 $4.73 $5.35 $5.83 $27.66 $30.70 $33.77 $36.27 $38.66 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 $40.00 $45.00 2012 2013 2014 2015 2016 Eastern Europe Western Europe Europe Digital Ad Spending (in billions)- 2012-2016 Source: WSI
  9. 9. Digital Ad Spending as % of Total Media Ad Spending- 2012-2016 23.00% 24.90% 26.70% 28.10% 29.50% 16.30% 17.70% 19.00% 20.10% 20.60% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 2012 2013 2014 2015 2016 Western Europe Eastern Europe Source: WSI
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