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Email Marketing Across Continents

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This document gives a brief idea about the email marketing metrics across the continents involving North America, South America, Europe, Asia, Australia and Africa.

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Email Marketing Across Continents

  1. 1. “Gaining the customer attention effectively is what we all are looking out for. Each and every aspect of email marketing needs to be aligned with each other, in order to produce the best possible results for your business.” RECENT EMAIL MARKETING STATISTICS & EVOLVING TRENDS ACROSS CONTINENTS
  2. 2. NORTH AMERICA SOUTH AMERICA EUROPE ASIA AUSTRALIA AFRICA “A Forrester research report said that email works effectively to enhance repeat business.” “Nearly 64 % of social marketers are planning to increase their email marketing efforts in the near future.” (Source: CMO Council) “South America will be the house to 90.3 million digital buyers in 2014.” (Source: CMO Council) “The total Brazilian online users are expected to reach approximately 103 million in 2016 from 79.3 million in 2011.” (Source: CMO Council) “According to a DMA survey report, a vast majority of businesses (89 %) said email marketing was either ‘very important’ or ‘important. “ (Source: CMO Council) “About 71 % of European companies derive half of their total revenues from the digital marketing spending.” (Source: CMO Council) “Digital expenditure in Asia-Pacific has reached $ 27.3 billion in 2013. Also, Asia-Pacific is expected to become the 2nd largest digital ad market in the world by the end of 2014.” (Source: Emarketer) “China and Japan will account for the lion’s share of digital spending by 2015; followed by South Korea, India and Indonesia.” “The number of Australian online users has climbed to 53 % in 2014 with more owners of smartphones, tablets and PCs now. “(Source: Digital Marketing Lab) “The average Australian mobile user consumes 6.7 hours of media per day.” (Source: Digital Marketing Lab) “One third of African respondents consider email marketing to be responsible for 50 % of their digital business revenue.” (Source: CMO Council) “The email marketing spending is expected to increase in the coming years.” 2
  3. 3. RECENT NORTH AMERICAN EMAIL MARKETING STATISTICS Source: GetResponse 3
  4. 4. RECENT SOUTH AMERICAN EMAIL MARKETING STATISTICS Source: GetResponse 4
  5. 5. RECENT EUROPEAN EMAIL MARKETING STATISTICS Source: GetResponse 5
  6. 6. RECENT ASIAN EMAIL MARKETING STATISTICS Source: GetResponse 6
  7. 7. RECENT AUSTRALIAN EMAIL MARKETING STATISTICS Source: GetResponse 7
  8. 8. RECENT AFRICAN EMAIL MARKETING STATISTICS Source: GetResponse 8
  9. 9. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% North America South America Europe Asia Australia Africa How Email Marketing Performed? Open Rate Open Rate of HTML Messages Click Through Rate Click to Open Rate Bounce Rate Complaint Rate Unsubscribe Rates 9
  10. 10. “According to a survey conducted by Econsultancy in association with Society of Digital Agencies (SoDA), 55 % of marketers around the world plan to increase their spending in digital marketing budgets this year.” (March 2013) “The same survey by Econsultancy depicted the valuable contribution of email marketing towards the digital business revenue. The report said about 62 % of businesses produce more than a third of their digital business revenue through email.” (February 2013)

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