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Africa Digital Media Marketing- Trends & Statistics

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Get access to the African digital trends and statistics. Readers can get a brief overview of the social media marketing statistics and the performance of email marketing in the African continent.

Published in: Marketing

Africa Digital Media Marketing- Trends & Statistics

  1. 1. DIGITAL MARKETING STATISTICS - AFRICAN PERSPECTIVE
  2. 2. African Digital Trends African broadband users expected to exceed 250 million by 2015. Mobile devices will make up to 87 % of total sales among Internet-enabled technology by the year 2017. 43-44 % of African internet users reported that they buy sports, events and travel tickets online. Three out of four users in Africa use a mobile phone to connect to the internet. 59 % of South African mobile users use social media apps on their phone. 89 % of South African Smartphone users research products via their phone. 92 % of South African Smartphone users search for local information via their phone.
  3. 3.  60 % of mobile subscribers in South Africa are aware of mobile banking services with 21 % of users actually using the services.  53 % of phone users in South Africa have viewed ads through their mobile phones.  84 % of mobile phone ads were viewed via SMS.  According to IAB South Africa September 2014 report, the average daily unique internet browsers has increased to 4.4 million as compared to 3.4 million in July 2014.  Out of the total population of 43 million people in Kenya, over 12 million people surf the internet; roughly 28 % of the total population.  According to a 2012 Social Media report, the number of Facebook users in South Africa is 6.19 million. African Digital Trends- Continued
  4. 4. 2013 Social Media Statistics- South Africa GOOGLE PLUS PINTEREST LINKEDIN YOU TUBE TWITTER FACEBOOK Source: Blue Magnet Digital
  5. 5. Additional Statistics- Nigeria & South Africa 32% 6% 65% 0% 20% 40% 60% 80% Internet Penetration Facebook Penetration Mobile Penetration NIGERIA 11,200,000 Active Facebook Users 114,000,000 Active Mobile Subscriptions 55,930,391 Internet Users 41% 20% 141% 0% 50% 100% 150% Internet Penetration Facebook Penetration Mobile Penetration SOUTH AFRICA 68,394,000 Active Mobile Subscriptions 9,800,000 Active Facebook Users 20,012,275 Internet Users Source: Digital Strategy Consulting
  6. 6. Recent African Email Marketing Statistics
  7. 7. 3350 SW 148th Avenue Suite 110 Miramar, FL 33027, USA Phone: + 1-954-364-7098 Email: info@rad365media.com

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