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Using analyticsto establish e-mentoringrelationships in anonline social environmentHaiming LiuRonald MacintyreRebecca Ferguson

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OU students adopt mentorsBouncing ideas off my manager has helped becausehe has been able to relate some of the theories to our business, therefore making it easier to understand.I found discussing this course with work colleagues and friends the Mentors provide:most helpful, they were able to help • Support me relate the assignments to my • Ideas job and gave alternative • Guidance suggestions and their varied • Sounding opinions help to widen my view. board 3

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Classic mentoring models CompetencyReflective Apprenticeship 4

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Personal factors are significant More technical experience Same language Different statusSimilar interests 5

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Model 1: Elliment developed by Thomas Ullmann 6

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How is online mentoring different?• Support• Ideas• Guidance• Sounding board 7

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Mentoring analytics• Shared interests• Shared contacts• Profiles• Activity history• Analytics 8

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Users need to be able toExpand contactsLocate relevant groupsObserve mentoring in actionIdentify opportunities to engage • Provide support • Supply ideas • Offer guidance • Act as sounding board 9

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Building & strengthening linksMediating objects can• strengthen weak ties• activate latent ties 10

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User study • Camtasia • Talk aloud • Interviews 11

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1 Connect with content3 Connect through content 2 Connect with people 4 Employ different actions 5 Recommendations 12

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Connecting with content • Bookmarking • Collecting • Commenting • Rating • Tagging 13

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Connecting with people • Connecting • Following • Friending • Helping 14

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Connecting through content• Added to content• Created content• Engaged with content• Evaluated content 15

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Model 2: Analytics based 16

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Mentoring in social mediaMultiple overlapping relationshipsMay be open and freely availableDoes not require a face-to-face relationshipKey data for analyticsActions connecting with peopleActions connecting with contentActions connecting through contentPotential for analyticsStrengthen inter-personal linksProvide opportunities for mentoringProvide a form of mentoring 17

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Haiming LiuRonald MacintyreRebecca Ferguson