Unlocking Geolocation


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Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.

Why are these services so popular? What do these services have in common and how are they different? Why should you care?

Through a free, comprehensive webinar, R2integrated show you:

• The basics behind geo-location
• The dos and don’ts of geo-location
• How brands are leveraging these tools and pitfalls some have stepped in

Published in: Technology, Business
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Unlocking Geolocation

  1. 1. Unlocking Geolocation<br />Digital Marketing Survival Guide<br />#R2integrated<br />
  2. 2. What is Geolocation?<br />Why is it important?<br />The most popular ways people use it…<br />Checkin Services<br />Group Buying<br />When geolocation works…<br />When geolocation doesn’t…<br />The Do’s & Don’ts of Geolocation<br />Please feel free to ask questions throughout the webinar!<br />copyright r2integrated, LLC 2010<br />Agenda<br />#R2integrated<br />
  3. 3. What is Geolocation?<br />#R2integrated<br />“is a term used to describe the capability to detect and record where you and other people are located, and to use the information to enhance the desktop using an internet-connected computer or device.<br />Geolocation information can be <br />obtained in a number of ways <br />including … a user’s IP address, <br />Wi-Fi connection locations or <br />GPS coordinates.”<br />- Webopedia, www.webopedia.com<br />copyright r2integrated, LLC 2010<br />
  4. 4. copyright r2integrated, LLC 2010<br />Geolocation Services<br />#R2integrated<br />Checkin Services<br />Facebook Places<br />Google Latitude<br />
  5. 5. copyright r2integrated, LLC 2010<br />Geolocation Services<br />#R2integrated<br />Location Filtering<br />Group Buying<br />Next Wave<br />
  6. 6. copyright r2integrated, LLC 2010<br />Geolocation Services<br />#R2integrated<br />Qrank<br />Pad Mapper<br />Yoink<br />Yelp<br />Flixter<br />Foodspotting<br />Mopho<br />Picksie<br />Checkmate<br />Future Checkin<br />Postabon<br />MeetMoi<br />Qilroy<br />Vive<br />StickyBits<br />Hunch<br />Shopkick<br />Poynt<br />TopGuest<br />HotList<br />StreetSpark<br />Rally Up<br />Neer<br />Geoloqi<br />FastMall<br />Group Tabs<br />Assisted Serendipity<br />And the list is growing every day!<br />
  7. 7. copyright r2integrated, LLC 2010<br />Why is it important…<br />#R2integrated<br />When cellphones first arrived, the #1 question was “Where are you?”<br />…with geolocation services and the latest smartphones, now your friends can see where you are at whenever you want them to.<br />
  8. 8. copyright r2integrated, LLC 2010<br />Checkin Services<br />#R2integrated<br />
  9. 9. Group Buying<br />copyright r2integrated, LLC 2010<br />#R2integrated<br />
  10. 10. When it Works…<br />copyright r2integrated, LLC 2010<br />#R2integrated<br />http://online.wsj.com/public/page/foursquare.html<br />http://www.foursquare.com/wsj<br />
  11. 11. When it Works…<br />copyright r2integrated, LLC 2010<br />#R2integrated<br />
  12. 12. When it Doesn’t…<br />Piggybacking on Foursquare Day (4/16)<br />Used 100 randomly awarded $5 and $10 giftcards for bait<br />Lots of media coverage<br />Claimed a “33% increase in foot traffic to stores” <br />No actual increase in sales<br />copyright r2integrated, LLC 2010<br />#R2integrated<br />
  13. 13. When it Doesn’t…<br />Participated in a Groupon promotion<br />They offered $13 worth of product for $6<br />Sold nearly 1,000 Groupons<br />Had major financial impacts with little profits<br />copyright r2integrated, LLC 2010<br />#R2integrated<br />
  14. 14. Do’s & Don’ts<br />#R2integrated<br />DO register as the owner of your location(s).<br />DO use them personally to understand how the services work for your customers.<br />DO create tips for your customers.<br />DO start small and build up to bigger specials as you see results.<br />DON’T jump on expecting big results immediately.<br />DON’T use your personal residence as a location & broadcast it.<br />DON’T create fake locations.<br />DON’T avoid providing value.<br />copyright r2integrated, LLC 2010<br />
  15. 15. Contact<br />Lynn Morton<br />Social Marketing Manager<br />R2integrated<br />E: lmorton@r2integrated.com<br />T: @MissLynn13<br />B: http://snapblogger.wordpress.com<br />www.r2integrated.com<br />@R2integrated<br />#R2integrated<br />copyright r2integrated, LLC 2010<br />