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What Makes iOS Apps Successful?

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Although Android apps get 100% more downloads that iOS applications, the App Store still comfortably beats Google Play in terms of revenues. Want to become an iOS app millionaire? Here’s what makes iOS apps successful.

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What Makes iOS Apps Successful?

  1. 1. What Makes iOS Apps Successful?
  2. 2. Although Google Play gets 100% more downloads than the App Store, the average iOS app brings 400% more revenue than its Android version All rights reserved © 2017 R-Style Lab
  3. 3. IOS ADVANTAGES ALSO INCLUDE • Limited set of devices to test an app against (no fragmentation) • Shorter dev time (Android apps require 38% more coding on average) • Clear app submission guidelines • Lower dev costs (Android app development is 30% more expensive) All rights reserved © 2017 R-Style Lab
  4. 4. Want to dominate the App Store charts? Here’s what makes iOS apps successful All rights reserved © 2017 R-Style Lab
  5. 5. EXCELLENT PERFORMANCE All rights reserved © 2017 R-Style Lab
  6. 6. HERE’S WHY APPLE REJECTS 30% OF APPS 14 9 6 5 4 4 4 3 3 3 0 2 4 6 8 10 12 14 16 (%) All rights reserved © 2017 R-Style Lab
  7. 7. MAKE SURE YOUR APP • Doesn’t crash or have undocumented features • Is not beta • Backs up app data and sticks to the 100 MB storage policy • Doesn’t use non-public APIs or download/execute code • Asks for user consent before delivering push notifications • Uses proper authentication All rights reserved © 2017 R-Style Lab
  8. 8. FOCUS ON USER EXPERIENCE All rights reserved © 2017 R-Style Lab
  9. 9. GOOD IOS APPS • Fit the screen of any iOS device • Make use of touch controls • Have large controls (at least 44 x 44 points) • Use legible fonts (at least 11 points) • Align text, images and buttons • Avoid text overlapping • Employ HD images All rights reserved © 2017 R-Style Lab
  10. 10. HARD WORK WILL PAY OFF 21 8 5 3 2 35 24 10 5 3 2 23 0 5 10 15 20 25 30 35 40 1 3 5 7 9 11+ iOS Android iOS vs Android App Retention (%) * number of times an app is used All rights reserved © 2017 R-Style Lab
  11. 11. RIGHT MONETIZATION MODEL All rights reserved © 2017 R-Style Lab
  12. 12. BEST WAYS TO MONETIZE IOS APPS • Freemium • Advertising • Sponsorship • Affiliate sales • Upfront payments • In-app purchases All rights reserved © 2017 R-Style Lab
  13. 13. CHOOSE THE RIGHT STRATEGY 90 88 95 65 34 29 8 5 5 31 56 70 2 7 0 4 1 1 0 10 20 30 40 50 60 70 80 90 100 Games Social Networking News Music Education Productivity Free, IAP Paid Paid, IAP iOS App Revenue Share (%) * by type of an application All rights reserved © 2017 R-Style Lab
  14. 14. VALUE AND INNOVATION All rights reserved © 2017 R-Style Lab
  15. 15. TOP 5 PAID IOS APPS OF 2016 • Heads Up! (clever party game created by Ellen DeGeneres; makes $ 100 thousand per month) • Face Swap Live (uses face recognition technology; gets 8.6 million monthly downloads) • Minecraft: Pocket Edition (popular game franchise; over 30 million downloads) • Facetune (Photoshop-like photo editing app; 3+ million downloads) • KIMOJI (created by Kim Kardashian; offers custom icons for messengers; over 42 million downloads) All rights reserved © 2017 R-Style Lab
  16. 16. Successful iOS apps either use cutting-edge technologies like AI and AR (Pokemon GO says “Hi!”) or bring real value to users. Fun is a value, too All rights reserved © 2017 R-Style Lab
  17. 17. WANT TO CRASH THE APP STORE? • Validate your app idea • Monitor App Annie to get to know your rivals and define app features that will set you apart • Choose the right monetization strategy • Address a reliable iOS app development company • Don’t have enough money? Build MVP and find investors for your app • Invest in marketing All rights reserved © 2017 R-Style Lab
  18. 18. DEVELOPMENT FACILITIES 76A Masherova Ave, 220035, Minsk, Belarus +375 17 306 48 42 +375 29 348 44 44 REPRESENTATIVE OFFICE 425 Market Street, San Francisco, CA, 94105 +1 888 414 6445 ask@r-stylelab.com Sources: https://developer.apple.com/design/tips/ http://r-stylelab.com/company/blog/mobile-technologies/how-to-get-app-store-approval https://www.statista.com/chart/1733/app-monetization-strategies/ http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-beyond https://www.slideshare.net/R-StyleLab/how-to-get-app-store-approval All rights reserved © 2017 R-Style Lab

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