What Makes iOS Apps Successful?

What Makes iOS Apps
Successful?

Although Google Play gets
100% more downloads than the
App Store, the average iOS app
brings 400% more revenue than
its Android version
All rights reserved © 2017 R-Style Lab

IOS ADVANTAGES ALSO INCLUDE
• Limited set of devices to test an app
against (no fragmentation)
• Shorter dev time (Android apps require
38% more coding on average)
• Clear app submission guidelines
• Lower dev costs (Android app
development is 30% more expensive)

Want to dominate the App Store
charts? Here’s what makes iOS
apps successful

EXCELLENT PERFORMANCE

HERE’S WHY APPLE REJECTS 30% OF APPS
14
9
6
5
4 4 4
3 3 3
0
2
4
6
8
10
12
14
16
(%)

MAKE SURE YOUR APP
• Doesn’t crash or have undocumented features
• Is not beta
• Backs up app data and sticks to the 100 MB
storage policy
• Doesn’t use non-public APIs or
download/execute code
• Asks for user consent before delivering push
notifications
• Uses proper authentication

FOCUS ON USER
EXPERIENCE

GOOD IOS APPS
• Fit the screen of any iOS device
• Make use of touch controls
• Have large controls (at least 44 x 44 points)
• Use legible fonts (at least 11 points)
• Align text, images and buttons
• Avoid text overlapping
• Employ HD images

HARD WORK WILL PAY OFF
21
8
5
3 2
35
24
10
5
3 2
23
0
5
10
15
20
25
30
35
40
1 3 5 7 9 11+
iOS
Android
iOS vs Android App Retention
(%)
* number of times an app is used

RIGHT MONETIZATION
MODEL

BEST WAYS TO MONETIZE IOS APPS
• Freemium
• Advertising
• Sponsorship
• Affiliate sales
• Upfront payments
• In-app purchases

CHOOSE THE RIGHT STRATEGY
90 88
95
65
34
29
8 5 5
31
56
70
2
7
0
4 1 1
0
10
20
30
40
50
60
70
80
90
100
Games Social
Networking
News Music Education Productivity
Free, IAP
Paid
Paid, IAP
iOS App Revenue Share
(%)
* by type of an application

VALUE AND INNOVATION

TOP 5 PAID IOS APPS OF 2016
• Heads Up! (clever party game created by Ellen
DeGeneres; makes $ 100 thousand per month)
• Face Swap Live (uses face recognition technology;
gets 8.6 million monthly downloads)
• Minecraft: Pocket Edition (popular game franchise;
over 30 million downloads)
• Facetune (Photoshop-like photo editing app; 3+ million
downloads)
• KIMOJI (created by Kim Kardashian; offers custom icons
for messengers; over 42 million downloads)

Successful iOS apps either use
cutting-edge technologies like AI
and AR (Pokemon GO says “Hi!”)
or bring real value to users. Fun is
a value, too

WANT TO CRASH THE APP STORE?
• Validate your app idea
• Monitor App Annie to get to know your rivals and
define app features that will set you apart
• Choose the right monetization strategy
• Address a reliable iOS app development
company
• Don’t have enough money? Build MVP and find
investors for your app
• Invest in marketing

DEVELOPMENT FACILITIES
76A Masherova Ave,
220035, Minsk, Belarus
+375 17 306 48 42
+375 29 348 44 44
REPRESENTATIVE OFFICE
425 Market Street,
San Francisco, CA, 94105
+1 888 414 6445
ask@r-stylelab.com
Sources:
https://developer.apple.com/design/tips/
http://r-stylelab.com/company/blog/mobile-technologies/how-to-get-app-store-approval
https://www.statista.com/chart/1733/app-monetization-strategies/
http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-beyond
https://www.slideshare.net/R-StyleLab/how-to-get-app-store-approval

What Makes iOS Apps Successful?

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What Makes iOS Apps Successful?