Design on a Dime PowerPoint Presentation

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Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.

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  • Burgers are a national rut. Tacos rock.
  • Design on a Dime PowerPoint Presentation

    1. 1. Design on a dime<br />How to get a solid brand with limited cash<br />
    2. 2. Plan the foundation<br />Business positioning<br />Strategy and creative brief for branding<br />Why? Because the outcome of these exercises should drive EVERYTHING you create and your customers are exposed to. <br />
    3. 3. Positioning<br />A Positioning Strategy Must Answer This Question: Why would I buy from you?<br />By John Jantsch<br />Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me”<br />http://www.ducttapemarketing.com/positioning_strategy.htm<br />
    4. 4. Positioning<br />Positioning: the battle for your mind<br />By Al Ries, Jack Trout<br />It’s 1984 and you’ve invented a new computer.<br />You don’t even try to knock IBM from its position as a leader in computers for business people.<br />Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting.<br />In contrast, you position your invention as an easy-to-use computer for people who want to have fun.<br />Say hello to Macintosh.<br />
    5. 5. Positioning<br />
    6. 6. Positioning becomes branding<br />National example<br />TACO BELL<br /> Think outside the bun.<br />Local example<br />2 BY 2012<br />Live and let ride.<br />
    7. 7. Creative brief and brand strategy<br />The creative brief – begin with the end in mind<br />http://www.fireinspiration.com/portfolio/success/logo-creative-brief/<br />
    8. 8. Get a good logo<br />www.logoworks.com<br />www.logodesignguru.com<br />www.logomojo.com<br />www.99designs.com<br />
    9. 9. Good design and common pitfalls <br />Make my logo bigger<br />I love gradients: print vs. web applications<br />Arial (this is not a print font)<br />Resist the Frankenstein approach to revisions<br />
    10. 10. Define and produce collateral<br />Identity packages<br />Marketing components and sales collateral (how will you market and sell?)<br />www.crowdspring.com<br />www.99lines.com<br />http://www.guru.com/<br />
    11. 11. Define and produce collateral<br />www.moo.com<br />www.vistaprint.com<br />www.psprint.com<br />www.48hourprint.com<br />
    12. 12. Build a web presence<br />Know what’s out there<br />Search Google<br />Domains (Domai.nr)<br />Usernames (KnowEm.com)<br />
    13. 13. Master your domain<br />Website/Blog<br />Easy to find<br />Easy to navigate<br />Easy to maintain<br />Tools<br />CMS: Drupal, Joomla, WordPress (All free)<br />Hosting: Rackspace, GoDaddy<br />
    14. 14. Get listed<br />Directories<br />Google, Bing, Yahoo!<br />www.yelp.com<br />Local listings: Dispatch BizList<br />www.getlisted.org<br />Local social networks: Foursquare.com<br />
    15. 15. Leverage social media<br />Start by listening<br />www.google.com/alerts<br />search.twitter.com<br />Check Facebook<br />Find your audience<br />www.flowtown.com<br />Gmail <br />
    16. 16. Be worth talking about.<br />
    17. 17. Leverage social media<br />Build a presence<br />Facebook, LinkedIn, Twitter (if relevant)<br />Use multimedia<br />Photos: Flickr.com, Picasa.com<br />Video: YouTube, Vimeo (Try Pixability)<br />Stay on top of the conversation<br />Postling.com, HootSuite.com, Tweetdeck<br />
    18. 18. “80% of success is showing up.”<br />picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ<br />
    19. 19. Just dive in.<br />picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ<br />
    20. 20. Text my30to 88000.<br />

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