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Reader Revenue Strategies for 2019

Chirdeep shares his expert opinion on what reader revenue strategies can publishers experiment with this year.

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Reader Revenue Strategies for 2019

  1. 1. Strategies for Reader Revenue Chirdeep Shetty CEO, Quintype
  2. 2. If you are not paying for the product, then you are the product ! —— Andrew Lewis
  3. 3. Rise of subscriptions Over half of the publishers expect subscriptions and memberships to be the MAIN revenue focus in 2019
  4. 4. Subscription plans • Several subscriptions plans 
 • Magazine subscriptions • Varying access levels • Across differing time durations
  5. 5. Subscription Options
  6. 6. Metered Paywall • ‘X’ number of articles for free
 • Free across day, week, month or forever
 • Ability to change the number of articles and duration
 • Incognito browsing !
  7. 7. Micropayments • Pay per article
 • Support for wallets and pay later options
 • Differential pricing based on article attributes
  8. 8. Memberships
  9. 9. Donations More than a million people have contributed to the Guardian in the last 3 years
  10. 10. Ad free experience Advantage of an ad free site is the significant increase in page speeds
  11. 11. Fundraiser Campaign
  12. 12. The devil is in the details
  13. 13. Subscriptions on AMP and IA • Hard paywalls
 • Metered paywalls
 • Micro-payments
  14. 14. Retention & Acquisition
  15. 15. Invoices, taxes & reports
  16. 16. Automated emails • Subscription invoice
 • Subscription expiry reminder
 • Discount offers
 • Retargeting
  17. 17. Failed payments Credit card transactions online have ~20% failure rate!
  18. 18. Developer friendly • Extensive product documentation
 • Easy to use APIs
 • accesstype.js encapsulates all the features to be used by clients
  19. 19. Thank You Chirdeep Shetty chirdeep@quintype.com

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