Windsor Police Services

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Presentation as an overview of focus groups undertaken in 3rd year.

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Windsor Police Services

  1. 1. WINDSOR POLICE SERVICES By: Mike Quigg and Christine Heraiz
  2. 2. Introduction  Objectives  Situation Analysis  SWOT/PEST  Positioning + Percp. Map  Research Highlights  Conclusions  Recommendations
  3. 3. Objectives  Who?  What?  Why?  Where?  When?
  4. 4. Current Situation  Maturing Police Force  Recruiting Low  “Community for the Community”  St. Clair Approach
  5. 5. Strengths  Job opportunities  Good Pay  Recognition  Authority  Job security  Benefits
  6. 6. Weaknesses  Risk  Disrespected by some  Tough requirements  “Bad guy” image  Irregular Hours  Other careers more attractive
  7. 7. Opportunities  Multiple career options  Community teaching positions (VIP)  Student Jobs  Sponsored Events
  8. 8. Threats  Safety  Alienation  Requirements  Economy
  9. 9. Political  Law  Stability
  10. 10. Economic  Small budget  Wages
  11. 11. Social  Baby boomer retirement  No specialized degree needed  Ease of advertising
  12. 12. Technological  Technology generation  Cheap  Demand for Tech
  13. 13. Positioning  Brave men  Risk = Reward  Not intellectual
  14. 14. Research Highlights  Immature  Party lifestyle  Respect  Lack of Media  Different Channel Strategy needed
  15. 15. Conclusions  Community centred message  Advertising strategy outdated  No information sessions  Dispel Fears
  16. 16. Recommendations  WOM campaign  Concurrent ad program  Stress life skills learned  Softer side of the job  Community involvement
  17. 17. Thank You!

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