3993 24th Street
San Francisco, CA 94114
May 20, 2008
123 Haight Street
San Francisco, CA 94123
The GoldenGiving.org community would like to know what motivates you to give to charitable
organizations. Most of us say because it feels good, or it’s for the tax deductions. Some of us
say we think our gifts are being used wisely, by trustworthy organizations.
I want to know what you think, and your personal opinion is what GoldenGiving.org is all about.
I once thought that a few pennies wouldn’t make much of a difference. A wealthy philanthropist,
like Bill Gates, probably makes a tremendous difference financially. But will your spare change
really change someone’s life? I believe it certainly can, and I believe it depends entirely on the
trustworthy organizations you contribute to.
Individuals accounted for over 75% of ALL giving to charitable organizations in 2006.* That’s
over $225 billion dollars we gave.
I’d like to play the optimist and assume that every penny was used wisely. Or, did a few billion
dollars pay for those fancy bulk mailers and gimmicks, instead of really helping people where it
mattered most? However, I’m mostly interested in whether they made a difference in their own
cause. Aren’t you?
How do we really know if an organization is trustworthy, and whether they really make a
We could evaluate the financial history of 501(c)(3) organizations to learn how the money is
spent. But I’m more interested, and personally invested in learning what you have to say about
the charitable organizations you personally trust. Your opinion matters much more to me than
the financial information.
GoldenGiving.org is a community-inspired Website that helps its members find, support and
review charitable organizations in the San Francisco Bay Area.
Since our beta release in January, the GoldenGiving community has thoughtfully evaluated
hundreds of trustworthy NPO’s. We’ve also rated some organizations negatively, based on first-
The GoldenGiving.org official launch is May 22nd, 2008, and I hope you’ll join us online. I’m very
encouraged to tell you that people have already benefited from the beta version of our service,
and we have yet to launch!
This is your chance to include, review and inspire others to contribute your own favorite
organizations when we launch. You can really help make a difference, all because of your own
reviews on GoldenGiving.org.
“GoldenGiving.org helped me locate an organization that does just what I’m looking for,
representing the values I personally believe in. Turned out, a friend of mine actually
reviewed an organization that I felt like I would contribute to, as well as support with my
time,” says Mary Walker, from the Richmond District of San Francisco.
On the other hand, maybe you have some information about an organization that might help
others give their money more wisely − elsewhere. Unfortunately, there are some organizations
that don’t help as much as they say they do.
This is why your personal reviews of organizations are so important. GoldenGiving.org can be
your platform for discovering or revealing new organizations that others can find and support.
You can really help make a difference, with GoldenGiving.org.
President and CEO
P.S. Don’t hesitate to sign-up at www.GoldenGiving.org now. GoldenGiving.org is a 501 (c) (3)
non-profit organization under the Internal Revenue Code and does not accept any contributions
from any charities its members evaluate.
* 76% of the giving to charitable organizations comes from individuals (All data property of
Giving USA 2007, the Annual Report on Philanthropy, published by the AAFRC Trust for