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Bi for the_mobile_worker

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Bi for the_mobile_worker

  1. 1. BI for the Mobile Information WorkerColin White, Founder, BI ResearchAIIM Info360 ConferenceWashington DC, March 2011
  2. 2. Topics ✴ The Benefits of Mobile Computing to the Business ✴ Types of Information Worker ✴ The Impact of Mobile Computing on Information Workers ✴ Developing and Deploying Mobile Applications Copyright © BI Research 2011 2
  3. 3. Why Mobile Computing?✴ By 2013 there will be 1B smart phones and 1.2B mobile workers (IDC)✴ By 2013 35% of the global workforce will be mobile information workers (Forrester)✴ 50% of organizations are planning to deploy mobile applications within 12 months (SAP Sybase)✴ 46% of large enterprises are supporting personally owned devices (Forrester)✴ Helps reduce costs and improve employee/customer satisfaction: • Promotes self-service • Expands the user audience for business applications • Supports new information workers entering the workforce Copyright © BI Research 2011 3
  4. 4. Types of Mobile Applications ✴ Data collection ✴ Information access ✴ Collaboration ✴ Mobilization of existing IT business applications ✴ New mobile business applications • Sales, marketing, support and/or field service automation • Mobile commerce • Purchase order processing • Asset management • Supply chain management ✴ Business intelligence Copyright © BI Research 2011 4
  5. 5. Mobile Data Collection: Boston Citizens Connect Copyright © BI Research 2011 5
  6. 6. Mobile Information Access: PushBI Copyright © BI Research 2011 6
  7. 7. Mobile Collaboration: WebEx Mobile & Salesforce Mobile Copyright © BI Research 2011 7
  8. 8. Mobile Business Application: SPOT RouteTrac Copyright © BI Research 2011 8
  9. 9. Mobile Business Intelligence: RoamBI Copyright © BI Research 2011 9
  10. 10. Business Mobile Computing: It’s All About the Apps! Copyright © BI Research 2011 10
  11. 11. Information Week Mobile Computing Study Copyright © BI Research 2011 11
  12. 12. IW Mobile Computing Study: Growth and Barriers to Growth77% using, planningor considering mobile applications Security, integration, management & pricing biggest barriers Copyright © BI Research 2011 12
  13. 13. IW Mobile Computing Study: Application UsageCollaborationData access& front-officeapplications Copyright © BI Research 2011 13
  14. 14. Howard Dresner Mobile BI Study: Application Usage Source: www.howarddressner.com Copyright © BI Research 2011 14
  15. 15. Another Good Reference: ComScore Copyright © BI Research 2011 15
  16. 16. Topics ✴ The Benefits of Mobile Computing to the Business ✴ Types of Information Worker ✴ The Impact of Mobile Computing on Information Workers ✴ Developing and Deploying Mobile Applications Copyright © BI Research 2011 16
  17. 17. Types of Information Worker: Transaction Creator✴ Creates a transaction that leads to data and information being produced and managed in an organization✴ Transactions are primarily processed by operational applications✴ Examples of the data and information produced include product or purchase order, expense claim, meter reading, job application, problem notification✴ Data and information flows mainly from the transaction creator to the application✴ Users: general public, customers, partners, suppliers, employees Copyright © BI Research 2011 17
  18. 18. Types of Information Worker: Information Consumer ✴ Gathers information to increase his/ her personal knowledge and make decisions ✴ Information may be delivered by: • Operational applications, e.g.,available services or products • Analytical applications, e.g., report or metrics dashboard • Collaborative applications, e.g., e-mail, intelligent portal ✴ Information flows mainly in one direction from the application to the information consumer ✴ Users: general public, customers, partners, suppliers, employees Copyright © BI Research 2011 18
  19. 19. Types of Information Worker: Information Producer✴ Creates, integrates, analyzes and/or manages information for use by information consumers✴ Information may be produced using: • Operational applications • Analytical applications • Collaborative applications✴ Information flows bi-directionally to/ from the information producer and the application used to supply the information to information workers✴ Users: developers, managers, analysts Copyright © BI Research 2011 19
  20. 20. Types of Information Worker: Information Collaborator✴ Improves the knowledge content and expertise of an organization and other information workers (especially information consumers)✴ This knowledge is typically added using collaborative applications and usually involves some form of social computing✴ Examples of information here includes feedback and commentary, ratings, tagging, sources of related information and expertise, expert communities✴ Information flows bi-directionally between information collaborators✴ Users: new and enlightened information workers, subject matter experts, researchers Copyright © BI Research 2011 20
  21. 21. Topics ✴ The Benefits of Mobile Computing to the Business ✴ Types of Information Worker ✴ The Impact of Mobile Computing on Information Workers ✴ Developing and Deploying Mobile Applications Copyright © BI Research 2011 21
  22. 22. The Mobile Marketplace is Changing Rapidly! Devices + infrastructure + system software + tools + applications Copyright © BI Research 2011 22
  23. 23. The Issue: Mobility versus Complexity Source: SAP Sybase Gartner:  By  2013,  a  typical  Fortune  1000  corpora7on  delivering  B2E  and  B2C  applica7ons will  use  at  least  six  different  combina7ons  of  mobile  plaDorm,  architecture  and  development  tools Copyright © BI Research 2011 23
  24. 24. The Issue: Mobility versus Complexity: Which Device? Source: SAP Sybase Copyright © BI Research 2011 24
  25. 25. Mobile Devices: It’s a Jungle! Types: conventional, feature, smart Display: resolution, dimensions, aspect ratio Input methods: keyboard, virtual keyboard, touch, multitouch, handwriting, voice Features: web browser, OTA apps, geolocation, video, bluetooth, SMS, MMS Copyright © BI Research 2011 25
  26. 26. Example Smart Phone Devices Android • Display: 854x480 (4.3 inch) - Motorola Droid X • Android browser, Dalvik Java VM Apple iPhone (iOS) • Display: 960x640 (3.5 inch) - iPhone • Safari browser, Cocoa, Xcode, and Objective-C Microsoft Phone (Windows Phone 7) • Display: 480x400 (4.3 inch) - HTC HD7 • Internet Explorer browser, Silverlight and XNA RIM Blackberry (RIM OS) • Display: 480x360 (3.25 inch) - Storm2 9550 • Blackberry browser and Java ME plus extensions Nokia (Symbian OS) • Display: 320x240 (2.36 inch) - Nokia E72 • Enhanced WebKit browser, Qt and C++ Copyright © BI Research 2011 26
  27. 27. Example Tablet Devices Samsung Galaxy Tab Apple iPad (7 inch screen) (9.7 inch screen) Copyright © BI Research 2011 27
  28. 28. Information Workers: Which Device? Transaction creator Information consumer Information producer Information collaborator Transaction creator Information consumer Information producer (partial) Information collaborator Transaction creator Information consumer Information collaborator (partial) Copyright © BI Research 2011 28
  29. 29. Topics ✴ The Benefits of Mobile Computing to the Business ✴ Types of Information Worker ✴ The Impact of Mobile Computing on Information Workers ✴ Developing and Deploying Mobile Applications Copyright © BI Research 2011 29
  30. 30. Mobility versus Complexity: Application Development Source: SAP Sybase Copyright © BI Research 2011 30
  31. 31. Mobile Application Development Strategies ✴ Off the Shelf Packaged Applications ✴ In-House Developed Applications • Web-browser based - need to consider browser compatibility and features • Rich “internet” applications - need to consider RIA development platform (Adobe Flash, Microsoft Silverlight, HTML5) • Native applications - need to consider development platform, e.g.,Apple, Google Droid, mobile enterprise application platform (MEAP) ✴ Other Considerations • Application requirements versus device features • Offline operation and synchronization • Local database data, e.g., SQLite or RDBMS vendor “lite” version • Development environment testing (emulation/simulation) and debugging • IT development skills • Development toolset, e.g., SDK toolkit, MEAP, BI toolkit Copyright © BI Research 2011 31
  32. 32. Build versus Buy: Information Week Study Results Copyright © BI Research 2011 32
  33. 33. Mobile Architectures Being Used by Organizations Copyright © BI Research 2011 33
  34. 34. Mobile Enterprise Application Platforms Source: SAP Sybase Source: Gartner Copyright © BI Research 2011 34
  35. 35. Sybase Unwired Platform Copyright © BI Research 2011 35
  36. 36. Business Intelligence Toolkit: MicroStrategy Mobile✴ Supports iPad, iPhone & Blackberry✴ Several pre-defined analytical applications✴ Employs MicroStrategy Intelligence Server✴ Free Mobile BI Suite • 25 free named user licenses • Free named full development and MicroStrategy end-user licenses (2 of each)✴ Server restricted to 1CPU✴ Excellent MicroStrategy free BI library in Apple App store Copyright © BI Research 2011 36
  37. 37. Business Intelligence Toolkit: SAP BusinessObjects Explorer✴ Supports iPad and iPhone✴ Free download from Apple App Store • Pre-built demos using SAP demo server • You can build your own demo with data uploaded to SAP BI OnDemand • Can also be used to access corporate Explorer server✴ Supports external display✴ Results can be e-mailed Copyright © BI Research 2011 37
  38. 38. Business Intelligence Toolkit: Many Other Examples ✴ Actuate BIRT Mobile ✴ Extended Results PushBI ✴ IBM Cognos 8 Go! Mobile ✴ MeLLmo Roambi ✴ Pentaho mobile device plug-ins ✴ QlikTech QlikView for Mobile ✴ SAS Mobile Platform ✴ SoftMaster Mobile Business Intelligence ✴ etc. Copyright © BI Research 2011 38
  39. 39. Mobility versus Complexity: ManagementSource: SAP Sybase Copyright © BI Research 2011 39
  40. 40. Mobile Management Requirements: Examples ✴ Provision • Device connectivity • Security policies, encryption, passwords, firewalls • Users and user groups • Application deployment ✴ Operate • Asset management • Hardware and software maintenance and licensing • Backup and recovery • Security management and auditing ✴ Decommission • Disable lost, stolen, broken devices • Redeploy and recover applications and data Copyright © BI Research 2011 40
  41. 41. Decommissioning Copyright © BI Research 2011 41
  42. 42. Summary ✴ Significant growth in the use of mobile devices ✴ Mobile device usage is expanding into the enterprise for both consumer and internal applications ✴ Mobile devices can be used to access both enterprise and cloud applications ✴ Apple iPhone, Android and RIM Blackberry are likely to continue to dominate the industry ✴ Move toward larger form factor devices, but predominant use will still be for content consumption and light information creation ✴ Organizations will employ a mixture of browser, RIA and native applications (off-the-shelf and in-house developed) ✴ BI in-house development likely to focus on toolkits and RIAs ✴ Key issues are security and the need for mobile development and management platforms Copyright © BI Research 2011 42

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