Music magazine evaluation


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Music magazine evaluation

  1. 1. Music Magazine Evaluation Hannah Atkinson
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?My front cover follows all of the conventions of real media music magazines andwould fit in on the store shelf with all the other music magazines. It has all of thetraditional items that should be seen on the cover such as:•Selling line•Masthead•Graphic Feature•Kickers and cover lines•Headline and anchorage•Secondary Lead•Menu strip•BarcodeI also decided to follow the traditional colour scheme of white, red, black and yellowwhich I think looks best for the genre of music that I was using for the basis of thismagazine. On the cover the more important and sell-worthy items have been eitherwritten or outlined in yellow as it seems to be the brightest colour on the page.The type of shot that I used for the photograph is a mid-shot which is anotherconvention of all magazines as generally you will only see close ups or mid-shots.Another element is choosing two fonts that will carry on throughout the magazine asthe two main fonts that regular readers will start to recognise and start to associatewith Chamber. The two separate fonts also help define between, for example, thekickers and cover lines.
  3. 3. Selling line MastheadKickerCover Line Headline Anchorage Graphic Feature Secondary Lead Plug Menu Strip Barcode
  4. 4. Rule of Thirds:When it comes to the rule of thirdstechnique my magazine fits in withthe codes and conventions. Themasthead is in the top third alongwith the selling line. The head ofthe model will fit into the bottom ofthe top thirds and then the middlethirds like mine. I’ve also used theleft third to be the main placing formy copy as my kickers and coverlines are placed there. Also thebarcode is in the right third whichis the generic placing for it.
  5. 5. In what ways does your media product use, develop or challenge forms and conventions of real media products?My contents page follows all of the conventions of real media musicmagazines. It has all of the traditional items that should be seen on thecontents such as:•Feature shots•Feature section•Regulars section•Editorial•Contents logo•Graphic Feature•Subscription BannerI’ve carried on the colour scheme of red white and black and used thesame fonts as I did on the cover to give my magazine an identity thatall magazines eventually gain.To give the contents page a busier more fuller look I decided to go withthe white background and the pictures to build up the blank spacearound the text. The large photographs are the first things that you lookat as a reader and as they are the main feature articles of themagazine they are the parts that the audience will be most interestedin.
  6. 6. ContentsLogo Feature ShotFeaturessection RegularsGraphic sectionFeature EditorialFeatureShot Subscription banner
  7. 7. In what ways does your media product use, develop or challenge forms and conventions of real media products?My double page spread follows all of the conventions of real mediamusic magazines. It has all of the traditional items that should beseen on the page such as:•Section Header•Flash•Sidebar headline•Discography•Factfile•Introductory text•Inter shot•Feature shot•Pull Quotes•Headlines/Quotes•By line•Page NumbersOnce again I have carried the colour scheme on from the coverthrough the contents page and to my double page spread to keepthe magazines identity on going. Instead of having a few mainimages I decided to have one full length photo emphasize who thearticle is about. How I have placed the article follows how othermagazines have done it by placing it in columns and highlightingthe questions by putting them in a different colour to the main text.
  8. 8. Feature Headlines/ Sectionshot Quotes Header Flash Introductory Text By line Pull Quotes Factfile PageSidebar Numbers Discography Inter shotHeadline
  9. 9. How does your media product represent particular social groups?As my target audience is teens who listen to pop/punk I have used names of bandsthat they will like to listen to as I found this out through my research. To helprepresent this audience for the artists that I created I dressed them in the way thatstereotypes them as a part of this genre. This way the teens can idolize them andaspire to dress like them and be like them. They will see music artists as someoneto look up to and guide them into the world of pop/punk if it is something new to thereader.
  10. 10. What kind of media institution might distribute your media product and why? I’ve decided to go with Bauer Media as it sounds the most promising media institution to distribute my magazine. It currently publishes other big music magazines such as Kerrang! and Q Magazine, and it offers over 300 magazines to 15 countries around the world. It also distributes radio stations and online magazines which means they get my magazine to a great level and even be as good as Kerrang! and Q Magazine. Bauer employs around 6,400 people and has a 2008 turnover of 2.08 billion Euros. Bauer Media is part of a mega-corporation as it has as it is a division of theBauer Medias Latest NRS Data (Apr 2010 - Sep Bauer Media Group. 2010)
  11. 11. Who would be the audience for your media product?My target audience is both male andfemales who are in their late teens andare in their twenties who are interestedin pop/punk music and the emo culture.They would either be students orworking so they could afford to havemoney to spend on magazines. And allof them have access to the internetwhich will be good if the magazine gotit’s own website.To show all of this I created aReadership Profile.
  12. 12. How did you attract/address your audience?My target audience would like the colour schemechosen as red and black are the type of colours emoand scene stereotypes are into. The layout is also busyand eye-catching but with a clean style that is easy toread and glance at. All of the images I have used giveoff a positive feeling and the layout of it looks organised.With these combined together it gives off a confidentand controlled feeling which all students look to have intheir lives. Some of the images are more playful andgives a light-hearted feel to the magazine. Throughoutthe magazine it holds a rock and roll feel through thephotos, the use of instruments give of this feel alongwith some of the poses that the models are creating.The font that I have used for the masthead is similar tothe type of fonts you may find on some car logo whichties in nicely with the leather jacket that Kate is wearingon the front cover. I also address the audience throughthe text. In the interview, for example, I write withcolloquialisms to make the reader feel like they arebeing addressed personally and that they are apart ofthe interview.
  13. 13. What have you learnt about technologies from the process of constructing this product?Throughout the process of making this magazine I have learnt more about how touse programs such as Photoshop and how to create a blog.On my front cover and double page spread I created the effect of the text runningoff the page on the masthead and title. This makes the reader follow the line andturn the page to see where it leads when in fact it leads no where, in essence it actsas a “page turner”. To create thisI simply used the clone tool andcloned the end of the last letter andcreated the line. This is part of myhouse style which is why I carried iton from my front cover and on to mydouble page. It adds on to the look ofthe text and makes it seem likeChamber is going to last forever.
  14. 14. On my blog I integrated videos, uploadedimages and PowerPoints that I had created toshow all my work through. When you go onmy blog this is the screen that you willimmediately see. It displays my latest blogwhich happens to be the front cover of mymagazine.I created most of my work by usingPowerPoint which I then uploaded on to adocument sharing site so I could embed thePowerPoint into my blogs.
  15. 15. I would launch a website for Chamber similar to the one that Kerrang! has. Itwould have extra content that didn’tmake it to the magazine and moreexclusive interviews with celebritiesbut in video form. Also there would befeatures such as the best music videoof the week and to find that out peoplewould have to vote in a pole andanybody would be able to vote. Therewould then be a follow on feature withan article about the best music video ofthat week.Another part of the website could be a forum for any of the readers to voice theiropinion on certain topics or just to post a message to the magazine. One topiccould be asking the audience what they would like to see in the magazine sothey have a say in what goes into the magazine and this would also appeal tothem more as they chose the article.I would also set up a page on all the major social networking sites so thatpeople can voice their opinion through there as well as through the website.
  16. 16. Looking back at your preliminary task (the College magazine), what do you feel you have learnt in the progression from it to full product?The college magazine helped me figure out how to get the best out of programs like Photoshop and let me figure out moreabout my blog. Looking back at my college magazine I feel like it looks poor compared to my music magazine. I learnt thatthe front cover needs to be busier and have a lot more content. Also I learnt how to set up a better contents page. When itcame to making my music magazine contents page I realised that I needed more columns and sections like a feature andregular section. The way I set up my contentspage makes it seem like there isn’t muchcontent in the magazine which will put theaudience off. The front cover is more aestheticrather than following the conventions of usingthe left third and the top third to display the mainparts of the magazine. I learnt this and changedhow I set up my magazines when it came tocreating my music magazine. However, on apositive note I managed to create a house styleand continue that from the cover onto thecontents. I chose two simple but different fontsto have as the main fonts for the magazine andused the same effects on the text but I changedthe colours around depending on whatbackground they were placed on so they stoodout the most. Learning all of this I took this andmade use of it in my music magazine.