Second Wind Tour - Best Practices

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Second Wind Tour - Best Practices

  1. 1. Second Wind Tour Social Media – Best Practices
  2. 2. Important Links • Website: http://secondwindtour.org • Twitter: http://twitter.com/secondwindtour • Facebook: http://fb.com/secondwindtour • Pinterest: http://pinterest.com/secondwindtour More to follow as tour beings • Sponsor/Faculty Twitter list: http://2ndwnd.co/tour-list • It’s important to follow and engage with the entire tour community. Together we have an incredibly large audience.
  3. 3. Twitter – Important Elements • Official tour handle - @secondwindtour • Tour Hashtags • #SecondWind – when speaking about the book or the concepts of the tour. • #BookShopSelfie – Crowdsourced selfie images of the book at Barnes & Noble • #AskBill – Weekly Q+A sessions with Dr. Bill Thomas (@DrBillThomas) Hashtags create a conversation. It is important to listen, join and engage in these conversations. We will likely also take advantage of regional conversations (#SecondWindNYC)
  4. 4. Make Your Tweets Public! 1. Direct Mention 2. “At” Mention This will not show in public timelines Text before @mention allows Tweet to display publicly
  5. 5. Facebook Tips • Use Facebook as your page to comment/like/engage • Mention users in replies for a personal touch and better visibility
  6. 6. #AskBill • Live Q & A session • Follow @SecondWindTour and @DrBillThomas • Ask questions using #AskBill and/or tweet TO @SecondWindTour • Questions will be posted publicly as Q1, Q2, etc • Answers will come from @SecondWindTour as A1, A2, etc. • Full recap will be available on the Second Wind Tour Blog
  7. 7. #BookShopSelfie • Encouraging everyone to get involved. • Go to Barnes & Noble or other local bookstore and send us a selfie with Second Wind, a book related to the movement or simply your favorite title. • Twitter #BookShopSelfie, @SecondWindTour • Don’t forget to mention @BNBuzz (Barnes & Noble) • Email photos@secondwindtour.org • More info: http://secondwindtour.org/get- connected/bookshopselfies/
  8. 8. Powerful Twitter Tools • Twitter Search – search.twitter.com • An underrated utility for reaching your community. Search for relevant terms, keywords and hashtags and engage with new users… Don’t forget to listen! • Followerwonk - http://followerwonk.com/ • Search Twitter Bios and history to find influencers, and sort by social authority. • Topsy - http://topsy.com/ • Search for relevant content, users and influencers. A great place to source content and engage with existing conversations.
  9. 9. Questions and Comments • Jeseph – jeseph@qcmny.com • Virgil – virgil@edenalt.org • Kavan – kavanpeterson@gmail.com

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