Next Generation Brokerage<br />ignite 2010<br />
Let’s get serious, enough with the platitudes<br />
Leave the past behind<br />
One way to size up the future<br />
What we need to change<br />
Brands Go 360° <br />Let’s get branding right this time. A brand is strengthened or weakened by every brand touch. <br />S...
Broker Office, Home Office… Virtual Office<br />
The Numbers<br />Working toward the optimal office size<br /><ul><li>  Streamline work spaces as many agents work remotely...
  5% ROI improvement</li></ul>Or, 5,084 sq. feet but increase to 102 agents<br />*Real Trends<br />
What we need to change<br />
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Sherry Chris - Becoming a Next Generation Brokerage

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A new wave of real estate brokerages and agents are on the rise, redefining how they do business. They're stepping away from their cubicles to focus more on the consumer and community. Top innovators in this movement will discuss issues of branding, marketing, office management and how the culture of brokerages needs to change in order to stay relevant and competitive in the future.

Published in: Real Estate, Business, Technology
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Sherry Chris - Becoming a Next Generation Brokerage

  1. 1. Next Generation Brokerage<br />ignite 2010<br />
  2. 2. Let’s get serious, enough with the platitudes<br />
  3. 3. Leave the past behind<br />
  4. 4. One way to size up the future<br />
  5. 5. What we need to change<br />
  6. 6. Brands Go 360° <br />Let’s get branding right this time. A brand is strengthened or weakened by every brand touch. <br />Stop selling, start branding<br />Measure everything against your brand<br />Marketing cannot be isolated<br />Brands matter now more than ever<br />
  7. 7. Broker Office, Home Office… Virtual Office<br />
  8. 8. The Numbers<br />Working toward the optimal office size<br /><ul><li> Streamline work spaces as many agents work remotely</li></ul>5,084 sq. feet with 41 agents = 124 sq. feet per agent*<br />Building costs are between 24 – 28% of company dollar<br />CURRENT<br />FUTURE<br />2,000 sq. feet with 41 agents = 49 sq. feet per agent<br /> Average cost savings at $20/ sq. foot<br /><ul><li> $62,000 per year
  9. 9. 5% ROI improvement</li></ul>Or, 5,084 sq. feet but increase to 102 agents<br />*Real Trends<br />
  10. 10. What we need to change<br />

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