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Kevin Kaplan - Improving Agent Productivity Through Technology that Makes Sense


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Brokerages are constantly hearing about the latest and greatest technologies but can struggle with understanding which ones to embrace. Kevin Kaplan discusses ways to focus on technology systems that help agents save time and increase productivity. Topics include integrating listing data in marketing platforms, intranet best practices, online training systems and creating an internal "agent knowledge network" through your own social media intranet system.

Published in: Real Estate, Technology, Business
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Kevin Kaplan - Improving Agent Productivity Through Technology that Makes Sense

  1. 1. Improving Agent Productivity Through Technology That Makes SenseKevin Kaplan, Long Companies<br />
  2. 2. Agents: building business vs. technology?<br />Agents are struggling with a balancing act: building their business vs. building technology<br />Time Constraints<br />Financial Constraints<br />Knowledge Gaps<br />
  3. 3. Importance of the company intranet<br />Let’s discuss how evolution of the company intranet can play an important role to agents.<br /><ul><li>Business Dashboard vs. Static Portal</li></ul>-Deeper tool integration (ie listing data)<br /><ul><li>On Demand training content
  4. 4. Online company community / Enterprise 2.0</li></li></ul><li>Company intranet&gt; business dashboard<br />A personal business dashboard for agents:<br />-My Transactions / Contracts<br /><ul><li>My Income / Goals
  5. 5. My Marketing
  6. 6. My Contacts
  7. 7. My Training
  8. 8. My News
  9. 9. My Discussions</li></li></ul><li>Listing Data used properly can create agent efficiencies and build business<br />
  10. 10. Listing Data Integration&gt; Craigslist<br />
  11. 11. Company intranet&gt; on demand training <br />Live & Recorded Webinars<br />Online Sales Training Videos<br />Video PodCasts<br />
  12. 12.
  13. 13. Company Social Media Intranet<br />Powered by<br />
  14. 14. Collaboration & idea sharing across company<br />
  15. 15. System Tools:<br />Forums<br />Groups<br />Media Files<br />Conversations<br />Company Blogs<br />Search<br />E-mail Notifications<br />Friends<br />
  16. 16.
  17. 17. Long Connects&gt; business benefits<br /><ul><li>Increase agent knowledge
  18. 18. Catalyst for transaction opportunities
  19. 19. Extension of company & branch cultures
  20. 20. Virtual community beyond brick & mortar
  21. 21. Deeper integration of core services</li></ul>= Increased Agent PPP and Recruiting/Retention<br />
  22. 22. Long Connects&gt; agent usage<br />-Over 900 unique users, approx 66% of user base<br /><ul><li>Over 7,900 visits
  23. 23. Over 72,000 page views
  24. 24. Ave 9.1 pages/visit
  25. 25. Ave time on site 7 minutes
  26. 26. Over 1,500 forum posts
  27. 27. Over 38,000 forum post views</li>