Ken Baris - Becoming a Next Generation Brokerage

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A new wave of real estate brokerages and agents are on the rise, redefining how they do business. They're stepping away from their cubicles to focus more on the consumer and community. Top innovators in this movement will discuss issues of branding, marketing, office management and how the culture of brokerages needs to change in order to stay relevant and competitive in the future.

Published in: Real Estate, Technology, Business
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Ken Baris - Becoming a Next Generation Brokerage

  1. 1. Next Generation Brokerage<br />Ken Baris – kenbaris@jordanbaris.com<br />
  2. 2. Web Based Training<br />A Symphony of Tools<br />
  3. 3. A Total Approach to Training<br />Timely content with Invitations, tickets, online classroom and surveys.<br />3<br />
  4. 4. 4<br />
  5. 5. Internal Communication<br />Microblogging<br />
  6. 6. 6<br />
  7. 7. Digital Magazines<br />Increased Marketing Power<br />
  8. 8. Digital Magazine<br />8<br />
  9. 9. Associate Centric<br />Mortgage Affiliation<br />
  10. 10. A Mortgage Partnership That Helps Associates<br />10<br />
  11. 11. Provide Unexpected Value<br />Create Loyal Raving Fans<br />
  12. 12. Tax Appeal Success<br />Listings, Sales, Referrals, Mind Share, Community Buzz<br />12<br />
  13. 13. The Official Car of Jordan Baris, Inc.<br />Warnock Lexus<br />The Official Dealership of Jordan Baris, Inc.<br />
  14. 14. Rebranding<br />Now When Others are Pulling Back<br />
  15. 15. Rebranding<br />Brand enhancement creates excitement and opportunity for associates.<br />15<br />
  16. 16. Don’t Forget the Basics!<br />Direct Mail<br />As others Pull Back...<br />Pour it On!<br />
  17. 17. Mobile Strategy<br />Wake up to the next Wave<br />
  18. 18. Mobile WAP Site is Essential<br />There is a difference between WAPS and APPS!<br />Mobile Site Musts:<br /><ul><li> Sticky
  19. 19. Fun
  20. 20. Valuable
  21. 21. Full of Information
  22. 22. Easy
  23. 23. Phone Agnostic</li></ul>18<br />

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