Marketing to Today’s Consumer Reaching your local audience Helen Edwards, Coldwell Banker United, REALTORS ®
On Location <ul><li>youtube.com/coldwellbanker – the first branded real estate channel on YouTube. </li></ul><ul><li>YouTu...
Text Messaging <ul><li>Coldwell Banker United offers text messaging service on all of our listings. </li></ul><ul><li>Prov...
QuantumDigital <ul><li>Emphasis on an  integrated marketing mix – direct mail and postcards, email/eCards and eNewsletters...
Rapid Response <ul><li>Captures Web site leads, converts them into a voice call, and routes it to the agent’s cell phone –...
Toolkit CMA <ul><li>Online listing presentation program. </li></ul><ul><li>Integrates complete CMA data with property phot...
Coldwell Banker Works <ul><li>Robust Intranet system offers a wide range of marketing materials to our sales associates. <...
 
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Helen Edwards - The Marketing On-Demand Story

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Learn how implementing an online marketing portal program for your agents that can simplify multi-vendor marketing efforts. Helen Edwards and Marty Rueter will share their experiences with web-to-print marketing-on-demand portals.

Published in: Real Estate
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  • ‘ How has the economy impacted Austin and our local market?’ - It’s all relative, while not hit as deeply as other parts of the country, Austin has still seen job loss and a weaker local economy during the recession, which of course has impacted home sales. - In response, we’ve added in new programs to help our agents succeed in the 2009-10 market, including…
  • Helen Edwards - The Marketing On-Demand Story

    1. 1. Marketing to Today’s Consumer Reaching your local audience Helen Edwards, Coldwell Banker United, REALTORS ®
    2. 2. On Location <ul><li>youtube.com/coldwellbanker – the first branded real estate channel on YouTube. </li></ul><ul><li>YouTube is now the world’s second largest search engine, trailing only Google. </li></ul><ul><li>All of our guided tours are posted to On Location, </li></ul><ul><li>with an emphasis in 2010 to create videos </li></ul><ul><li>to promote our agents and their listings. </li></ul>
    3. 3. Text Messaging <ul><li>Coldwell Banker United offers text messaging service on all of our listings. </li></ul><ul><li>Provides instant information about the home, including a link to the property detail page on cbunited.com. </li></ul><ul><li>Allows consumers to communicate via their preferred method. </li></ul>
    4. 4. QuantumDigital <ul><li>Emphasis on an integrated marketing mix – direct mail and postcards, email/eCards and eNewsletters, and simply calling the customer and visiting in person. </li></ul><ul><li>It Is All About Building The Relationship With The Client – and Quantum’s easy-to-use system makes them a valuable partner to us and to our sales associates. </li></ul><ul><li>We purchase Just Listed cards on the agent’s behalf for each new listing. </li></ul>
    5. 5. Rapid Response <ul><li>Captures Web site leads, converts them into a voice call, and routes it to the agent’s cell phone – all within seconds. </li></ul><ul><li>Allows the lead to ‘incubate’ through online follow-up tools, until the customer is ready to purchase. </li></ul><ul><li>Provides a variety of reports, including lead sources and conversion rates. </li></ul>
    6. 6. Toolkit CMA <ul><li>Online listing presentation program. </li></ul><ul><li>Integrates complete CMA data with property photos direct from MLS into a customized, branded listing presentation. </li></ul><ul><li>Highly Personalized - includes agent photo, contact information and company logo on every page. </li></ul><ul><li>Program also includes buyer presentations and mapped tours. </li></ul>
    7. 7. Coldwell Banker Works <ul><li>Robust Intranet system offers a wide range of marketing materials to our sales associates. </li></ul><ul><li>Includes an eMarketing tool with a library of eCards and eNewsletters, and a system to track email open rates. </li></ul><ul><li>Variety of online real estate courses available through Coldwell Banker University helps our sales associates stay informed of market trends and better serve the customer. </li></ul>

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