To watch the recoded webinar, CLICK HERE<br />
Today’s presenters <br />John WilliamsonCEO | Qualvu<br />Duncan HornerDirector | Agency Group<br />To watch the recoded w...
Today’s presentation is Not about us<br />To watch the recoded webinar, CLICK HERE<br />
Today’s presentation is not about you<br />To watch the recoded webinar, CLICK HERE<br />
Nor about your clients<br />To watch the recoded webinar, CLICK HERE<br />
Itis about your clients’ consumers<br />To watch the recoded webinar, CLICK HERE<br />
And how consumers can…<br />set you apart<br />help you avoid mistakes<br />uncover opportunities<br />help sell your idea...
consumers are changing, big time.<br />If you keep pace, you win.<br />To watch the recoded webinar, CLICK HERE<br />
Mobile and web technology are transforming…<br />…how consumers shop<br />…how they communicate and interact<br />…their e...
In 2010…<br />…mobile subscribers surpassed 5 billion<br />The world population is 6.8 billion<br />Over 70% of the world’...
Advertising is changing<br />To watch the recoded webinar, CLICK HERE<br />
Market research is changing<br />To watch the recoded webinar, CLICK HERE<br />
THE OLD WAY<br />For you and your clients<br />Long lead times<br />Costly<br />…and for the consumer<br />Out-of-context ...
There is a new way to gain consumer insightsToday, we’ll to show you how<br />To watch the recoded webinar, CLICK HERE<br />
The new way<br />Qualitative Research <br />To watch the recoded webinar, CLICK HERE<br />
And it is better<br /><ul><li>Online and Visual
Stream-of-consciousness feedback
24x7: Any consumer, anywhere
Real: In-the-moment, candid
Continuous communication between brands and consumers</li></ul>To watch the recoded webinar, CLICK HERE<br />
 Faster.<br />To watch the recoded webinar, CLICK HERE<br />
You need the truth faster<br />
easier.<br />To watch the recoded webinar, CLICK HERE<br />
streamlined<br />Video Search<br />Qualvu Dashboard<br />Create Project<br />Qualvu Mobile Video Collection<br />Qualvu Vi...
Has to be the right people<br />Non-professionals<br />Vigorously Screened<br />Any geography<br />Even the low incidence<...
Less expensiveand better<br />To watch the recoded webinar, CLICK HERE<br />
Optimal online dynamics<br /><ul><li>Focus Groups & IDIs
Current standard
Solid when group interaction & dynamics required
Online synchronous video
Global reach in IDI setting
F2F, non-verbal, richness of visual + voice
No travel
Limited scale, speed
Probing however human inhibitors + bias
Online asynchronous video
Global reach in personal diary setting
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Webinar: You Need to Get the Truth Faster. The New Market Research for Advertising Agencies

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As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad business moves means that only the most nimble and innovative thrive. These days, time waits for no one. That’s why the foundation of any advertising is to quickly understand what consumers believe and what leads them to buy.

Breakthrough approaches and technologies are accelerating the speed at which agencies can gain crucial insights – insights delivered by connecting with real people in new ways that eliminate the barriers to raw, uninhibited, truthful reactions.

These new methods have game-changing implications for ad agencies and their clients. Better yet, these methods are faster, cheaper and more useful than ever before possible. But don’t take our word for it. Instead, through our VideoReport, you’ll see and hear from consumers in actual studies just what they think about products ranging from the mundane to the intimate. And you’ll see how actual clients have used this powerfully compelling information to create client buy-in for superior advertising.

In just 45 minutes, you’ll…

Learn how you can leverage the power of online and mobile video to connect with consumers
Realize how simple and fast finding your consumer truth has become
Learn how cost effective research allows you to gain more insights for less without sacrificing quality
Learn about innovative technologies that can help you use consumer support in your business pitches…and make selling your ideas a lot easier
Hear about real-life success stories and how you can become a superstar in the eyes of your clients


Presenters:
John Williamson, Qualvu CEO & Founder
Duncan Horner, Senior Director and Digital Research Consultant

Published in: Business, Technology
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  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Webinar: You Need to Get the Truth Faster. The New Market Research for Advertising Agencies

    1. 1. To watch the recoded webinar, CLICK HERE<br />
    2. 2. Today’s presenters <br />John WilliamsonCEO | Qualvu<br />Duncan HornerDirector | Agency Group<br />To watch the recoded webinar, CLICK HERE<br />
    3. 3. Today’s presentation is Not about us<br />To watch the recoded webinar, CLICK HERE<br />
    4. 4. Today’s presentation is not about you<br />To watch the recoded webinar, CLICK HERE<br />
    5. 5. Nor about your clients<br />To watch the recoded webinar, CLICK HERE<br />
    6. 6. Itis about your clients’ consumers<br />To watch the recoded webinar, CLICK HERE<br />
    7. 7. And how consumers can…<br />set you apart<br />help you avoid mistakes<br />uncover opportunities<br />help sell your ideas<br />help you create new value to your clients<br />To watch the recoded webinar, CLICK HERE<br />
    8. 8. consumers are changing, big time.<br />If you keep pace, you win.<br />To watch the recoded webinar, CLICK HERE<br />
    9. 9. Mobile and web technology are transforming…<br />…how consumers shop<br />…how they communicate and interact<br />…their expectations on speed and convenience<br />…how they connect with brands<br />
    10. 10. In 2010…<br />…mobile subscribers surpassed 5 billion<br />The world population is 6.8 billion<br />Over 70% of the world’s population now have a mobile phone<br />To watch the recoded webinar, CLICK HERE<br />Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc<br />
    11. 11. Advertising is changing<br />To watch the recoded webinar, CLICK HERE<br />
    12. 12.
    13. 13.
    14. 14. Market research is changing<br />To watch the recoded webinar, CLICK HERE<br />
    15. 15. THE OLD WAY<br />For you and your clients<br />Long lead times<br />Costly<br />…and for the consumer<br />Out-of-context feedback<br />Face-to-face (ideal)<br />Groups (not always ideal)<br />To watch the recoded webinar, CLICK HERE<br />
    16. 16. There is a new way to gain consumer insightsToday, we’ll to show you how<br />To watch the recoded webinar, CLICK HERE<br />
    17. 17. The new way<br />Qualitative Research <br />To watch the recoded webinar, CLICK HERE<br />
    18. 18. And it is better<br /><ul><li>Online and Visual
    19. 19. Stream-of-consciousness feedback
    20. 20. 24x7: Any consumer, anywhere
    21. 21. Real: In-the-moment, candid
    22. 22. Continuous communication between brands and consumers</li></ul>To watch the recoded webinar, CLICK HERE<br />
    23. 23. Faster.<br />To watch the recoded webinar, CLICK HERE<br />
    24. 24. You need the truth faster<br />
    25. 25. easier.<br />To watch the recoded webinar, CLICK HERE<br />
    26. 26. streamlined<br />Video Search<br />Qualvu Dashboard<br />Create Project<br />Qualvu Mobile Video Collection<br />Qualvu Video Report<br />
    27. 27. Has to be the right people<br />Non-professionals<br />Vigorously Screened<br />Any geography<br />Even the low incidence<br />Proprietary Panels<br />Webcams<br />Flip Cams<br />Smartphones<br />…or we arm them.<br />TruthIndex™ Algorithm<br />
    28. 28. Less expensiveand better<br />To watch the recoded webinar, CLICK HERE<br />
    29. 29. Optimal online dynamics<br /><ul><li>Focus Groups & IDIs
    30. 30. Current standard
    31. 31. Solid when group interaction & dynamics required
    32. 32. Online synchronous video
    33. 33. Global reach in IDI setting
    34. 34. F2F, non-verbal, richness of visual + voice
    35. 35. No travel
    36. 36. Limited scale, speed
    37. 37. Probing however human inhibitors + bias
    38. 38. Online asynchronous video
    39. 39. Global reach in personal diary setting
    40. 40. Highly scalable
    41. 41. Relies on personal, solo feedback for depth + richness
    42. 42. Mobile Cams enhance ethnographic observations</li></ul>OPTIMAL<br />VALUE<br /><ul><li>Online text-based options
    43. 43. Least expensive option
    44. 44. Highly scalable and global
    45. 45. Message board and live chat options
    46. 46. Text, image only restrictions</li></li></ul><li>Optimal consumer dynamics<br />
    47. 47. Consumers will help you<br /><ul><li>Golden nuggets of insights to support your pitch
    48. 48. Deliver FAST intelligence, with better quality insights
    49. 49. Increase the value of agency-driven qualitative through innovative, truthful data
    50. 50. Bring insights to life through online video reports</li></ul>To watch the recoded webinar, CLICK HERE<br />
    51. 51. Not just a report : Better intelligence.<br />Backbone of Your Ideas<br />Expert Analysis & Findings<br />Integrated Voice of the Consumer<br />
    52. 52. Other key innovationsconnecting you to consumers<br />To watch the recoded webinar, CLICK HERE<br />
    53. 53. Qualvu build-your-own<br />You: Empowered <br />Transparent and adjustable costs<br />Customize your Deliverable <br />Any consumer, anywhere, any time<br />Proven<br />To watch the recoded webinar, CLICK HERE<br />
    54. 54. <ul><li>Any Qualvu project
    55. 55. Particularly effective for ethnos or on-the-go
    56. 56. Dynamic participant notification
    57. 57. Cost-effective, innovative, and app is free</li></ul>Qualvu mobile App<br />
    58. 58. Don’t just take our word for itreal success stories<br />To watch the recoded webinar, CLICK HERE<br />
    59. 59. Ad concept testing<br />OBJECTIVE<br />How people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign. <br />METHODOLOGY<br />Carefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences. <br />SUCCESS!<br />Candid video output used to "sell" the campaign to BOD and crucial retail partners.<br />To watch the recoded webinar, CLICK HERE<br />
    60. 60. New business pitch<br />OBJECTIVE<br />Trend Influence needed to understand what made spicy chicken lovers lick – or tick. <br />METHODOLOGY<br />Qualvu captured real people in real situations exploring their spicy food and spicy chicken love lives.<br />KEY FEEDBACK<br /><ul><li>Scenarios in which they craved spicy food or spicy chicken
    61. 61. Show me! What is spicy all about?
    62. 62. The perfect spicy chickenmeal and setting spicy chicken</li></ul>SUCCESS!<br />Trend Influence won the business and more meaningful creative <br />
    63. 63. “Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.”<br />“These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.”<br />-Beverly Andersen, Trend Influence<br />
    64. 64. RECAP<br />Breakthrough online video: Agency game changer<br /> You: Access to consumers anywhere, anytime<br />Crucial voice in your new business pitches<br /> Validate creative<br /> Play a key role in concept development<br /> You as an innovator for your clients<br /> Ethnographic, emotional and candid truth<br />To watch the recoded webinar, CLICK HERE<br />
    65. 65. WHAT’S NEXT?<br />Questions? <br />Send to: qvmarketing@qualvu.com or on twitter (@qualvu)<br />We’ll post answers online ASAP<br /> Download Case Studies<br />Request a Demo!<br /> The Qualvu Agency Team standing by <br />To watch the recoded webinar, CLICK HERE<br />
    66. 66. Thank you!<br />To watch the recoded webinar, CLICK HERE<br />

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