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The Four Pillars of Great Qualitative Research


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It’s Not Getting Consumers To Tell the Truth
It’s Letting Consumers Tell the Truth

Online and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights – or, in Qualvu terms, simply The Truth.

The truth is the foundation of great products, creative ideas, concepts, and strategies. Only if you know what consumers are really thinking… only if you see how they act at the time they interact with your product, service or idea… only if they feel completely uninhibited and unrestrained in their feedback will they be completely honest with you – and only if they are completely honest with you will your communication with them succeed. The online and mobile video-based research dynamics have four elements that create these essential conditions. We call them the pillars of great qualitative research.

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The Four Pillars of Great Qualitative Research

  1. 1. It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth<br />Presenter:<br />John Williamson<br />CEO, Qualvu<br />Watch the recoded webinar!<br />
  2. 2. What’s in today’s webinar for you?<br /><ul><li>You need feedback you can trust
  3. 3. Your decisions depend on it
  4. 4. We’ll show you how you can gain unparalleled candor, honesty, and insights to move your business forward
  5. 5. You gain feedback you can trust</li></ul>Watch the recoded webinar!<br />
  6. 6. Watch the recoded webinar!<br />
  7. 7. Optimal research. Better insights.<br />Watch the recoded webinar!<br />
  8. 8. Watch the recoded webinar!<br />
  9. 9. Watch the recoded webinar!<br />
  10. 10. Now shave!<br />Watch the recoded webinar!<br />
  11. 11. Watch the recoded webinar!<br />
  12. 12. convenience<br />Watch the recoded webinar!<br />
  13. 13. Watch the recoded webinar!<br />
  14. 14. Asynchronous vs. live<br />More Candor<br />relaxed, stress-free conditions<br />Moments of Truth<br />event-driven feedback<br />Insights Anywhere<br />anywhere relevant <br />Better Value<br />In-depth, consumer-driven “one on one’s”<br />VS.<br />Watch the recoded webinar!<br />
  15. 15. privacy<br />Watch the recoded webinar!<br />
  16. 16. Watch the recoded webinar!<br />
  17. 17. Cardio-Thoracic Surgeon<br />(Age 50+, West Coast)<br />Reaction to self-directed, web-based video creative concept testing<br />Watch the recoded webinar!<br />
  18. 18. unique voice vs. groupthink<br />Consumers share their thoughts via video, while alone and in privacy<br />Get to know every consumer – in their own way, no time constraints or interruptions<br />Data intensity<br />VS.<br />Watch the recoded webinar!<br />
  19. 19. setting<br />Watch the recoded webinar!<br />
  20. 20. Watch the recoded webinar!<br />
  21. 21. Video vs. text<br />Video…<br /><ul><li>Visual, spoken
  22. 22. Natural events, natural settings, ethnographic
  23. 23. It’s about trusted content</li></ul>Watch the recoded webinar!<br />
  24. 24. In the moment<br />Watch the recoded webinar!<br />
  25. 25. Watch the recoded webinar!<br />
  26. 26. Recalling vs. reacting<br />Memory tricks vs. in-the-moment stream of consciousness<br />Instant reactions caught on camera<br />Serendipitous – expect the unexpected<br />An expression … a gesture … a thousand words.<br />Watch the recoded webinar!<br />
  27. 27. The four pillars<br /><ul><li>You need feedback you can trust
  28. 28. Seek solutions that empower trusted dynamics</li></ul>Convenience<br />Setting<br />Privacy<br />In-the-Moment<br />Watch the recoded webinar!<br />
  29. 29. Questions?Email: sales@qualvu.comTwitter: @QualvuRequest a demo at<br />Watch the recoded webinar!<br />
  30. 30. Watch the recoded webinar!<br />