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An overview of the next generation qualitative tools available and how to choose one that meets your needs
Since the big explosion of next generation qualitative research methodologies and tools, a myriad of options have surfaced. But how do you choose one that meets your needs and enhances your value proposition? This session will show you the most popular next generation research tools out there – from text-based chat options to participant-driven video –, what each one brings to the table, and how to choose a tool based on the value of its offering.