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TalentWeek™ Presentation - Tesla - Louis Efron and Juliana Bednarski

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Check out the presentation on-demand at TalentWeek.com.
Louis Efron
Head of Global Employee Engagement
Tesla
Award winning HR executive, entrepreneur, writer, and coach. Founder of World Child Cancer USA.
Juliana Bednarski
Associate HR Business Partner
Tesla
Focuses on purpose-driven engagement, and compassionate talent management through recruiting, interviewing, and training.

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TalentWeek™ Presentation - Tesla - Louis Efron and Juliana Bednarski

  1. 1. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Juliana Bednarski HR Business Partner! Tesla! Employee Engagement to Accelerate Business Results Louis Efron Head of Global Employee Engagement! Tesla!
  2. 2. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. HOUSEKEEPING -  The  recording  and  slides  for  today’s  presenta?on  will  be  made   available  on  talentweek.com  along  with  other  content  and   webinars  from  throughout  the  week   -  Join  the  conversa?on  on  TwiHer  by  twee?ng  @Qualtrics  using   #talentweek
  3. 3. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Employee Engagement to Accelerate Business Results
  4. 4. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 4     1478
  5. 5. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 5     1884
  6. 6. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 1899
  7. 7. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 7     2008 – Roadster
  8. 8. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 8     2012 – Model S
  9. 9. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 9     2015 - Tesla Powerwall
  10. 10. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 10     2015 - Model X
  11. 11. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. War for Talent Starts with Engagement! The  compe))on  is  fierce!  
  12. 12. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla’s Battery
  13. 13. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. What? Where? Why? WHAT = MISSION Accelerate the World’s Transition to Electric Vehicles WHERE = VISION Pollution Free Planet & Economic Power Shift WHY = PURPOSESustainable Transportation the World Over
  14. 14. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Purpose + Talent + Hard Work = RESULTS! Tesla’s Road To Date Zero  to  60  in  2.8  Seconds!  Tesla’s  Purpose   Excep)onal  People   Remarkable     Innova)on   Hard  Work  
  15. 15. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla’s Results 400 to 11,000 employees 0 to 60 in 2.8 seconds Long range Zero emissions Safest car on the planet Tesla Energy
  16. 16. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla Today An inspired brand galvanized around a distinctive, inspirational, and authentic purpose. Tools and systems in place to build a sustainable, high performing Camelot. - BrightHouse
  17. 17. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Purpose + Talent + Engagement = ACCELERATED RESULTS! Tesla’s Road to the Future Zero  to  60  in  .  .  .  Tesla’s  Purpose   Excep)onal  People,     RIGHT  Role   EXCEPTIONAL  Leaders   MEASURED  Engagement   MODEL  X   Engaged   Customers   Sustainable   Growth   CHANGE  THE   WORLD!   MODEL  3  
  18. 18. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 18    
  19. 19. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Our Core Focus
  20. 20. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Why Engagement Matters §  Employee Engagement = Customer Engagement §  Engaged Teams à 15% more Profitable 30% more Productive 12% higher Customer Engagement 30% less Turnover 62% less Safety issues 37% less Absenteeism §  Attracts and keeps the best talent Morgan  Freeman  in  a  Tesla    
  21. 21. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 3 Operating Modes of Engagement DRIVE: Engaged – Tesla changing the world! –  Emotionally Committed, happy & fulfilled –  The extra mile! NEUTRAL: Not Engaged = A car –  9 to 5 mentality –  Nothing extra REVERSE: Actively Disengaged = Junker –  Destructive –  Works against mission and purpose
  22. 22. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
  23. 23. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. •  16 core conditions that drive employee engagement –  Scale: 1-5 –  Additional 2 Open-ended questions –  Global (multi-language) –  Completely ANONYMOUS •  Followed by Action Planning •  Business Dashboard •  High participation Tesla360 Summary 23    
  24. 24. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Maslow Hierarchy of Needs BELONGING GROWTH/ INNOVATION CARING INTEGRITY/TRUST COMPETENCE Tesla360 Themes  
  25. 25. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 91% participation 7,774 surveys 12,031 comments 400+ managers scorecards The Numbers! 25    
  26. 26. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “Ludicrous” Engagement via technology “What gets measured, gets done.” – Peter Drucker
  27. 27. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “Ludicrous” Engagement 27    
  28. 28. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Launch – Drive Participation Your first engagement data point 28     First  )me  in  Tesla’s  history  –  full-­‐scale  company-­‐wide   survey     •  Top-­‐down  communicaBon     •  Understated  internal  communicaBon   •  Customized  for  diverse  populaBon  &  job  types   •  Our  key:  low  barriers  to  par2cipa2on   •  Mobile-­‐enabled   •  Average  survey  compleBon  Bme    ~  3  minutes   •  Response  updates  and  “friendly  compeBBon”   •  Phased  global  launch  –  bandwidth  for  HR  team,   accuracy  in  launch  
  29. 29. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Our Action Planning Process
  30. 30. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 30     Tesla360 – After the Survey Immediate  transparency  –  engagement  scorecard  and  survey  results   release  within  2  weeks  of  survey  close       •  How  to  use  the  data   •  How  to  understand  and  read  your  scorecards     Ac)on  planning  prac)ce  –  HR  Business  Partner  team,  acBon   planning  mock  sessions       Ac)on  planning  training,  scale  -­‐   hWps://view.knowledgevision.com/presentaBon/ 3e01cee4a9284af7be83478df587fed6        
  31. 31. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Action Planning Session Focus •  Share results at a team level •  Facilitate discussion •  Create at least one specific action •  What does a “5” look like? •  Measure again!
  32. 32. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Data Driven Company = Data Driven Engagement 32     •  Scorecard – accessible, digestible •  Display mean, response rate, score distribution, and delta from company average –  Data can be sliced by all users by a variety of metadata filters: •  Tenure •  Job Level •  Location •  Country •  Cost Center, Business Unit
  33. 33. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Responsive & Custom for Tesla’s Needs 33     •  Breakouts     •  Comparison  across  categories     •  Custom  Breakouts  –  Company,  OrganizaBon,  Team   •  Nimble  dashboard   •  Easy  insight  into  sub-­‐populaBon  comparisons,  and   relaBve  group  or  team  strengths  and  weaknesses   •  Strength/Weakness  Analysis   •  Key  Driver  Analysis   •  OrganizaBon  Rank      
  34. 34. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Action Planning – Data, Tracking, Analysis 34     •  Ac)on  planning   •  Responsive  system   •  AcBon  tracking   •  Analysis  –     •  Where  are  our   acBons   concentrated?   •  What  is  the  focus   of  improvement?   •  Assess  progress  
  35. 35. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. •  Test, re-test •  Longitudinal engagement data –  Action planning impact, transition In the Future 35    
  36. 36. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
  37. 37. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “If you love what you do, you never work a day in your life.” Thank you for having us! 37    

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