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Survey Software--Increasing Survey Response Rates

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Having a hard time getting people to take your survey? Try these tips. A presentation from Qualtrics survey software to help researchers increase their response rates.

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Survey Software--Increasing Survey Response Rates

  1. 1. Survey University<br />Increasing Response Rates<br />
  2. 2. Today’s Outline:<br /><ul><li> Why do people take surveys?
  3. 3. The Initial Steps
  4. 4. Use of Incentives and Exchange
  5. 5. Other Considerations</li></li></ul><li>Initial Steps<br /><ul><li>Personalized invitations
  6. 6. Engaging Question or Intro
  7. 7. Avoid using all caps, exclamation points, or dollar signs.
  8. 8. Keep invite short
  9. 9. 35 words or less
  10. 10. Time requirement
  11. 11. Be honest
  12. 12. Be clear with privacy
  13. 13. Use Labels</li></ul>Helpful, kind, generous, etc.<br /><ul><li>Notify potential respondents of possible rewards</li></li></ul><li>Incentives and Exchange<br />Survey response is increased when these three conditions are met:<br />The costs for survey response must be minimized. <br />The rewards for survey response must be maximized. <br />There must be a belief by potential respondents that such rewards will, in fact, be provided. <br />
  14. 14. You need 500 responses<br />Do you:<br />A: Send a $5 gift card with the Survey<br />B: Send a Promised $10 with the Survey<br />What is most effective?<br />What is most cost efficient?<br />?<br />
  15. 15. The $5 Pre-Payment!<br />
  16. 16. Pre-Payment<br />Number of Surveys<br />Cost<br />$5,000<br />22%<br />2,273<br />$4,235<br />59%<br />847<br />You Save $765!<br />
  17. 17. Incentives and Exchange<br />Drawings & Raffles<br />Gift Cards<br />Coupons<br />Money<br />Publish Results<br />
  18. 18. Other Considerations<br />Keep in mind the following: <br />Pre-Testing a Survey<br />Identification of sponsor and source <br />Questionnaire (measurement instrument) design <br />When to contact respondents<br />Tuesday and Wednesday between 2-3 pm<br />Type of appeal to use <br />Reminder E-mails<br />Thank you E-mails<br />
  19. 19. Contact Info<br />Support<br />800 340 9194<br />support@qualtrics<br />Training<br />801 709 2163<br />training@qualtrics.com<br />

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