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Social media-monitoring

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Walter Schärer über Social Media Monitoring Tools: Worauf ist zu achten, welche Tools gibt es?

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Social media-monitoring

  1. 1. Social Media MonitoringWalter Schärer, Leiter Business Development
  2. 2. Weshalb sollte ich ein Monitoring einrichten? Was ist das Problem? 2
  3. 3. Weshalb sollte ich ein Monitoring einrichten? Was ist das Problem? http://youtu.be/wkU8YsMk3z4 3
  4. 4. Weshalb sollte ich ein Monitoring einrichten? Social Media Prisma Was wird wo über unseren Brand gesagt? Wie effektiv sind unsere Kampagnen? 4
  5. 5. Weshalb sollte ich ein Monitoring einrichten? Was wird über mich / unseren Brand gesagt? Beispiel HootSuite.com 5
  6. 6. Weshalb sollte ich ein Monitoring einrichten? Wie effektiv sind unsere Kampagnen? Facebook-Statistiken 6
  7. 7. Weshalb sollte ich ein Monitoring einrichten? Jörg Buckmann findet unser Lob für die VBZ und bedankt sich über Twitter 7
  8. 8. Weshalb sollte ich ein Monitoring einrichten? Engagor ist ein mächtiges Tool Die Betreiber haben sofort per Kommentar auf meinem Blog reagiert, als ich über sie geschrieben habe 8
  9. 9. Weshalb sollte ich ein Monitoring einrichten? Und sie haben sich grad nochmal bedankt, als ich sie in einem Kommentar bei SEOmoz.com erwähnt habe… 9
  10. 10. Weshalb sollte ich ein Monitoring einrichten? Wenn die Statistik abstürzt, wollt Ihr wissen was los ist… Beispiel Klout.com 10
  11. 11. Was sollte man sich fragen? 11
  12. 12. Was sollte ein SM Monitoring Tool abdecken? Kann das Tool meine ganze Leserschaft erreichen? Kann ich aus den Auswertungen auf umsetzbare Massnahmen schliessen? Wie relevant sind die Kennzahlen für meine Ziele? 12
  13. 13. Was kann man überhaupt messen? Facebook Twitter YouTube Foursquare Flickr Slideshare Blog … 13
  14. 14. Es gibt TAUSENDE von SM Monitoring Tools 14
  15. 15. No Cost Tools http://wiki.kenburbary.com/ TwitterWatch Seesmic Metricly.com HootSuite Google Analytics (PostRank) Social Mention Bit.ly 15
  16. 16. No Cost Tools TwitterWatch Als Plugin im Chrome Browser Ständig zugänglich Retweets möglich 16
  17. 17. No Cost Tools Google Analytics (PostRank) 17
  18. 18. No Cost Tools Google Analytics (PostRank) 18
  19. 19. Low Cost Tools Raven BrandWatch Beevolve UberVu ViralHeat 19
  20. 20. High End Tools Radian6 (SalesForce) Alterian’s SM2 Meltwater Buzz … 20
  21. 21. Raven ist bereits Teil unserer « Mannschaft » 21
  22. 22. Raven – Account-Auswahl Twitter Facebook Saved Searches 22
  23. 23. Raven – Facebook Kennzahlen Wer spricht über uns? Woher stammen die Leser? 23
  24. 24. Raven – Nutzer identifizieren (CRM) Wer ist wichtig in einer bestimmten Nische? 24
  25. 25. Was auch noch bequem wäre… 25
  26. 26. Engagor Komplexe Suchen absetzen 26
  27. 27. Wie macht Ihr das für Eure eigene Story? 27
  28. 28. Viel Spass im Datendschungel ;-)Danke für Eure Unterstützung! @Walter_HR

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