1Qualcomm Technologies, Inc. All Rights Reserved.
and you’ll find
a Snapdragon processor
at the heart of devices you love
...
Qualcomm Technologies, Inc. All Rights Reserved.
Welcome
Richard Tinkler
Senior Director, Marketing
3Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon 800 Workshop
WiFi Log-In for London: ??Password: ??
...
Qualcomm Technologies, Incorporated. All Rights Reserved.
The Snapdragon
800 Platform
Michelle Leyden Li
Senior Director, ...
5Qualcomm Technologies, Inc. All Rights Reserved.
6Qualcomm Technologies, Inc. All Rights Reserved.
Look inside: Snapdragon™ Processors
are at the heart of devices you love...
7Qualcomm Technologies, Inc. All Rights Reserved.
Consumers expect their smartphone to do everything
VoiceText
Email/Calen...
8Qualcomm Technologies, Inc. All Rights Reserved.
Question: What % of a mobile
SoC is CPU?
9Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon is a comprehensive system
KRAIT CPU
ADRENO GPU
HEXAGON DSP
IS...
10Qualcomm Technologies, Inc. All Rights Reserved.
Designing for the new mobile era requires different approach
PC Era
CPU...
11Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon™ P...
12Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Rich
entertai...
13Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
DISCUSSDISTRI...
14Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Trepn™Adreno ...
15Qualcomm Technologies, Incorporated. All Rights Reserved.
Next Generation Multimedia
16Qualcomm Technologies, Incorporated. All Rights Reserved.
VIDEO: “IT’S LIKE THIS”
17Qualcomm Technologies, Incorporated. All Rights Reserved.
Consumers want a great entertainment experience
18Qualcomm Technologies, Incorporated. All Rights Reserved.
58%
*Source: Percentage of Total Internet Traffic, Cisco Visua...
19Qualcomm Technologies, Incorporated. All Rights Reserved.
Data growth driven by video resolution
Growing at a rapid pace...
20Qualcomm Technologies, Incorporated. All Rights Reserved.
1080p 30fps
1980x1020
160x ↑
Data growth driven by video resol...
21Qualcomm Technologies, Incorporated. All Rights Reserved.
Data growth driven by video resolution
Growing at a rapid pace...
22Qualcomm Technologies, Incorporated. All Rights Reserved.
Data growth driven by video resolution
Growing at a rapid pace...
23Qualcomm Technologies, Incorporated. All Rights Reserved.
Drivers of high resolution video
Driving beyond “Retina” displ...
24Qualcomm Technologies, Incorporated. All Rights Reserved.
Drivers of high resolution video
Miracast™ Wi-Fi Display
• Vid...
25Qualcomm Technologies, Incorporated. All Rights Reserved.
HD content, including streaming, is common place
− 5.1 multich...
26Qualcomm Technologies, Incorporated. All Rights Reserved.
High Definition Sound with DTS
− DTS Digital Surround (Core Au...
27Qualcomm Technologies, Incorporated. All Rights Reserved.
Working with the leaders in HD sound
Dolby
• Sound that puts t...
28Qualcomm Technologies, Incorporated. All Rights Reserved.
Replaces stock Android Audio FX and extends functionality
API ...
29Qualcomm Technologies, Incorporated. All Rights Reserved.
5.1 audio record, to capture sound moving around the phone
− N...
30Qualcomm Technologies, Incorporated. All Rights Reserved.
Adreno: immersive visual experiences
Redefining mobile graphic...
31Qualcomm Technologies, Incorporated. All Rights Reserved.
First Dual ISP
• ISP#1 = 21Mpixel + ISP#2 = 13Mpixel
• Indepen...
32Qualcomm Technologies, Inc. All Rights Reserved.
Look inside and you’ll find a
Snapdragon processor at the heart
of the ...
33Qualcomm Technologies, Inc. All Rights Reserved.
and you’ll find
a Snapdragon processor
at the heart of devices you love...
34Qualcomm Technologies, Inc. All Rights Reserved.
For more information, visit us at:
www.qualcomm.com & www.qualcomm.com/...
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London snapdragon 800 blogger event mll

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London snapdragon 800 blogger event mll

  1. 1. 1Qualcomm Technologies, Inc. All Rights Reserved. and you’ll find a Snapdragon processor at the heart of devices you love LOOK INSIDE
  2. 2. Qualcomm Technologies, Inc. All Rights Reserved. Welcome Richard Tinkler Senior Director, Marketing
  3. 3. 3Qualcomm Technologies, Incorporated. All Rights Reserved. Snapdragon 800 Workshop WiFi Log-In for London: ??Password: ?? Agenda: 9:00 – 9:10 am Welcome and Overview of the Day: Richard Tinkler, Senior Director, Marketing 9:10 – 9:30 am Overview of Snapdragon 800 Platform: Michelle Leyden Li, Senior Director, Marketing 9:30 – 9:45 am How to Make a Better Smartphone: Jeff Bier, BDTI (video) 9:45 – 11:00 am Hands on User Experience Demos 11:00 – 12:00 pm Benchmarking 12:00 – 1:00 pm Lunch
  4. 4. Qualcomm Technologies, Incorporated. All Rights Reserved. The Snapdragon 800 Platform Michelle Leyden Li Senior Director, Marketing
  5. 5. 5Qualcomm Technologies, Inc. All Rights Reserved.
  6. 6. 6Qualcomm Technologies, Inc. All Rights Reserved. Look inside: Snapdragon™ Processors are at the heart of devices you love… Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey; TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12
  7. 7. 7Qualcomm Technologies, Inc. All Rights Reserved. Consumers expect their smartphone to do everything VoiceText Email/Calendar Shopping News/ Entertainment Apps Video Movies Photography Internet access Social networking Maps
  8. 8. 8Qualcomm Technologies, Inc. All Rights Reserved. Question: What % of a mobile SoC is CPU?
  9. 9. 9Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon is a comprehensive system KRAIT CPU ADRENO GPU HEXAGON DSP ISP (Camera) DISPLAY/LCD NAVIGATION CONNECTIVITY 4G LTE, WiFi, USB, BT and FM NAVIGATION DISPLAY/LCD ISP (Camera) CONNECTIVITY 4G LTE, WiFi, USB, BT and FM HEXAGON DSP ADRENO GPU KRAIT CPUKRAIT CPU ADRENO GPU HEXAGON DSP MULTIMEDIA Audio, video, and gestures Comprehensive mobile platform Innovative user experiences SENSORS ISPs DISPLAY/LCD IZat NAVIGATION SENSORS MULTIMEDIA Audio, video, and gestures CONNECTIVITY 4G LTE, WiFi, USB, BT and FM Always on Required for mobile KRAIT CPUs ADRENO GPU HEXAGON DSP Basic computing The CPU is only ~15% of a modern SoC
  10. 10. 10Qualcomm Technologies, Inc. All Rights Reserved. Designing for the new mobile era requires different approach PC Era CPU-Centric (Gigahertz race) Mobile Era User Experience Oriented (System level innovation) Always on Always connected Always with you
  11. 11. 11Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon™ Processor system spans hardware, software, services, and ecosystem tools Drivers & Optional Advanced Features Software High Level Operating System Qualcomm Reference Designs HW & SW Development Tools & Customer Support Enabling Technologies Leading Hardware
  12. 12. 12Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Rich entertainment experiences Seamlessly always on, always connected Snapdragon 800 The heart of the latest mobile experiences Raising the bar on performance Increased battery life Faster web browsing Stunning graphics & gaming experiences Exceptional real time navigation
  13. 13. 13Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. DISCUSSDISTRIBUTEDEVELOP DOWNLOAD Snapdragon MDPs and DragonBoard™ • Early access to leading edge APIs and next generation features • Accelerate development time for next-gen content • Create and optimize applications http://developer.qualcomm.com Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery MDPs and Dragonboard available for purchase at BSquare.com Tools and resources for developers
  14. 14. 14Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Trepn™Adreno SDK and Adreno Profiler FastCV™ SDK Snapdragon SDK for Android Snapdragon software developer tools Excellent control and visibility into the hardware for application development and optimization Graphics & gaming Context awareness Image stabilization Augmented reality Peer To peer Power Profiling Android applications
  15. 15. 15Qualcomm Technologies, Incorporated. All Rights Reserved. Next Generation Multimedia
  16. 16. 16Qualcomm Technologies, Incorporated. All Rights Reserved. VIDEO: “IT’S LIKE THIS”
  17. 17. 17Qualcomm Technologies, Incorporated. All Rights Reserved. Consumers want a great entertainment experience
  18. 18. 18Qualcomm Technologies, Incorporated. All Rights Reserved. 58% *Source: Percentage of Total Internet Traffic, Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015 Percentage of Total Internet Traffic by 2015 Video Streaming Movies and videos drive internet data traffic Qualcomm Technologies, Inc. All Rights Reserved.
  19. 19. 19Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace QCIF 15fps 176x144 1990 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  20. 20. 20Qualcomm Technologies, Incorporated. All Rights Reserved. 1080p 30fps 1980x1020 160x ↑ Data growth driven by video resolution Growing at a rapid pace 1990 2000 2000 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  21. 21. 21Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 4K 60fps 3840x2160 8x ↑ *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  22. 22. 22Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 2015 8K 120fps 7680x4320 With 4K and 8K video, data will increase by 64x in next 10 years *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  23. 23. 23Qualcomm Technologies, Incorporated. All Rights Reserved. Drivers of high resolution video Driving beyond “Retina” displays qVGA hVGA WVGA DVGA HD FHD ‘05 ‘07 ’08-’09 ’10 ‘11 ’12-’13 ‘14 130~180 ppi 180~310 ppi 326 ppi 329 ppi 132ppi 498ppi 244ppi 450~520 ppi
  24. 24. 24Qualcomm Technologies, Incorporated. All Rights Reserved. Drivers of high resolution video Miracast™ Wi-Fi Display • Video • Gaming • Browsing • Photos • Social Networking Consumers want to display content from smaller devices to larger devices Video projected via MiracastTM Wi-Fi display requires the video stream to be simultaneously decoded on the smartphone/tablet and re-encoded and streamed to the larger display Video compression is key to lower overall network bandwidth traffic
  25. 25. 25Qualcomm Technologies, Incorporated. All Rights Reserved. HD content, including streaming, is common place − 5.1 multichannel is typical for HD content from digital stores and streaming sites − Streaming: Netlix, HBO Go, Amazon Instant Video, Ultraviolet − Digital downloads: iTunes, Xbox TV & Movies Surround sound experience on mobile devices is essential for HD video − Virtual surround sound over headphones for a home theatre on-the-go experience Capture 5.1 Audio for the full HD camcorder experience − Not just left-to-right, but also front-to-back and around the camera The high-definition experience HD sound is critical to delivering a complete HD experience
  26. 26. 26Qualcomm Technologies, Incorporated. All Rights Reserved. High Definition Sound with DTS − DTS Digital Surround (Core Audio) − DTS Express − DTS-HD Master Audio Working with the leaders in HD sound • Immersive Music with DTS Studio SoundDTS Digital Surround (Core Audio) − Experience deeper bass, clearer vocals and a widening sound field • On the Go Theater Experience with DTS Headphone: X − 7.1 virtual surround sound DTS
  27. 27. 27Qualcomm Technologies, Incorporated. All Rights Reserved. Working with the leaders in HD sound Dolby • Sound that puts the story first with Dolby Digital Plus (DS1) − Dolby Digital 5.1 − Dolby Digital Plus 7.1 • Enhanced mobile audio post-processing − Maximizing audio volume without distortion − Making dialogue clear and intelligible − Leveling volume differences − Virtual surround effect over headphones and internal speakers
  28. 28. 28Qualcomm Technologies, Incorporated. All Rights Reserved. Replaces stock Android Audio FX and extends functionality API compatible and transparent to all applications Virtualizer expands the sound, so that it sounds like it’s coming from outside your head, rather than inside. Bass Boost extends functionality with support for handset speaker DSP-offload for improved low power Snapdragon Audio FX Improving the HD Sound Experience for Consumers
  29. 29. 29Qualcomm Technologies, Incorporated. All Rights Reserved. 5.1 audio record, to capture sound moving around the phone − Not just left-to-right, but also front-to-back and around the camera Use advanced array processing algorithm to produce surround effect − Takes 4 channel inputs to acquire directional channels for 5.1 surround sound FluencePRO Surround sound recording Full HD camcorder experience with 5.1 audio
  30. 30. 30Qualcomm Technologies, Incorporated. All Rights Reserved. Adreno: immersive visual experiences Redefining mobile graphics More advanced lighting effects More detailed textures for improved visual realism Adreno 3xx Adreno 2xx Support for larger displays and higher resolutions More complex scenes at high frame rate
  31. 31. 31Qualcomm Technologies, Incorporated. All Rights Reserved. First Dual ISP • ISP#1 = 21Mpixel + ISP#2 = 13Mpixel • Independent ISP for video + camera • Simultaneous 16:9 video + 4:3 snap • Picture in Picture • Multi/Stereo/Depth Camera Supported Highest Res/FPS Using Both ISP, 640MPixel/S • 20MP/30 raw dump capture • 8FPS fully processed at 13MP/30 rate Computational Camera • Computer Vision (Fast CV) + OpenCL • Array & Plenoptic Camera • Camera 2.0 Google Compliance Snapdragon 800 / MSM 8x74 ISP feature and performance leadership
  32. 32. 32Qualcomm Technologies, Inc. All Rights Reserved. Look inside and you’ll find a Snapdragon processor at the heart of the devices you love
  33. 33. 33Qualcomm Technologies, Inc. All Rights Reserved. and you’ll find a Snapdragon processor at the heart of devices you love LOOK INSIDE
  34. 34. 34Qualcomm Technologies, Inc. All Rights Reserved. For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog © 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. QUALCOMM Technologies, Inc., 5775 Morehouse Drive, San Diego, CA 92121-1714 Thank you Follow us on:

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