Deja vu 310111

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Deja vu 310111

  1. 1. Déjà vu #2 Week 31/01/2011NEWS  MUSTAGENCYFIGURES S E E OF THE WEEK OPERATIONSPICTURES OF THE WEEKOF THE WEEK FAILS OF THE WEEK
  2. 2. Déjà vu #2 Week 31/01/2011NEWS  MUSTAGENCYFIGURES S E E OF THE WEEK OPERATIONSPICTURES OF THE WEEKOF THE WEEK FAILS OF THE WEEK
  3. 3. QobliQ France sent Ladurée macaroonsNEWS  to its clients to celebrate the new year.AGENCY
  4. 4. NEWS AGENCYFIGURESOF THE WEEK 49% of internet users confess doing illegal downloading in France …
  5. 5. … but 206,5 millionNEWS  tickets were sold in french cinemas in 2010AGENCY (+2.7% vs 2009)FIGURESOF THE WEEK
  6. 6. NEWS  Doing Nothing A really difficult challenge (click here)AGENCYFIGURESOF THE WEEKPICTURESOF THE WEEK
  7. 7. Déjà vu #2 Week 31/01/2011NEWS  MUSTAGENCYFIGURES S E E OF THE WEEK OPERATIONSPICTURES OF THE WEEKOF THE WEEK FAILS OF THE WEEK
  8. 8. MUST Skol (click here) The brasilian beer Skol made a great adaptationS E E  of its TV ad (here) on beach ! A hole in the sand could be full of surprises…OPERATIONSOF THE WEEK
  9. 9. MUSTS E E OPERATIONSOF THE WEEK WeSc (click here) The brand put RFID in its products to create the first social connected shoe. Don’t worry, it still a project !
  10. 10. MUST Diesel Island (click here) A whole land for the stupidity …S E E OPERATIONSOF THE WEEK
  11. 11. MUST T-Mobile (click here) T-Mobile is the shirt sponsor of Bayern Munich FC.S E E  To enhance its visibility in the stadium, spectators are wearing white covers, forming the T-mobileOPERATIONS logoOF THE WEEK
  12. 12. MUST Remy Gaillard vs Ronaldo (click here) After a video posted by Ronaldo, the French humoristS E E  challenged the football player … who replied ! End of the story ?OPERATIONSOF THE WEEK
  13. 13. MUST McDonald’s France (click here) McDo is the first brand in France to useS E E  Facebook Places to promote deals: check 3 times in the same restaurant and get 1 free DoubleOPERATIONS Cheese or McFlurry.OF THE WEEK
  14. 14. MUST Honda (click here) : Not really eco-friendly ! To generate buzz around theS E E  launch of the new Civic in Ireland, Honda displayed an interactive billboard in Dublin allowing consumers toOPERATIONS actually start the car engine by texting « START ».OF THE WEEKFAILSOF THE WEEK
  15. 15. Déjà vu #2 Week 31/01/2011 The creative team SEE YOU !

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