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QlikView in Media with Meta and Kinetic

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Slides from the QlikView in Media with Mike Foster, Director Global Market Development, Infrastructure Services, Mick Ridley, Managing Director, META and Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide, which were presented in Customer QlikTalk track II at the Business Discovery London event on November 22nd 2011

Published in: Technology, News & Politics
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QlikView in Media with Meta and Kinetic

  1. 1. QlikTalk:QlikView in MediaMike Foster
  2. 2. QlikView in MediaMick Ridley, Managing Director, METAGareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide
  3. 3. Kinetic is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with
  4. 4. Meta is a data consultancy specializing in enablingcompanies to better utilise the data they produce on a daily basis.
  5. 5. 15 ways QlikView makes a difference2 Surfacing insights 3 Simplifying data 4 Achieving clarity 5 Realising value Monetising experience
  6. 6. Simplifying multiple data sets
  7. 7. Achieving clarity in complex data
  8. 8. Achieving clarity in complex data
  9. 9. Achieving clarity in complex data
  10. 10. Achieving clarity in complex data
  11. 11. Achieving clarity in complex data
  12. 12. Achieving clarity in complex data
  13. 13. Achieving clarity in complex data
  14. 14. Achieving clarity in complex data
  15. 15. Achieving clarity in complex data
  16. 16. Realising value
  17. 17. Realising value
  18. 18. Realising value
  19. 19. Realising value
  20. 20. Realising value
  21. 21. Realising value
  22. 22. Realising value
  23. 23. Monetising experience• Extending our offering to clients• Helping clients understand the data they generate• Often tying back to marketing and media activity
  24. 24. 15 ways QlikView makes a difference ...2 Surfacing insights 3 Simplifying data 4 Achieving clarity 5 Realising value Monetising experience
  25. 25. 1... and how is this specific to Media2 Operational data and day-to-day planning and buying 3 Regional and global media spends, 4 monitoring traded revenues Proprietary research data used in media planning 5 Exploiting syndicated data to gain a planning advantage Extending our offering beyond core media to our clients
  26. 26. “QlikView enables Kinetic and META to deliver insight and reporting across the full spectrum of our offering, ensuring our businesses achieve maximum value from the information we have access to.”
  27. 27. Kinetic Worldwide – www.kineticww.comMETA – www.metaww.com

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