Contact InformationCasey McConnell casey@Qittle.com Facebook.com/Qittle @Qittle http://www.linkedin.com/caseymcconnell Text CASEY to 37404
What is Mobile Marketing? Marketing on or with a mobile device, such as a mobile phone. “Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Andreas Kaplan, marketing professor
Examples of Mobile Marketing Shopping Social Apps Payments Email Web Voice SMS
Who is Mobile? Everyone!!!90% of Americansown a Mobile Phone 45% of Americans own a Smartphone (Pew Research Center for Internet & American Life)
Facebook VP:Facebook VP:“We Pivoted To Create The Right Mobile Experience First,“We Pivoted To Create The Right Mobile Experience First,The Desktop Can Catch Up Later”The Desktop Can Catch Up Later”
Mobile Website/AppBy 2014 mobile will take over desktop internet usage.
Qittle Mobile Website Experience Before Before After After
SMS - #1 use on a Mobile Phone75% of all AmericanMobile Phone usersSMS Message(The Pew Research Center)
Definition of Terms 1. SMS – Short Message Service (160 Characters) 2. Text Message – is a SMS message 3. Shortcode – 5 to 6 digit phone number used for commercial text messaging Short Code Reply Keyword
Cost Cutters is seeing a 30% – 40% Redemption of their mobile offers to customers who have Opt into their mobile campaignHow it works?1. Customer Opts into Cost Cutters Campaign when they see ads.2. Text CostCutters to 37404 to receive $2 off your haircut today.3. Cost Cutters follows up in 4 weeks with another text coupon.4. Customer walks in and redeems coupon.