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Using Social Media to Promote Devon Business Expo 2014

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How we promoted the Devon Business Expo event online within 2 months starting from scratch using social media and Google Ad campaign. By Q Social Media - digital marketing and social media specialists.

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Using Social Media to Promote Devon Business Expo 2014

  1. 1. Using Social Media To Promote By Chris Wood
  2. 2. • Digital Marketing & Social Media Specialists • Provides training to businesses on how to use social media & other digital marketing activities • Showing how to engage & promote online to customer base Intro to Chris Wood @qChrisWood @robjglover
  3. 3. Intro – Seminar Goals To show how Social Media can be used as an effective Marketing & Engagement tool for business To Answer Your Queries Current use? Tw / FB / Ld – Experiences – Been engaging #dbexpo?
  4. 4. 1. Raise Awareness of The Show 2. Complement Offline Marketing & PR Campaign 3. Create Online Buzz – Attract Visitors (/ Exhibitors) To The Show 4. Create Online Community for recurring expos and other events Objectives With just 2 months to go – starting from scratch!!
  5. 5.  Twitter - @devonbizexpo (early Apr)  Facebo – www.facebook.com/devonbizexpo (early Apr)  LinkedI Group – introduced end of April  Google Ad Campaign to networking and expo related keywords within Devon Kicking Off The Campaign
  6. 6.  Scheduled series of Tweets around why exhibit and weekly PR  Over time built on this as more info became available  Mid-late May started engaging more with sponsors, partners, exhibitors, speakers, attendees etc  Twitter Advertising Campaign  Build followers – promoting @devonbizexpo profile to local business related profiles  Promoting Tweets – promoting @devonbizexpo tweets to local business related profiles  Views from 300 to 2,000  Cost incurred when a link clicked on - costing from 25 to 50p per click  Use of #tags - #dbexpo (re-usable for future events)  Twitter lists – exhibitors list & plans to create attendee list for future promotion of events Twitter
  7. 7.  Scheduled series of Posts around why exhibit and weekly PR  Over time built on this as more info became available  Mid-late May started engaging more with sponsors, partners, exhibitors, speakers, attendees etc for content  Facebook Advertising Campaign  Gain Likes - promoting the page to local Facebook members with business related interests  Promoting Posts – promoting Page posts to local Facebook members with business related interests  Views from 400 to 1,500  Cost incurred when a link clicked on - costing from 10p to 25p per click Facebook
  8. 8. • Created to reach out to LinkedIn connections • A chance for those involved to start promoting themselves via this group • Announcements to Group Members (like emails) • Messages (like emails) regularly sent via Dave Barr’s profile • Approx. 1,000 connections LinkedIn Group
  9. 9. Use of Hootsuite  Social media dashboard application  Allows posting of updates to more than one platform  Plus Scheduling Team Member Setup (paid version)
  10. 10. • Page One Presence for networking, expo and business show related keywords • Optimised to maximise daily budget • Search Only Network, Devon Location, Phrase & Exact Keyword Matching & Negative Keywords Google Ad Campaign
  11. 11. • Weekly PR in Express & Echo – added as blogs to the site and posted to social media profiles • Email Marketing – eshots sent on a weekly basis (from May) by The Best of Exeter team mentioning social media profiles • Networking – those involved could encourage people met offline to follow online Complementing Other Marketing & PR Activities
  12. 12. • Time – always playing catch up • Website was still being fully developed over April • More time needed to build following to accounts – although advertising helped quite a bit here • Not all info was in place until mid-late May • Encouraging engagement with those involved Difficulties
  13. 13. Tracking Impact
  14. 14. Good correlation between social media and overall traffic - Indirect impact on Google and Direct Traffic Social Media Impact
  15. 15. • Still required Sales Team to be pro-active in selling majority of the stands • Majority of people they spoke to were aware of the show due to offline & online activities Stand Sales
  16. 16. • Awareness was raised with social media & Google Ad campaign driving just over 50% of traffic • Over 2,500 website hits • Over 800 Twitter followers • Almost 1,500 mentions of @devobizexpo • Over 1,000 mentions of #dbexpo • Klout score 52 • Twitter Promote Post Reach 300 to 2,000 views • Almost 300 Facebook Likes • Facebook Promote Post Reach 400 to 1500 views • 155 LinkedIn Group Members • Approx. 1,000 LinkedIn connections messaged weekly basis over May Met Objectives?
  17. 17. • Complemented offline activities e.g. by turning PR in to blogs and driving people to them online • Created Online Buzz – over 600 visitors booked in • For Stand Sales - helped raise awareness but still required sales team to go out and sell them (this was to be expected) • Started Creating Online Community – work in progress – building basis for future events making it easier next time around to promote it! Met Objectives? (cont.)
  18. 18. Q&A Q&A
  19. 19. We Can Help with Implementation • Onsite Social Media Training – How to Make Twitter, Facebook & or LinkedIn Work For Your Business & Industry – Options to upgrade to Strategy Package – we write your strategy and action plan to implement social media • Outsource Activities – We Manage Twitter, Facebook, LinkedIn & Google Ad Activities on your behalf
  20. 20. Follow Us On: @qChrisWood @robjglover www.facebook.com/qsocialmedia www.linkedin.com/company/q-social- media www.youtube.com/user/qsocialmedia

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