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Using Social Media for Business Presentation to RICS Exeter Group

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An intro to social media for business to the RICS Exeter Local Association

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Using Social Media for Business Presentation to RICS Exeter Group

  1. 1. Using Social Media for Business RICS Exeter By Chris Wood
  2. 2. • Digital Marketing & Social Media Specialist • Provides training to businesses on how to use social media & other online marketing activities • Showing how to engage & promote online to customer base Intro to Chris Wood @qChrisWood
  3. 3. Intro – Seminar Goals To show how Social Media can be used as an effective Marketing & Engagement tool for business To Answer Your Queries Current use? Tw / FB / Ld
  4. 4. What is Social Media for Business? Engaging with other businesses & individuals online + Effective Communication + Real-time Customer Support + Powerful Effect On Brand
  5. 5. • Facebook – 36m UK members – 50% of population • Twitter – approx. 10m UK members • LinkedIn – approx. 10m UK members • Blogging – a great way to build trust & draw in customer base (Content Marketing) Intro to Social Media Platforms
  6. 6. Twitter Follow & Be Followed By Other Twitter Profiles Social Messaging Network – Engage & Promote
  7. 7. What to Say? Be informative (& interesting) rather than trying to hard sell: – The products or services you offer (Special Promotions) – The sort of tasks you are working on – Latest news / Articles of Interest / Top Tips / Key Features – Bookings, availability, i.e. info useful to customer base – Types of events hosting or attending – Training received / Accreditations & Associations Promote Others
  8. 8. #Tags Reach Out To Wider Audience Online Now work on Facebook
  9. 9. • Identify clients, business partners, suppliers etc to follow • Identify key industry/local profiles to follow • Follow who is following them and or who they’re following • Twellow – find profiles by location • Use of #tags will help naturally pick up new followers • Use of informative messages, blogs, articles, photos, videos – will lead to retweets and new followers Gaining Followers
  10. 10. Use Hootsuite To Tweet Post Message to One, Two or Three Platforms Twitter Facebook Page LinkedIn Saves Time! + Schedule Messages
  11. 11. LinkedIn Build Network Connections Keep In Touch With Industry Business Social Networking Site
  12. 12. RICS on LinkedIn
  13. 13. How LinkedIn Promotes You Home Page Of Your Network Connections
  14. 14. How LinkedIn Promotes You (cont.) Weekly Email Updates
  15. 15. Promoting Yourself – Online CV Update Personal Profile: • Photo • Career • Education • Summary • Mention Keywords • Skills • Websites • Twitter Profile
  16. 16. Personal Profile Status Updates
  17. 17. • Company Profile – Products/Services • Message Connections (like emails) • Gain Recommendations (testimonials) • Participate in Groups – reaching out to wider targeted audiences (see RICS groups) • Advanced Keyword Searches – new introductions/opportunities LinkedIn Features
  18. 18. Facebook Page Gain Fans (Likes) Post Message to Fans
  19. 19. Personal Profile Fans receive your messages in their personal profile feed
  20. 20. Run Targeted Facebook Ad Campaigns Plus Boost Posts – once or twice a month - Requires 50 likes - Initially to Gain Likes
  21. 21. • Time & Effort – at least 1 to 2hrs a week • Not likely to be a quick win – need to go for mid-long term benefit • Lack of how to knowledge in using social media (takes time to learn) • Lack of purpose or direction as why using it All Sounds Great – What Are the Drawbacks?
  22. 22. Time Issue • Hootsuite – saves times – Post to many platforms – Schedule Messages – Keyword Searches • Smartphones / Tablet Devices – Use Social Media on the go – particularly for Tweeting
  23. 23. ROI • New Opportunities • Opens Doors • Collaborations • Research / Keeping Up To Date • Building Brand  Promote As Expert – Builds Trust • Cost Savings  Recruitment  Traditional Marketing reduction spend • New Leads / Sales • Upsell / Cross Sell
  24. 24. Tracking Impact – Google Analytics • Social Referral visits often correlate to Overall Visits – triggers impact on Google & Direct visits
  25. 25. 1. Onsite Training (plus Strategy / Audit options) 2. Training Courses 3. Outsource – Have It Managed Contact Details: • Chris@qsocialmedia.co.uk • @qchriswood • www.linkedin/in/qchriswood Website: www.qsocialmedia.co.uk Here’s Where We Come In Q & A

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