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Online Marketing    Considerations          for        2013By Chris Wood
3 Key Considerations   1. Why Market Online   2. How Market Online3. How To Track Performance
Why Market OnlineMany of you planning marketing strategy for                  2013Objectives:• Raising Awareness – Brand /...
UK Internet Usage Stats•     52 million people online•     74% go online monthly•     The majority of UK adults in all age...
How Market Online2 Key Approaches:1. Google2. Connecting with Customer Base Online
Why Google?No. 1 Search Engine - Owns 91% of UK Search               Engine Market                             StatCounter...
Google Page One Presence• Google Ads – Pay Per Click Advertising• Google Maps –            - Location Map Listings• Google...
Connecting with Customer Base        Get More Out of Social Media• Facebook – 33m UK members – 50% of population• Twitter ...
Digital Marketing Costs LessInfographics by Votier Digital
Tracking PerformanceTracks:• Website Visitor Stats•   Online Marketing Activities•   Google Advertising Campaigns – know t...
Understanding Google Analytics is Key                  Gain Competitive Advantage•    80% using Google Analytics incorrect...
Summary1. Define Why Marketing Online2. Define How Marketing Online    –   Where it can complement offline marketing too3....
We Can Help    Setup / Training / Strategy /             OutsourceContact Details:    • Chris@qsocialmedia.co.uk    • @qch...
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Online Marketing Considerations for 2013

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Online Marketing Considerations for 2013 - Google Presence & Social Media, as well as tracking online marketing activities

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Online Marketing Considerations for 2013

  1. 1. Online Marketing Considerations for 2013By Chris Wood
  2. 2. 3 Key Considerations 1. Why Market Online 2. How Market Online3. How To Track Performance
  3. 3. Why Market OnlineMany of you planning marketing strategy for 2013Objectives:• Raising Awareness – Brand / Products / Services / Events / Good Cause• More Website Visitors• Improving Leads to Sales Conversions
  4. 4. UK Internet Usage Stats• 52 million people online• 74% go online monthly• The majority of UK adults in all age groups use internet, less so over 75 or more• 2.3 billion visits to search engines in Jan 2012• Searching now accounts for 12% of all UK internet visits• Search Engines 3rd biggest category after Entertainment & Social Media websitesStats via Internet World Stats, eMarketer, Hitwise,
  5. 5. How Market Online2 Key Approaches:1. Google2. Connecting with Customer Base Online
  6. 6. Why Google?No. 1 Search Engine - Owns 91% of UK Search Engine Market StatCounter Global Stats
  7. 7. Google Page One Presence• Google Ads – Pay Per Click Advertising• Google Maps – - Location Map Listings• Google Shopping – Product Shopping Listings• Search Engine Optimisation (SEO) - Making Website More Visible to Google
  8. 8. Connecting with Customer Base Get More Out of Social Media• Facebook – 33m UK members – 50% of population• Twitter – approx. 10m UK members• LinkedIn – over 5m UK members• Blogging – a great way to build trust & draw in customer base (Content Marketing)
  9. 9. Digital Marketing Costs LessInfographics by Votier Digital
  10. 10. Tracking PerformanceTracks:• Website Visitor Stats• Online Marketing Activities• Google Advertising Campaigns – know the exact keywords people are using in search engines• Website Presence in Google search engine to keywords
  11. 11. Understanding Google Analytics is Key Gain Competitive Advantage• 80% using Google Analytics incorrectly• Only 50% track main conversion points i.e. to enquiries / sales page• 60% of Google Analytics accounts were not correctly synced with Google AdWords These stats are based on e-commerce sites - likely to be similar for non e-commerce sites as well
  12. 12. Summary1. Define Why Marketing Online2. Define How Marketing Online – Where it can complement offline marketing too3. Track & Understand How It’s Working
  13. 13. We Can Help Setup / Training / Strategy / OutsourceContact Details: • Chris@qsocialmedia.co.uk • @qchriswood • www.linkedin/in/qchriswood

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