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Intro To Twitter Advertising


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Intro To Twitter Advertising - Gain Followers and Promoted Tweets

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Intro To Twitter Advertising

  1. 1. Intro To Twitter Advertising BNSW – Exeter By Chris Wood
  2. 2. •Online Marketing & Social Media Specialist •Provides training to businesses on how to use social media & other online marketing activities •Showing how to engage & promote online to customer base Intro to Chris Wood @qChrisWood
  3. 3. Twitter Advertising  Available in UK since Apr 2014  Pay Per Click Advertising – only pay when someone clicks on your Ad  Various campaign options and ways to target your audience 2 of them – Grow Followers & Promote Tweets
  4. 4. Ideal if just starting Twitter and/or need to quickly building following One of the tactics we used to grow following of @devonbizexpo to over 800 followers within 2 months (from scratch) Grow Followers
  5. 5. Ideal to increase online reach of key messages to targeted audiences One of the tactics we used to drive traffic to Devon Business Expo – where almost 50% came from social media Promote Tweets
  6. 6. Targeting Audiences Note – limited location options. For Exeter and nearby can only enter South West
  7. 7. Promote Existing or New Tweets
  8. 8. Just like Google and Facebook Ad advertising Budget
  9. 9. Stats &
  10. 10. Check out the more advanced campaign options  Click To Website / Lead Generation Campaigns  Targeting Website Visitors  Targeting email database list – depending on email software provider Once Tried Basics
  11. 11. We Can Help •Upcoming Intro Social Media & Online Marketing Course – Exeter 23rd Oct •Onsite Training •Outsource Activities
  12. 12. Q&A Q&A
  13. 13. Follow Us On: @qChrisWood @qSocialMedia media