QRazystuff's QR Code Bible


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Staying ahead of the curve with QR Codes for fashion and marketing - @QRazystuff

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  • QRazystuff's QR Code Bible

    1. 1. Engaging with your mobile customers<br />
    2. 2. MOBILE INTERNET IS BECOMING A DAILY ACTIVITY<br />92% of owners cannot get through a typical day without using their phones.*<br />Today’s mobile devices are getting people to use their handsets beyond just making calls. They want instant access and a way to look up information while they are out and about.<br />The ability to link physical media to the Internet or enabling dialogue with customers through their mobile channel of choice has arrived!<br />* Source – The Kelsey Group – Barclays Capital<br />
    3. 3. BAR CODES THAT ENABLE COMMUNICATIONS ON THE GO..<br />2d Bar Codes are not new.. They have been in existence for many years, but the barriers to mainstream use are now starting to be overcome.<br /><ul><li>Massive growth in global Smartphone sales
    4. 4. Handsets pre-loaded with Barcode reader software (Nokia, Blackberry, Google, Sony Ericsson etc)
    5. 5. Early adopter use in youth markets & therefore improved consumer recognition
    6. 6. Groundswell of interest in European & US markets
    7. 7. Big Brand interest (Google, Facebook, Nike, Adidas etc)</li></li></ul><li>WHICH CODE?<br />Market is firmly backing the QR Code, as it is an open format code, with significant resource backing from Google and the Open Source developer community.<br />The are a number of generator and reader applications available for both Mobile Devices and Web Cams.<br />
    8. 8. QUICK RESPONSE (QR) CODES™<br />QR Codes provide the means for Mobile users to access their desired information whilst on the move. These codes are capable of:<br /><ul><li>Accessing a URL
    9. 9. Bookmarking a web page
    10. 10. Sending an Email
    11. 11. Sending an SMS
    12. 12. Instigating a telephone call
    13. 13. Geo Tagging</li></ul>The term QR Code itself is a registered trademark of Denso Wave Incorporated.<br />
    14. 14. RECENT BEST PRACTICES: <br />NUMBER ONE (Pepsi UK)<br />Britvic and PepsiCo unveiled a major sales promotion campaign incorporating QR Codes as a customer major channel. Over 400 million Pepsi Max bottles and cans carried a QR Code on it for the first time. These codes offer the mobile user, instant access to games, videos, websites, prizes and other entertainment at the swipe of a phone.<br />Ahmed Abdel-Karim, marketing manager for Pepsi UK, said: "Pepsi is using QR codes to connect with, and engage, consumers in a new and exciting way wherever they are."<br />
    15. 15. RECENT BEST PRACTICES: <br />NUMBER TWO (Google)<br />Google in the US recently distributed over 100,000 QR code stickers (decals) in the windows of local businesses nationwide. Each window decal carried a unique QR code that you can scan with your mobile to take you directly to that business's Google Place Page.<br />Google has also just release a QR Code generator function to their URL shortening service goo.gl and promote the use of QR Codes for Android app downloads.<br />
    16. 16. RECENT BEST PRACTICES: <br />NUMBER THREE (28 WEEKS LATER)<br />One of the first big promotions to run in the UK is for the DVD release of sci-fi horror flick 28 Weeks Later, with a giant billboard featuring nothing but a giant QR Code containing a link to the film’s website.<br />The giant QR Code appeared in the Shoreditch area of London and generated an enormous amount of media and public interest.<br />
    17. 17. RECENT BEST PRACTICES: <br />NUMBER FOUR (DIRECT MAIL – TNT POST)<br />TNT Post trialled the use of QR Codes within their Direct Mail and promoted their use to the wider marketing community with a significant marketing campaign.<br />Metrics for the campaign are due to be announced soon, but are predicted to be extremely encouraging for the QR Code market.<br />YouTube Video<br />
    18. 18. RECENT BEST PRACTICES: <br />NUMBER FIVE (MUSIC INDUSTRY)<br />Over recent months QR Codes have been appearing a lot within the Music industry, from Mobile Channel downloads to creation of the Labrinth brand with QR Codes to engage with Mobile fans.<br />We have also witnessed QR Codes being used in Music Videos such as Kylie Minogue’s latest single release “All the Lovers”<br />Kylie YouTube Video<br />Labrinth Branding Video<br />
    19. 19. WHAT’S NEW...?<br />
    20. 20. NUMBER ONE (QR TAGS)<br />Easy to read QR Codes using the QRT.AG domain<br />Simplify your QR Codes using QRazystuff’s QR Tags<br />Change the content of the Tag whenever you want<br />Track scans & deliver meaningful marketing metrics<br />
    21. 21. OS Agnostic FB Check-In<br />OS Agnostic Multi Service Check-In<br />NUMBER TWO (LOCATION – CHECK IN)<br />Location Check In made simple using QR Codes<br />Service independent Check In service ‘X Marks the Spot’<br />No app required!<br />Location Check-in vital for Social Media success<br />
    22. 22. NUMBER THREE (FACEBOOK PAGE LIKE)<br />Generate Facebook LIKE actions from a QR Code<br />Using either Direct to Page or Like Plug-in Action<br />Share LIKES across all Social Media platforms<br />Integrate with Events & Offers on the Debenhams Facebook Page<br />
    23. 23. NUMBER FOUR (DESIGNER CODES)<br />Add creativity to your QR Codes<br />Align your QR Codes to the Debenhams Brand<br />Working with experts in the QR Code field with a detailed understanding of Error Tolerance Levels<br />Combine Designer Codes with QRazystuff’s QR Tags<br />
    24. 24. NUMBER FIVE (SCAN TO DONATE)<br />Charitable donations made simple using QR Codes<br />Pre-set donation values for both PayPal & Google Checkout<br />No specialist app needed, just a bar code reader<br />Fully integrated back end systems for swift donation payments<br />
    26. 26. HAS STARTED......<br />
    27. 27. RECENT SIGHTINGS: <br />NUMBER ONE (DEBENHAMS – NOVEMBER ‘10)<br />First time use of QR Codes by Debenhams in the UK in Press and POS Advertising.<br /><ul><li>National Press
    28. 28. Outdoor Posters
    29. 29. Instore POS</li></li></ul><li>RECENT SIGHTINGS: <br />NUMBER TWO (WAITROSE – DECEMBER ‘10)<br />John Lewis Group discover QR Codes and broadcast the UK’s first use of QR Codes in TV Advertising. QR Codes have also been used in Press and POS.<br /><ul><li>National TV
    30. 30. National Press
    31. 31. Instore POS</li></li></ul><li>RECENT SIGHTINGS: <br />NUMBER THREE (JOHN LEWIS – DECEMBER ‘10)<br />John Lewis Group recognise QR Codes in group print media. Great content provided and a perfect demonstration of best practice QR Code marketing.<br /><ul><li>National Press</li></li></ul><li>RECENT SIGHTINGS: <br />NUMBER FIVE (METRO - JANUARY ‘11)<br />Metro Newspaper rolling out QR Codes throughout free daily papers, with instructional ads for app downloads, promotions and online content links for Mobile users.<br />Media exposure like this will kick start wide spread use of QR Codes in offline advertising.<br />
    32. 32. RECENT SIGHTINGS: <br />NUMBER FOUR (ALDI – DECEMBER ‘10)<br />Aldi supermarkets’ National Press Campaign contains a modified QR Code image and spotted in yesterday’s edition of the London Evening Standard.<br />Some issues with Code Image Quality & Data Content<br /><ul><li>National Press</li></li></ul><li>RECENT SIGHTINGS: <br />NUMBER FOUR (UK BRANDS USING QR CODES IN ‘10)<br />
    33. 33. QR CODE AD PLATFORM...<br />QRT.AG<br />
    34. 34. VALUE AD FOR PRESS MEDIA OWNERS<br />Provide your advertiser with a QR Code self serve or managed service<br />Provide an online platform for QR Code generation, URL Shortening, Scalable Image creation, scan tracking, online journey analysis & Social Media interaction from one source – QRt.ag<br />Opportunity to white label Scan Tracking & Analysis online dashboard<br />Deliver Meaningful campaign analysis & ROI measurement for the Mobile Channel<br />QRT.AG<br />
    35. 35. QR TAG – QR CODE & MS TAG ADVERTISING PLATFORM<br />QR Code & MS Tag generation, with multi format image creation<br />Multi Client, Multi User Campaign Management Dashboard<br />Scan Tracking and Analysis<br /><ul><li>Time/Date of Scan
    36. 36. Handset Type Analysis
    37. 37. Goal Tracking & Measurement
    38. 38. Time on Site, Page Views, Bounce Rate
    39. 39. Location & Social Media Shares Analysis
    40. 40. Update destination URLs from the dashboard</li></ul>QRT.AG<br />
    41. 41. QR TAG – QR CODE & MS TAG ADVERTISING PLATFORM<br />Change the destination of a QR tag whenever you want from the QRtag management dashboard.<br />Test different executing in real-time, with the need to reprint any printed media<br /><ul><li>Promote Social Media profiles
    42. 42. Mobile Web
    43. 43. Coupons
    44. 44. Gaming executing
    45. 45. Location Tagging</li></ul>QRT.AG<br />
    46. 46. QRtag DONATE<br />QRT.AG<br />
    47. 47. QR TAG – DONATE<br />QR Code generation and tracking service designed for the 3rd sector. QR Codes generated with pre-set Donation Value assigned for instant PayPal & Google Checkout giving channel.<br />Instant Donations from a Single Scan<br />Perfect for any form of Printed Media<br />Ideally suited to the Youth market – engaging via their channel of choice<br />Monitor Scan Numbers, Location & Phone Types<br />Monitor Donation Value and Frequency by Media<br />QRT.AG<br />
    48. 48. QRpURLs<br />QRT.AG<br />
    49. 49. QR TAG – QRpURLs<br />Not only can we generate mass volumes of Personalised URLs (pURLs), but we can also accompany these with Personalised URLs as QR Code Images (QRpURLs)<br />Track both desktop and Mobile interaction with your Direct Mail/Email<br />Personalised DM on your Mobile<br />Personalised Mobile Micro Sites <br />Full Scan and Click Tracking via the QRtag Dashboard<br />QRT.AG<br />
    50. 50. MOBILE CONTENT...<br />QRT.AG<br />
    51. 51. QRAZYCLUB – MEMBERS <br />We have partnered with a number of complementary businesses across the globe in order to provide QRT.ag commercial customers access to specialist Mobile expertise as part of a fully managed e2e QR Code Advertising Solution.<br /><ul><li>Mobile Web Developers
    52. 52. QR Code designer codes
    53. 53. iPhone & Android app development
    54. 54. ‘How To’ & Advertising Video</li></ul>QRT.AG<br />
    55. 55. GO ON... <br />GIVE US A CALL<br />