Social Media Fm April 2011

617 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
617
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Fm April 2011

  1. 1. ................................................................................................................................................................................................................................ Social media 7 april 2011................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  2. 2. ................................................................................................................................................................................................................................ #SMFM................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  3. 3. ................................................................................................................................................................................................................................ Debbie Bernasco online Debbi3 http://nl.linkedin.com/in/debbiebernasco debbiebernasco.nl QRCommunicatie / de helden van Zakendoen Bloggen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  4. 4. “................................................................................................................................................................................................................................ De klant is niet veel veranderd 1944 - word of mouth #wom................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  5. 5. “................................................................................................................................................................................................................................ Massamedia kan het beslissingsproces niet voor 100% beïnvloeden Paul Lazarsfeld................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  6. 6. “................................................................................................................................................................................................................................ Is er dan niets veranderd?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  7. 7. “................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  8. 8. “................................................................................................................................................................................................................................ web 1.0 - het informatieve web informatie werd gebracht door bedrijven, journalisten en auteurs................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  9. 9. “................................................................................................................................................................................................................................ web 1.0 - het informatieve web web 2.0 - het sociale web................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  10. 10. “................................................................................................................................................................................................................................ web 2.0 - het sociale web iedereen is auteur geworden en we kunnen reageren op elkaars artikelen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  11. 11. “................................................................................................................................................................................................................................ web 2.0 - reacties................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  12. 12. “................................................................................................................................................................................................................................ web 2.0 - fora................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  13. 13. “................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  14. 14. ................................................................................................................................................................................................................................ Het sociale web verbindt klanten met elkaar................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  15. 15. “................................................................................................................................................................................................................................ evolutie Heeft invloed op het internetgebruik en op de manier waarop klanten aankoopbeslissingen nemen................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  16. 16. “................................................................................................................................................................................................................................ evolutie Doordat iedereen een webauteur wordt stijgt de informatie over productervaringen................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  17. 17. “................................................................................................................................................................................................................................ evolutie Klanten schrijven feedback over producten en merken................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  18. 18. “................................................................................................................................................................................................................................ evolutie Waardering................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  19. 19. “................................................................................................................................................................................................................................ evolutie Klanten gebruiken de informatie op het sociale web om hun risico bij aankopen te verminderen................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  20. 20. “................................................................................................................................................................................................................................ Heb je vertrouwen in onderstaande personen? Een persoon als jezelf 88% Dokter 85% Academicus 76% Journalist 59 % CEO 54 % Politici 29%................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  21. 21. “................................................................................................................................................................................................................................ Interactie Impact Sociale web tussen klanten op aankopen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  22. 22. “................................................................................................................................................................................................................................ #wom Word of mouth: De wereld is een dorp geworden................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  23. 23. ................................................................................................................................................................................................................................ Word of mouth heeft 2 componenten................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  24. 24. ................................................................................................................................................................................................................................ A. Online B. Offline................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  25. 25. ................................................................................................................................................................................................................................ De meerderheid van word of mouth vindt nog steeds offline plaats................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  26. 26. ................................................................................................................................................................................................................................ Online word of mouth bereikt echter alleen meer mensen................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  27. 27. ................................................................................................................................................................................................................................ Beide zijn belangrijk in het aankoopgedrag................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  28. 28. ................................................................................................................................................................................................................................ Zowel online als offline gaan mensen op zoek naar personen met dezelfde interesses, naar advies of aanbevelingen................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  29. 29. ................................................................................................................................................................................................................................ Door onderlinge communicatie beinvloeden consumenten elkaar................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  30. 30. ................................................................................................................................................................................................................................ Dat resulteert in 4 dimensies die de hedendaagse klant typeert................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  31. 31. ................................................................................................................................................................................................................................ 1. De consument is een postmoderne nomade • Online en offline is geen andere wereld • Het gaat nog steeds om de zelfde persoon................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  32. 32. ................................................................................................................................................................................................................................ 2. De klant gebruikt zijn impact • Iedereen is verbonden met het internet • Stijgende macht bij de klant................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  33. 33. ................................................................................................................................................................................................................................ 3. De klant toont zijn emotie • Internet haalt het emotionele van de klant boven • Emoties worden expliciet gedeeld met een grote groep mensen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  34. 34. ................................................................................................................................................................................................................................ 4. De klant is een partime marketeer • Door grotere hoeveelheid informatie stijgt de transparantie in de wereld. • Marketing is een vak waarin elke burger een ervaringsdeskundige is................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  35. 35. ................................................................................................................................................................................................................................ De komst van mobiele netwerken stelt klanten instaat om altijd online te zijn................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  36. 36. ................................................................................................................................................................................................................................ Het is een sociaal fenomeen. Personen zijn verbonden met hun relaties en vrienden................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  37. 37. ................................................................................................................................................................................................................................ Aardig wat mensen hebben een mobiele telefoon met camera................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  38. 38. ................................................................................................................................................................................................................................ Klanten beslissen op basis van hun emoties................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  39. 39. ................................................................................................................................................................................................................................ Ons emotioneel gedrag ten opzichte van merken wordt expliciet gedeeld................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  40. 40. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  41. 41. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  42. 42. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  43. 43. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  44. 44. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  45. 45. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  46. 46. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  47. 47. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  48. 48. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  49. 49. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  50. 50. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  51. 51. ................................................................................................................................................................................................................................ We delen onze emotie met merken................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  52. 52. ................................................................................................................................................................................................................................ Hoe uiten klanten hun emoties tegenover merken?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  53. 53. ................................................................................................................................................................................................................................ Beleving................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  54. 54. ................................................................................................................................................................................................................................ Personality Matters! Beleving................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  55. 55. ................................................................................................................................................................................................................................ Moleskine................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  56. 56. ................................................................................................................................................................................................................................ Moleskine................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  57. 57. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  58. 58. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  59. 59. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  60. 60. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  61. 61. “................................................................................................................................................................................................................................ Achtergrond verhaal................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  62. 62. “................................................................................................................................................................................................................................ Doel: Product emotie Geloofwaardigheid creeren Empathie Associciatie................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  63. 63. “................................................................................................................................................................................................................................ Hedendaagse klant................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  64. 64. “................................................................................................................................................................................................................................ Online en offlinegedrag is identiek................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  65. 65. “................................................................................................................................................................................................................................ De wereld is een dorp er zijn geen grenzen meer................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  66. 66. “................................................................................................................................................................................................................................ Geeft feedback op merken #wom................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  67. 67. “................................................................................................................................................................................................................................ Wil converseren................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  68. 68. “................................................................................................................................................................................................................................ Is emotioneel................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  69. 69. “................................................................................................................................................................................................................................ Relevant en plezant................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  70. 70. ................................................................................................................................................................................................................................ Ben jij een leider of een volger?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  71. 71. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  72. 72. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  73. 73. “................................................................................................................................................................................................................................ Ben jij een leider of een volger?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  74. 74. “................................................................................................................................................................................................................................ Ben jij een leider of een volger?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  75. 75. “................................................................................................................................................................................................................................ Ben jij een leider of een volger?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  76. 76. “................................................................................................................................................................................................................................ Vaste klanten Nieuwe klanten de aandachtsparadox................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  77. 77. “................................................................................................................................................................................................................................ Het echte geheim van persoonlijkheid is het tegenovergestelde doen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  78. 78. “................................................................................................................................................................................................................................ Hoe wordt je spraakmakend?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  79. 79. “................................................................................................................................................................................................................................ • Bied iets van waarde dat exlusief is • Zorg voor een accent dat mensen met elkaar willen delen • Hou je afzijdig................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  80. 80. ................................................................................................................................................................................................................................ Klanten maken tegenwoordig keuzes op basis van diepere behoeften................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  81. 81. ................................................................................................................................................................................................................................ Denk vanuit de klant................................................................................................................................................................................................................................... QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  82. 82. ................................................................................................................................................................................................................................ Doelstellingenpiramide Social media middelen Social media doelstellingen Marketingdoelstellingen Bedrijfsdoelstellingen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  83. 83. ................................................................................................................................................................................................................................ 1. Bepaal je doelstelling Vaak zal SMM een onderdeel zijn van bestaande marketing- communicatieplannen. D oelgroep Een extra kanaal om je doelgroep te bereiken................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  84. 84. ................................................................................................................................................................................................................................ 2. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je doelgroep bevind zich vermoedelijk grotendeels online; • Je budget is beperkt; • Je wilt het imago van jezelf of je organisatie meer ‘Web2.0’ maken; • Je wilt goed kunnen meten wat het resultaat van je marketinginspanningen is;................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  85. 85. ................................................................................................................................................................................................................................ 2. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je wilt duidelijker aanwezig zijn op internet, ook voor SEM (Search Engine Marketing); • Je wilt het dialoog met je klant/doelgroep opzoeken en zodoende de relatie intensiveren; • Je bent op zoek naar partners, kennis en gelijkgestemden................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  86. 86. ................................................................................................................................................................................................................................ 3. Definieer je doelgroep Dit zul je helder voor ogen moeten hebben omdat je doelgroep later de keuze bepaalt voor kanaal, middel, ‘tone of voice’ en te verwachten respons. • Actief online • Actief binnen sociale netwerken en content sharing platform................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  87. 87. ................................................................................................................................................................................................................................ 4. Onderzoek hoe je doelgroep Social Media gebruikt Bestudeer je doelgroep aandachtig. Zoek ze online op en observeer het gedrag: • In welke netwerken zit je doelgroep? • Welke sleutelfiguren of ‘opinion leaders’ zijn er te identificeren? • Zijn er al concurrenten van je actief met SMM? En zo ja, wat is hun propositie en activiteit(en)?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  88. 88. ................................................................................................................................................................................................................................ 5. Voorbereiden van de organisatie Zijn de juiste mensen, kennis en competenties aanwezig?................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  89. 89. ................................................................................................................................................................................................................................ 6. Opzetten van een focusgroep Cultuurverandering Draagvlak Voortrekkers................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  90. 90. ................................................................................................................................................................................................................................ 7. Stel Budget en mankracht samen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  91. 91. ................................................................................................................................................................................................................................ 8. Monitoring................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  92. 92. ................................................................................................................................................................................................................................ 8. Monitoring Four Months................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  93. 93. ................................................................................................................................................................................................................................ 8. Monitoring Four Months................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  94. 94. ................................................................................................................................................................................................................................ 8. Monitoring Four Months................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  95. 95. ................................................................................................................................................................................................................................ 8. Monitoring Four Months................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  96. 96. ................................................................................................................................................................................................................................ 8. Monitoring Four Months................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  97. 97. ................................................................................................................................................................................................................................ 8. Monitoring T-mobile................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  98. 98. ................................................................................................................................................................................................................................ 8. Monitoring #negatieve twitter berichten Reputatiemanagement OOH wat moet ik doen................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  99. 99. ................................................................................................................................................................................................................................ 9. Implementatie van de software................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  100. 100. ................................................................................................................................................................................................................................ 10. Publicatieschema Om overkill te voorkomen biedt een publicatieschema redding. 1-7-30 -4-2-1 Een voorbeeld daarvan is het 1-7-30-4-2-1-schema. Een schema dat er als volgt uit zou kunnen zien:................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  101. 101. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Dagelijks Twitteren, info van anderen delen en reacties 1-7-30 -4-2-1 op je blog bijhouden................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  102. 102. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Wekelijks één blog of video- interview plaatsen. 1-7-30 -4-2-1................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  103. 103. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Maandelijks een digitale nieuwsbrief rondsturen of 1-7-30 -4-2-1 YouTube-filmpje creëren................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  104. 104. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Per kwartaal een e-book, speciale video of 1-7-30 -4-2-1 traditionele nieuwsbrief presenteren................................................................................................................................................................................................................................. QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  105. 105. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Een keer per half jaar een evenement organiseren. 1-7-30 -4-2-1................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  106. 106. ................................................................................................................................................................................................................................ 10. Publicatieschema 1-7-30-4-2-1 Om het jaar een nieuwe game of app creëren. 1-7-30 -4-2-1................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  107. 107. ................................................................................................................................................................................................................................ Social media................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  108. 108. ................................................................................................................................................................................................................................ Faciliteren faciliteer, luisteren en reageren................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  109. 109. ................................................................................................................................................................................................................................ Case 1 Twinacts #B2C................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  110. 110. ................................................................................................................................................................................................................................ Case 1 Twinacts #B2C................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  111. 111. ................................................................................................................................................................................................................................ Case 1 Twinacts #B2C................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  112. 112. ................................................................................................................................................................................................................................ Case 1 Twinacts #B2C................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
  113. 113. ................................................................................................................................................................................................................................ Case 1 Twinacts #B2C................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

×