What’s Your Insurance Sales Persona?

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Learn how you can leverage your personal strengths to sell more.

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What’s Your Insurance Sales Persona?

  1. 1. What’s Your Sales Persona? Leverage your personality strengths to sell more. © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  2. 2. As the age-old adage goes, before you sell a product, you have to sell yourself. Whether you’re making a cold call or trying to upsell an existing client, if they like you, they are more likely to buy from you. So how do you sell yourself? By identifying your personal strengths, and leveraging them to sell your product. Selling Your Personality © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  3. 3. This is you if: • You could sell the shirt off someone’s back and, in fact, that’s where the majority of your clothes came from. • You’ve never gotten a speeding ticket. • The concept of “waiting in line” is foreign to you. Best Sales Approach: • Focus on what differentiates you from your competitors and why your agency is the superior choice. The Smooth Talker © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  4. 4. This is you if: • You’re on a first-name basis with the barista at Starbucks. • You get more Christmas cards than Hallmark carries in its store. • You’ve never needed to wear a name tag – people know you. Best Sales Approach: • Ask questions to help you get to know the prospect on a personal level and then provide relatable examples as to why they would need a particular type of coverage. The People Person © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  5. 5. This is you if: • Your follow-up is second to none. • Procrastination is your biggest pet peeve. • You were voted “Most Likely to Succeed” in high school … unanimously. Best Sales Approach: • Take an audit of existing clients’ policies to find gaps between coverages they have and coverages they need, then send them an email to see if they’re interested. The Go-Getter © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  6. 6. This is you if: • Whenever you disagree with someone on a fact, you don’t bother to “Google it.” You know you’re right. • You never forget a birthday, anniversary or phone number. • You know exactly how much is in your bank account right now, down to the cent. Best Sales Approach: • Leverage statistical data to make a sale, such as the percentage your customers save from choosing your agency over a competitor for a specific type of insurance. The Numbers Guy (or Girl) © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  7. 7. The Negotiator © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600 This is you if: • You’ve never paid full price for anything, not even a soda from a vending machine. • To you, “No” really means “Maybe later.” • Dealerships lose money when you go car shopping. Best Sales Approach: • Appeal to your prospects’ pocket books by telling them about discounts that may apply to them.
  8. 8. About QQ Solutions QQ Solutions is one of the largest providers of agency management systems nationwide. -More than 4,600 insurance agency customers -More than 22,000 users -Over 25 years in business Our mission is to help independent insurance agencies compete in the digital world, by leveraging Web technology, social media, Internet marketing and real-time services. © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  9. 9. Take Your Agency From Good to Great! QQ Solutions develops agency management systems and other automation solutions that do the heavy-lifting for you, letting you focus on helping your clients and growing your business. • QQ Catalyst – The latest in agency management systems, Catalyst is an innovative game changer that everyone in your office will love to use. • QQ WebRater – Get real-time auto insurance rates, fast and easy. © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600
  10. 10. Connect With Us! Read our agency management blog for tips on marketing, sales, client relations, and much more. Join the conversation about insurance sales and agency management systems on our QQ Solutions Facebook page. Follow QQ Solutions on Twitter to get the latest updates about our products. Connect with QQ Solutions on LinkedIn as a business contact and follow us for career opportunities. Circle QQ Solutions on Google+ for images, news updates, and more. Watch the QQ Solutions YouTube channel for tutorials and demos. © 2013 QQ Solutions, Inc. All rights reserved. QQSolutions.com | 800.940.6600

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