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Julia Glidden's presentation at QITCOM 2011


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Presentation: UK E-Gov Program

Presenter: Dr. Julia Glidden - Managing Director, 21cConsultancy

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Julia Glidden's presentation at QITCOM 2011

  1. 1. Social Media and Digital Engagement: <br />The UK Strategy<br />Dr Julia Glidden<br />Manging Director, 21c Consultancy<br />Doha, Qatar<br />May 2011<br />
  2. 2. What is Web 2.0<br />“Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.” <br />Wikipedia<br />“What the Web was supposed to be all along.”<br />Tim Berners-Lee<br />inventor of the World Wide Web<br />
  3. 3. “Off With Their Heads....”<br />
  4. 4. Where we Came from ….<br />
  5. 5. u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives<br />v Give innovatorsthe informationthey need, when they need it, free to re-use in a way that maximises long-term economic and social benefits<br />
  6. 6. “You YouTubeIf You Want To!”<br />
  7. 7. ‘Twitter Tzar’ Appointed<br />The Cabinet Office said his new role will see him:<br />"work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’<br />
  8. 8. A Shift to User Generated Content<br />
  9. 9. Authentic Content from Public Servants<br />
  10. 10. Citizens Expressing Views Digitally<br />
  11. 11. Citizens Giving Feedback on Public Services<br />
  12. 12. 12<br />Citizens & Government Collaborating on Policy<br />
  13. 13. Civil Society Feedback Platforms<br />
  14. 14. 14<br />Freeing Data: the programme<br />
  15. 15. Real Time Energy Use in Gov Departments<br />
  16. 16. Where Are We Now?<br />
  17. 17. Celebrity ‘Digital Champion’<br />Digital 2010 and Beyond: Revolution not Evolution<br />
  18. 18. Support from the Top<br />❶ Keep the IT simple – it’s not really an IT project<br />❷ Use third-party or open source capabilities wherever possible<br />❸ Be unpolished if necessary, and then improve<br />❹ Engage with potential users & seek feedback<br />❺ Take small steps and do the easy things first<br />❻ Learn what works for your organisation<br />❼ Each organisation needs to make its own journey<br />
  19. 19. Questions or Thoughts?<br />Call: +44 (0) 20 7616 8444<br />eMail:<br />Twitter: @JuliaGlidden<br />