2. QAP expertise
over 5 years in pharma
100 international projects
50 eDetails per month
3. Agenda
1. MULTICHANNEL MARKETING STRATEGIES:
PROVEN AND EMERGING CHANNELS
2. CLM FOR YOUR MULTICHANNEL
MARKETING ENABLEMENT.
3. EDETAILING PRESENTATION AS A TOOL FOR
A MODERN MED REP – COMBINING
CHANNELS
4. PRACTICAL SHOWCASE - DIGITAL FUEL
FOR INTEGRATED MULTICHANNEL
APPROACH BASED ON VISEVEN CLM
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CLM
4. Satisfy the needs of your customers
Demanding
customers
Creativity
New approaches
5. Unreal demands become real with
multichannel marketing
Customers feel
free to demand
more nowadays.
Why not to give
them what they
want?
Provide them with
your presentations
in any way they like!
6. Always find fresh ideas to gain results
• Multichannel marketing
together with your fresh
ideas regarding how to
present the products
always interact customers
because they feel you try
hard for them
• Be simple at what you
demonstrate and at the
same time interactive
7. Multichannel marketing will do
everything for you
Save and send a customer your
presentations as a weblink
Share a presentation
as an app with the
doctor
9. ■ 98% search for medical
information online.
■ 86% want more e-
resources.
■ 55% get pharma
information from HCP
communities.
■ 10% get pharma
information from pharma
websites
10. While the number of field force is
decreasing, other channel are booming
11. CLM for the Multichannel Marketing Empowerment
Respond to HCPs needs