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«Multichannel marketing.
Sales force enablement»
WEBINAR
AUGUST 21, 2014
QAP expertise
 over 5 years in pharma
 100 international projects
 50 eDetails per month
Agenda
1. MULTICHANNEL MARKETING STRATEGIES:
PROVEN AND EMERGING CHANNELS
2. CLM FOR YOUR MULTICHANNEL
MARKETING ENABLEMENT.
3. EDETAILING PRESENTATION AS A TOOL FOR
A MODERN MED REP – COMBINING
CHANNELS
4. PRACTICAL SHOWCASE - DIGITAL FUEL
FOR INTEGRATED MULTICHANNEL
APPROACH BASED ON VISEVEN CLM
Share your feedback on Twitter
@Viseven_CLM
Join us on Facebook
https://www.facebook.com/Viseven
CLM
Satisfy the needs of your customers
Demanding
customers
Creativity
New approaches
Unreal demands become real with
multichannel marketing
Customers feel
free to demand
more nowadays.
Why not to give
them what they
want?
Provide them with
your presentations
in any way they like!
Always find fresh ideas to gain results
• Multichannel marketing
together with your fresh
ideas regarding how to
present the products
always interact customers
because they feel you try
hard for them
• Be simple at what you
demonstrate and at the
same time interactive
Multichannel marketing will do
everything for you
Save and send a customer your
presentations as a weblink
Share a presentation
as an app with the
doctor
Medical
Representative – still
the most important
channel of
communication
However, the HCP
might prefer other
channels too
■ 98% search for medical
information online.
■ 86% want more e-
resources.
■ 55% get pharma
information from HCP
communities.
■ 10% get pharma
information from pharma
websites
While the number of field force is
decreasing, other channel are booming
CLM for the Multichannel Marketing Empowerment
Respond to HCPs needs
Right metrics for tracking
For more insights
Expert community:
Breaking Ground CLM Innovations on
Engage with us:
oksana.matviienko@qapint.com
julia.paskel@qapint.com

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Multichannel marketing. Webinar presentation

  • 1. «Multichannel marketing. Sales force enablement» WEBINAR AUGUST 21, 2014
  • 2. QAP expertise  over 5 years in pharma  100 international projects  50 eDetails per month
  • 3. Agenda 1. MULTICHANNEL MARKETING STRATEGIES: PROVEN AND EMERGING CHANNELS 2. CLM FOR YOUR MULTICHANNEL MARKETING ENABLEMENT. 3. EDETAILING PRESENTATION AS A TOOL FOR A MODERN MED REP – COMBINING CHANNELS 4. PRACTICAL SHOWCASE - DIGITAL FUEL FOR INTEGRATED MULTICHANNEL APPROACH BASED ON VISEVEN CLM Share your feedback on Twitter @Viseven_CLM Join us on Facebook https://www.facebook.com/Viseven CLM
  • 4. Satisfy the needs of your customers Demanding customers Creativity New approaches
  • 5. Unreal demands become real with multichannel marketing Customers feel free to demand more nowadays. Why not to give them what they want? Provide them with your presentations in any way they like!
  • 6. Always find fresh ideas to gain results • Multichannel marketing together with your fresh ideas regarding how to present the products always interact customers because they feel you try hard for them • Be simple at what you demonstrate and at the same time interactive
  • 7. Multichannel marketing will do everything for you Save and send a customer your presentations as a weblink Share a presentation as an app with the doctor
  • 8. Medical Representative – still the most important channel of communication However, the HCP might prefer other channels too
  • 9. ■ 98% search for medical information online. ■ 86% want more e- resources. ■ 55% get pharma information from HCP communities. ■ 10% get pharma information from pharma websites
  • 10. While the number of field force is decreasing, other channel are booming
  • 11. CLM for the Multichannel Marketing Empowerment Respond to HCPs needs
  • 12. Right metrics for tracking
  • 13. For more insights Expert community: Breaking Ground CLM Innovations on Engage with us: oksana.matviienko@qapint.com julia.paskel@qapint.com