SLSAE - Social Media Strategy - ROI 06-15-10

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Presentation on social media ROI

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SLSAE - Social Media Strategy - ROI 06-15-10

  1. 1. Social Media ROI <ul><li>How do you measure return on investment for social media? </li></ul><ul><li>How to set objectives to determine ROI? </li></ul><ul><li>What are other associations doing? </li></ul>
  2. 2. http://www.youtube.com/watch?v=ypmfs3z8esI
  3. 3. Measuring ROI <ul><li>Net Gain (increased revenue &/or decreased costs) - Investment (time & resources) </li></ul><ul><li>Investment </li></ul>= ROI %
  4. 4. Measuring ROI <ul><li>PLAN FIRST </li></ul><ul><li>Set Goals </li></ul><ul><li>Determine Metrics </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul><ul><li>EXECUTE </li></ul><ul><li>ANYLIZE </li></ul>
  5. 5. What others are doing to measure ROI <ul><li>Google Analytics </li></ul><ul><li>Google News Alerts </li></ul><ul><li>New Business Leads </li></ul><ul><li>Followers & Fans </li></ul>
  6. 6. DrakeCo Blog Analytics
  7. 7. ROI Resources <ul><li>www.delicious.com/BrianReuwee/ROI </li></ul>

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