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Amci Social Media Wrk Shp Overview


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Social media basics slides from the AMCi Social Media Workshop in San Antonio, TX

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Amci Social Media Wrk Shp Overview

  1. 1. Social Media Basics By Jim Andrews Q&A Business Solutions February 10, 2010
  2. 2. What is Social Media + = +
  3. 3. What is the buzz all about? <ul><li>Becoming a recognized thought leader to a wide audience. </li></ul><ul><li>Monitoring the electronic conversation about Industries, Professions, Association Trends, Your association clients, Your AMC </li></ul><ul><li>Reaching a larger audience with your messages. </li></ul>
  4. 4. Positioning Your AMC to Maximize Social Media <ul><li>Be current with the technology and social media tools </li></ul><ul><li>Have Policies in place for usage </li></ul><ul><li>Risk Management </li></ul><ul><li>More Work = More Revenue </li></ul>
  5. 5. Introducing Social Media to Clients <ul><li>Social Media is part of the overall marketing plan </li></ul><ul><li>Utilize a volunteer champion from within the association to “sell” the initiative to the Board. </li></ul><ul><li>Focus on metrics and ROI. </li></ul>
  6. 6. Social Media Communities… The Value to Associations <ul><li>Not new…Yahoo Groups, Google Groups, Bulleting Boards, Listservs </li></ul><ul><li>Strengthening the affinity with the association. </li></ul><ul><ul><li>Members want to be and be associated with thought leaders. </li></ul></ul><ul><li>Inherent risk. </li></ul>
  7. 7. Professional vs. Personal use of Social Media <ul><li>Be careful of who or what you connect to your personal account vs. a business account. </li></ul><ul><ul><li>Fan pages vs. personal accounts </li></ul></ul>
  8. 8. Social Media Platforms <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>
  9. 9. Twitter Tools <ul><li>CoTweet ( ) </li></ul><ul><li>TweetChat ( ) </li></ul><ul><li>HootSuite ( ) </li></ul><ul><li>TweeetDeck ( ) </li></ul><ul><li>TweetLater ( ) </li></ul><ul><li>TweetStats ( ) </li></ul><ul><li>Twilert ( ) </li></ul><ul><li>TwitterBeep ( ) </li></ul><ul><li>SocialMention ( ) </li></ul>
  10. 10. Other Low-Cost, Effective Tools/Websites <ul><li>Delicious ( ) </li></ul><ul><li>Xmarks ( ) </li></ul><ul><li>NING ( ) </li></ul><ul><li>Ping ( ) </li></ul><ul><li>Stumbleupon ( ) </li></ul><ul><li>Tweetadder ( ) </li></ul><ul><li>Dropbox ( ) </li></ul><ul><li>SocialOomph ( ) </li></ul><ul><li>Socialfish ( ) </li></ul><ul><li>NTEN ( ) </li></ul>