A plead for Lean UX


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Why do we build websites, applications, software, …? I would think because we want to give the user information, tools to work with, making their lives easier. And yet, so many users get frustrated not finding what they are looking for, doing things and expecting to get different results. Helpdesks get overwhelmed with support tickets for help. Development teams have to do redesigns and make – sometimes massive – changes to make customers happy.

In this session at the Agile.net conference we’ll tap into the world of UX. We’ll demystify the buzz words UX, Usability, User Experience, … We’ll make UX tangible by using it in real-life cases. We’ll finally bite the bullet and explore who should be the UX guy or girl in your company. Most importantly we’ll make UX part of the development process helping teams get more happy users, lowering development and support costs. We’ll make UX Lean.

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A plead for Lean UX

  1. 1. Lean UX<br />A plead for UX as part of the development cycle<br />
  2. 2. Pureplexity<br />Technologies evolve, new opportunties arise. Touch, weband mobileapplications open a wide range of interactivity beyond the computer screen. Our passionfor technologyin combination with UX Design en Usability<br />Makes us Powerful. <br />
  3. 3. Best of 2 Worlds<br />Development<br />.NET Environment<br />WPF & Silverlight<br />HTML 5<br />Mobile for WP7 and other devices<br />Touch technology: Surface, Multi-touch, Projection, tablet<br />Usability & UX<br />Usability Research<br />Information-architecture<br />Interface & Interaction design<br />Creative Design<br />Touch, mobile & web design<br />
  4. 4. The Buzz words<br />C’est quoi UX? <br />
  5. 5. The buzz words<br />Usability<br />UX Design<br />User Experience<br />Learnability<br />Functionality<br />
  6. 6.
  7. 7. Learning Curve<br />
  8. 8. Learning Curve<br />
  9. 9. Lean User Experience<br />The next buzz word ;-)<br />
  10. 10. Lean = maximize customer value + minimize waste<br />Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems. Companies are able to respond to changing customer desires with high variety, high quality, low cost, and with very fast throughput times. Also, information management becomes much simpler and more accurate.<br />
  11. 11. Lean = for manufacturing?<br />Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization.<br />
  12. 12. Lean UX?<br />Implementation of a structured improvement process in the development cycle to create a maximum user experience.<br />
  13. 13. Lean UX?<br /><ul><li>Shorten the development cycle
  14. 14. Cut costs:
  15. 15. Decreasing Development time
  16. 16. Decreasing need for helpdesk / support
  17. 17. Less functional bugs
  18. 18. Increase revenue:
  19. 19. Happy customers talk!
  20. 20. Great UX = more sales</li></li></ul><li>Lean UX as a process<br />Who? When? Where? How?<br />
  21. 21.
  22. 22. 1. Business Analysis<br />Situational Analysis<br />Target Group Analysis<br />Needs Analysis<br />User Analysis<br />FOCUS GROUPS<br />OBSERVATIONS<br />INTERVIEWS<br />PERSONAS<br />CONCURRENTIE-ANALYSE<br />EXPERT REVIEW<br />
  23. 23. CASE: New Holland<br />OBSERVATIONS<br />INTERVIEWS<br />
  24. 24. CASE: New Holland<br />OBSERVATIONS<br />INTERVIEWS<br />
  25. 25. 2. Functional Analysis<br />Needs Analysis<br />Functionalities<br />Information Architecture<br />SCENARIOS<br />USE CASES<br />TASK FLOW ANALYSIS<br />CARD SORTING<br />MOCK-UPS / WIREFRAMING<br />
  26. 26. CASE: New Holland<br />MOCK-UPS / WIREFRAMING<br />
  27. 27. CASE: Mijn ADMB Portaal<br />CONCURRENTIE-ANALYSE<br />EXPERT REVIEW<br />MOCK-UPS / WIREFRAMES<br />Lopend project<br />
  28. 28. 3. DESIGN<br />Kwaliteitscontrole<br />Creativiteit vs Functionaliteit<br />MOCK-UPS / WIREFRAMING<br />QUALITY CONTROL<br />
  29. 29. 4. DEVELOPMENT<br />Kwaliteitscontrole<br />QUALITY CONTROL<br />
  30. 30. 5. Testing & Integration<br />Functioneel testen<br />Change Management<br />Manuals / Documentation<br />USABILITY TESTING<br />USER TESTING<br />TRAINING<br />USER FEEDBACK<br />
  31. 31. 6. Testing & Integration<br />Functioneel testen<br />Change Management<br />Manuals / Documentation<br />USABILITY TESTING<br />USER TESTING<br />TRAINING<br />MANUALS<br />
  32. 32. 7. Evaluation<br />Behaviour testing<br />User Tracking<br />Analytics<br />USER FEEDBACK<br />ANALYTICS<br />EYE TRACKING<br />HEAT MAPS<br />...<br />
  33. 33. Who wears the UX hat?<br />The million dollar question...<br />
  34. 34. Thank you!<br />Get in touch:<br /><ul><li>@girlgeek_be
  35. 35. leslie@pureplexity.com
  36. 36. www.facebook.com/leslie.cottenje
  37. 37. LinkedIn
  38. 38. GooglePlus
  39. 39. ...</li>