The New Search
How search has changed and
what you can do about it
#bdmfseo
January 1996 Backrub Larry Page, Sergey Brin
September 1997 Google
September 1998 Incorporated, started in a garage
http:/...
Relevance
Major Google updates became
much more frequent
2
31+
20122006
And with strange names
Panda Penguin Venice
Google Q2 2012 Revenue $12.21billion
Facebook Q2 2012 Revenue $1.18 billion
All driven by more targeted advertising
The
Searched
The Search
Engine
The
Searcher
Quality
On-Page
SEO
Off-Page
SEO
• Title tags
• Descriptions
• H1, H2, H3
• Link text
• Alt image text
• URLs
www.sitechecker.co.uk
Site Auditing
Site Auditing
!
Mobile
Is your site optimised
for mobile?
Responsive design, free guide
www.whitehatmedia.com
What is good content?
Ask Google
h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-­‐guidance-­‐
on-­‐building-­‐hi...
Off page is continuous
Back link acquisition
•  Directories
•  Blogs
•  Signatures
•  Social media outreach
•  Link bait e.g. polls
•  Video
•  P...
LINKS
ON-PAGE
SOCIAL
Link and off-ramp directly from
social media
And encourage others to do so
through share, re-tweet
…and don’t forget video
150 22,500
Dunbar
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html#
•  Stay on top of the changes
•  Think like a search engine
•  Make your site as good as it can be
•  Make your content as...
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
The New Search - How search has changed and what you can do about it
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The New Search - How search has changed and what you can do about it

  1. 1. The New Search How search has changed and what you can do about it
  2. 2. #bdmfseo
  3. 3. January 1996 Backrub Larry Page, Sergey Brin September 1997 Google September 1998 Incorporated, started in a garage http://www.google.com/about/company/history/ Humble Beginnings
  4. 4. Relevance
  5. 5. Major Google updates became much more frequent 2 31+ 20122006
  6. 6. And with strange names Panda Penguin Venice
  7. 7. Google Q2 2012 Revenue $12.21billion Facebook Q2 2012 Revenue $1.18 billion
  8. 8. All driven by more targeted advertising
  9. 9. The Searched The Search Engine The Searcher
  10. 10. Quality
  11. 11. On-Page SEO Off-Page SEO
  12. 12. • Title tags • Descriptions • H1, H2, H3 • Link text • Alt image text • URLs
  13. 13. www.sitechecker.co.uk
  14. 14. Site Auditing
  15. 15. Site Auditing
  16. 16. ! Mobile Is your site optimised for mobile?
  17. 17. Responsive design, free guide www.whitehatmedia.com
  18. 18. What is good content? Ask Google h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-­‐guidance-­‐ on-­‐building-­‐high-­‐quality.html  
  19. 19. Off page is continuous
  20. 20. Back link acquisition •  Directories •  Blogs •  Signatures •  Social media outreach •  Link bait e.g. polls •  Video •  Press PR Tactics •  Content syndication •  Badges and widgets •  Embeddable content •  Guest blogging •  Article marketing •  Infographics •  More…
  21. 21. LINKS ON-PAGE SOCIAL
  22. 22. Link and off-ramp directly from social media And encourage others to do so through share, re-tweet
  23. 23. …and don’t forget video
  24. 24. 150 22,500 Dunbar http://danzarrella.com/video-the-science-of-social-media-at-harvard.html#
  25. 25. •  Stay on top of the changes •  Think like a search engine •  Make your site as good as it can be •  Make your content as good as it can be •  Submit to all the Google services that you can •  Use your content to spread the word •  Use social to spread the word (carefully) •  Refine, refine, refine

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