The Things We Do For Love (honey)      Brighton Digital Marketing Festival               September 2012                   ...
WARNING(but not too rude for 9:30 on a Wednesday morning)
Love is Blind(or at leastpartially-sighted)
Ridiculously Average Guy
“It’s great how they just lay the toys out -           you want dildos & they’re right there.”“I went on your site and it ...
Free Enlighteneds                                Tepid                              ExplorersUnsatisfied Traditionalists
Love Comes In Many Forms
Tepid    ExplorersFree Enlighteneds
Categories                &             Products                         InternalChannel &                          Search...
PPC –          Vibrators          “silver“sex toys”       - Bullets          bullet”              Explorer Ranking 2 Organ...
FeatureHighlight Lovehoney-brandproducts as the “flagship” items ina categoryRecommendIntroduces the rich ratings &review ...
CLICK ME   CLICK MECLICK ME   CLICK MECLICK ME   CLICK MECLICK ME   CLICK MECLICK ME   CLICK MECLICK ME   CLICK MECLICK ME...
AAA/BBBMVT   AA/BB/CC                  Bakeoff
I AM TIRED OF CHASING AN  ALGORITHM
BrandTrafficNon-BrandTraffic
THE ENDOF LOVE
• http://www.lovehoney.co.uk/offers/• BDMF2012 for 15% off!
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
Lovehoney - The things we do for love (honey)
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Lovehoney - The things we do for love (honey)

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  • Going to the ed fringe, conference season, long rambling narratives – lucky, lucky audience
  • Age / Postcode / Gender / IncomeWilmslow
  • Remember that segments change over time
  • Lovehoney - The things we do for love (honey)

    1. 1. The Things We Do For Love (honey) Brighton Digital Marketing Festival September 2012 @mattycurry
    2. 2. WARNING(but not too rude for 9:30 on a Wednesday morning)
    3. 3. Love is Blind(or at leastpartially-sighted)
    4. 4. Ridiculously Average Guy
    5. 5. “It’s great how they just lay the toys out - you want dildos & they’re right there.”“I went on your site and it was likeBANG! DILDO! so I turned off thecomputer”
    6. 6. Free Enlighteneds Tepid ExplorersUnsatisfied Traditionalists
    7. 7. Love Comes In Many Forms
    8. 8. Tepid ExplorersFree Enlighteneds
    9. 9. Categories & Products InternalChannel & Search Keyword History User Segment
    10. 10. PPC – Vibrators “silver“sex toys” - Bullets bullet” Explorer Ranking 2 Organic – Bondage - “spreader“bsdm toys” Restraints bar” Explorer Ranking 4
    11. 11. FeatureHighlight Lovehoney-brandproducts as the “flagship” items ina categoryRecommendIntroduces the rich ratings &review content on the site, whilstpromoting known-converters.EducateGets visitors into the Lovehoneymindset, whilst educating thecustomer about common issues.
    12. 12. CLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK MECLICK ME CLICK ME
    13. 13. AAA/BBBMVT AA/BB/CC Bakeoff
    14. 14. I AM TIRED OF CHASING AN ALGORITHM
    15. 15. BrandTrafficNon-BrandTraffic
    16. 16. THE ENDOF LOVE
    17. 17. • http://www.lovehoney.co.uk/offers/• BDMF2012 for 15% off!

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