Are you an Email Marketing Traffic Waster?


Published on

Ben Geddes from email marketing providers Pure360 offers advice on how to avoid wasting your email marketing and how to get the best results.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Gradual engagement promotes buy-in Allay their privacy fears- “We won’t spam” Persuade them of the benefits Have a two stage sign-up process
  • Capture the email address and maybe the person’s name. Leave the detailed questions to later pages in the sign-up process, or gather information at a later date.
  • Nobody uses a form they can't see or find- put several links to it on the page, put it on every page, put it at the top or in a pop up
  • Sometimes people aren’t ready to convert when they visit your site, but a later email will remind them of how great you are when they are ready and encourages repeat business
  • Are you an Email Marketing Traffic Waster?

    1. 1. Are you a traffic waster? [email_address]
    2. 2. Driving traffic <ul><li>Most marketers spend time, money and effort ‘driving traffic’ to their site </li></ul><ul><li>But... </li></ul><ul><li>The average website conversion is 2-3% </li></ul><ul><li>so what can you do to market to the rest? </li></ul><ul><li>Sign them up and enter into an email relationship. </li></ul>
    3. 3. Get their email address <ul><li>Aim for the conversion - </li></ul><ul><li>Hit the email address </li></ul>Getting their email address initiates a relationship with your brand
    4. 4. Isn’t email dead? <ul><li>Email marketing </li></ul><ul><li>There are 1.4 billion email users (there are 6.7 billion people alive on Earth) </li></ul><ul><li>80% of working adults maintain either a personal or work-related email account </li></ul><ul><li>57% of adult Internet users check or send email on a daily basis </li></ul><ul><li>Email is great </li></ul>
    5. 5. Signup form advice <ul><li>Make it easy to sign up! </li></ul><ul><li>Don’t force people </li></ul><ul><li>Show them an example </li></ul><ul><li>Enter a dialogue </li></ul>
    6. 6. Signup experience <ul><li>The experience should be easy. </li></ul><ul><li>The more hoops I have to jump through the less likely I am to sign up. </li></ul>
    7. 7. <ul><li>Two stage signup: email then the rest </li></ul><ul><li>Why not make the second section </li></ul><ul><li>a preference centr e? </li></ul><ul><li>See some examples at </li></ul>Signup form advice
    8. 8. Example Signup page <ul><li>Sample content </li></ul><ul><li>Enticement </li></ul><ul><li>Email field </li></ul><ul><li>Name field </li></ul><ul><li>Preference option </li></ul><ul><li>Social share  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    9. 9. Signup experience <ul><li>After signing up you get a prompt - </li></ul>The verification email-
    10. 10. Signup experience <ul><li>The landing page- </li></ul>
    11. 11. Signup experience <ul><li>The welcome email- </li></ul>
    12. 12. Where do I sign up? <ul><li>Don’t hide your signup form away </li></ul><ul><li>Put the form where people can see it </li></ul>For example This popup form is triggered when you reach the bottom of the web page
    13. 13. Signup link examples Put it in lots of places, the more the better
    14. 14. Landing page example <ul><li>After ‘submit’ the landing page prompts you- </li></ul>
    15. 15. Overview <ul><li>Collect the email address to create an ongoing relationship </li></ul><ul><li>Email integrates easily </li></ul><ul><li>e.g. with web analytics & social networking </li></ul><ul><li>Email activity is 100% trackable </li></ul><ul><li>Email use is increasing because it’s awesome! </li></ul>
    16. 16. Pure360 The email marketing experts [email_address]