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Social Media Marketing in Business World

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Presented by Chanakarn Saelim

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Social Media Marketing in Business World

  1. 1. CHANAKARN SAELIM 2B5209 Social Media in Business World
  2. 2. Outstanding Social Media Campaigns in Thailand
  3. 3. Starbuck Coffee (Sip Sip Go) 1) Go to Starbuck website 2) Vote 1 kind of drink 3) Starbuck announced the most voted drink 4) Starbuck draw the customers’ name who voted for that drink 5) Announced the winner name using Facebook.
  4. 4. PTT Public Company Limited (Long rest, Long happiness) 1) Like the PTT company’s facebook page 2) Post the photo and comment about ‘what’s the most in your life?’ 3) Hashtag #PTTBlueCard 4) Share the company’s activity post 5) (Random for Go Pro camera)
  5. 5. Eazy FM (Running of the Brides) 1) Post your couple photo in EazyFm.com (or) Instagram 2) Write some caption about the photo 3) Hashtag #EazyFM 4) The most impressed 40 posts will be picked up 5) The 40 winner couples run a race. 6) The winner gets almost 2 million baht(5.5 million yen) wedding package.
  6. 6. Lactasoy Soymilk (Soy Law Young) 1) Download ‘Lactasoy’ app using mobile phone 2) Login with Facebook account 3) Play the game 4) ‘Invite friends’ to get more chances to play the game several times 5) Most highest score get the rewards
  7. 7. Singha Beer (Singha Samran) 1) Download ‘Singha Samran’ app using mobile phone 2) Check in at any pub or restaurant where Singha beer is available. 3) Collect the points 4) Get the discount from many other brands
  8. 8. SPORTS BRANDS on Social Media
  9. 9. FACEBOOK Brand pages Many Many Many Page categorized by Country and Product Country and Product Country and Product Most popular page Adidas Original Nike Football Main page Post type Photo and Video Photo and Video Photo and Video Most content Product advertising Product and Lifestyle Product and Lifestyle Frequency Uncertain Daily Daily Interaction with followers Barely Barely Sometimes Followers 26,156,523 people 42,077,485 people 1,061,701 people
  10. 10. INSTAGRAM Brand account Many Many Many Account categorized by Country and Product Country and Product Country and Product Most popular account Adidas Original Main account Main account Post type Photo and Video Photo and Video Photo and Video Most content Product advertising Lifestyle and irrevalant post Product and Lifestyle Frequency Daily Weekly Daily Interaction with followers Barely Barely Sometimes Followers 8.3m people 27.6m people 1.2m people
  11. 11. YOUTUBE Brand channels 16 channels 14 channels 4 channels Channel categorized by Product Product Product Most popular channel Adidas Football Nike Football Main channel Most content Famous football players Football skills Broadly(sports) Frequency Daily Twice a week Twice a week Interaction with subscribers Barely Barely Barely Subscribers 796,297 people 2,299,122 people 15,563 people
  12. 12. THANK YOU 

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