Uitgeefcongres 11 Juni

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Presentatie van Taeke Kuyvenhoven op het Nationaal Uitgeverscongres op 11 juni 2009

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Uitgeefcongres 11 Juni

  1. 1. “The Internet is the Viagra of big business” (Jack Welch, General Electric)
  2. 2. 1. Omnipresence “the property of being present everywhere”
  3. 3. Omnipresence 1.0
  4. 4. “Where attention flows, money follows”
  5. 5. 2. Conversie Offerte aanvraag Inschrijving evenement Bestelling Download whitepaper Reactie Inschrijven Abonnement nieuwsbrief
  6. 6. 3. Usability
  7. 7. 4. Meten
  8. 8. 5. Verbeteren (Deming)
  9. 9. Dus... 1.Omnipresence 2. Conversie 3.Usability 4.Meten 5.Verbeteren
  10. 10. 1. E-commerce
  11. 11. 2. Content
  12. 12. 3. Webvertising
  13. 13. 4. Matching
  14. 14. 5. Marketing
  15. 15. Dus... 1.E-commerce 2. Content 3.Webvertising 4.Matching 5.Marketing
  16. 16. “Control your own destiny or someone else will” (Jack Welch, General Electric)
  17. 17. Liones - internetbureau voor uitgevers Taeke Kuyvenhoven – kuyvenhoven@liones.nl www.liones.nl

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